KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). About 64% are implementing an account-based marketing platforms for the first time as well.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

DAGMAR Marketing

NOVEMBER 30, 2023

Ready or not, Google has already started phasing out third-party cookies. As we begin to transition out from the old and in with the new, it’s time for us to imagine what our future without third-party cookies will look like, and what new ways we can consider to reach our target audience effectively without them.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Enhance engagement with zero-party data Maximize the collection of zero-party data at each customer interaction.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Marketing Insider Group

APRIL 10, 2024

It’s a tough world out there. Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. What is Dynamic Marketing and Why is it Beneficial?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

ANNUITAS

FEBRUARY 13, 2024

. “[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss. How did we get so burned out on content gates? How did we get here?

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

illumin

APRIL 26, 2024

Google has, for the third time, delayed its self-imposed deadline to eliminate third-party cookies from its Chrome browser. The company has already delayed the inevitable twice, and now it is pushing cookieless back a third time. The CMA requested market feedback on the targeting tool by the end of June.

Google 52

Google Privacy API Work Management 52

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. As a result, 40% stated that their budget for data-driven marketing is “increasing moderately” for the year ahead. Uncovering the Potential of Marketing Data and Analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Martech

JANUARY 17, 2024

“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” ” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies.

Advertising Agencies 135

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 135

US Data Corporation

MARCH 26, 2024

The digital marketing landscape has undergone a seismic shift with the phasing out of third-party cookies by Google Chrome, the world's dominant web browser. The post Third-Party Cookies Are Taking Their Swan Dive – Now What? appeared first on US Data Corporation.

Analysis 52

Analysis Advertisements Advertising Direct Marketing 52

Martech

MARCH 9, 2023

Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. The report surveyed 2,667 full-time marketing and customer experience leaders in the U.S., Why we care. Get MarTech!

Planning 93

Planning Privacy Intent Data Marketing & Strategy 93

B2BMarketing.net

MARCH 19, 2024

A few years ago, the impending death of third-party cookies was a hot topic in B2B. How will this impact marketers in the short-term? How will it affect long-term marketing strategies? 2024 is the year that third-party cookies will come to an end. Read on to find out. No more delays.

Marketing & Strategy 52

Marketing & Strategy Privacy API Ad Exchange 52

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing AI 100

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Gauging the enhancements. Why we care.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Demographics Customer Surveys 107

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Media 100

Media Advertising Agencies Paid Search Agency Forrester 100

Digilant

MARCH 24, 2024

In our previous episode, Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data , we discussed these valuable data types and how advertisers can use them to maintain privacy compliance and effective consumer reach. Calderon and Malone outline several key players making strides in the market, such as UID 2.0

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

33Across

JUNE 21, 2022

Today, the majority of programmatic revenue runs on third-party cookies, leaving almost half of a publisher’s inventory under-monetized. Looking ahead to Google’s plan to phase out third-party cookies in 2023, the problem will only get worse.

Tips 117

Tips Planning Marketing 117

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Dig deeper: How companies are leveraging data clean rooms as cookies vanish Who uses DCRs? Why use a DCR? DCRs can be used by brands, agencies and publishers. How much does it cost to use a DCR?

Privacy Protection 123

Privacy Protection Paid Search Agency Advertising Agencies Work Management 123

Martech

MARCH 15, 2022

With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Frankly, marketers deserve better than what third-party cookies have been able to deliver in terms of measuring marketing value.

Planning 100

Planning Advertising Funnels Privacy Marketing & Strategy 100

Digilant

FEBRUARY 21, 2024

We’re excited to announce our new video series, “Countdown to the Cookieless Future,” aiming to demystify the impending shift in digital advertising due to the depreciation of third-party cookies in Chrome and outline proactive steps for advertisers.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Urgency Marketing 52

Digilant

JANUARY 18, 2024

This year’s tournament coincides with a crucial moment in digital advertising, as Google begins the phase-out of third-party cookies, signaling a major industry shift. The transition to a post-cookie era necessitates a new playbook for advertisers, especially during high-stakes events like March Madness.

Purchase Intent 59

Purchase Intent Marketing & Strategy Network Marketing Advertisements 59

Zoominfo

JUNE 30, 2022

It’s not rocket science: the foundation of any successful marketing strategy is strong data. The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. The drawbacks?

Zoominfo 100

Zoominfo Advertising Agencies Privacy Work Management 100

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Why we care. Get MarTech! In your inbox.

Search Marketing 112

Search Marketing Privacy Protection Privacy Marketing & Strategy 112

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 95

Work Management Marketing Management Privacy Marketing Analytics Tools 95

Go Beyond SEO

MARCH 9, 2023

the digital marketing industry will need to shift along with it. The user experience will become more personalized, and user data more private, so marketing will need to develop more creative strategies to find leads. is still a little ways down the road, so you have time to figure out and develop new strategies.

Digital Marketing Funnels 139

Digital Marketing Funnels Marketing & Strategy Top of Funnel Paid Search Agency 139

Martech

JULY 27, 2022

Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics.

Google 121

Google Advertising Agencies Privacy Marketing Proposals 121

Valasys

JANUARY 4, 2024

Google is throwing third-party cookies out the window and replacing them with Privacy Sandbox! Google’s cookie jar is shaking! After years of testing, they’re finally dipping 1% of Chrome users into the Privacy Sandbox pool in Q1 2024, waving goodbye to third-party cookies for good.

Google 45

Google API Privacy Press 45

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Why the Third-Party Cookie party is over.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Lake B2B

APRIL 29, 2022

The rising demand for data protection and privacy is finally being listened to, by market leaders like Google and Apple. percent as of December 2021, Google has been dominant in the search engine market. And their decision to phase out the use of third-party cookies will be a landmark shift […].

Search Engine Marketing 105

Search Engine Marketing Privacy Marketing Demand 105

Bannerflow

DECEMBER 21, 2023

As we enter 2024, digital marketers are navigating a landscape that's not just changing – it's transforming. One of the biggest game changers is the phase-out of third-party cookies. It's not just about adapting; it's about innovating how we connect with audiences.

Trends 52

Trends Ethics Privacy Marketing 52

Martech

SEPTEMBER 14, 2023

Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. First-party data for personalization is also harder to come by with more privacy regulations and the phasing out of third-party cookies. In-store measurement.

Guidelines 116

Guidelines Advertising Agencies Media Paid Search Agency 116

Ignite

JULY 27, 2023

Third-party cookies have been used by marketing teams for years, and they have become a fundamental part of how many companies gain insight into their customers’ needs, wants and buying patterns. The significance of Chrome being added to the no-cookie list? So what is the solution to replace third-party cookies?

Marketing Proposals 62

Marketing Proposals Privacy Purchase Intent Ideal Customer Profiles 62

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. A number of key factors have promoted the importance of these platforms over the last couple of years.

Mobile Advertising 100

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 100

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

Marketing Management 95

Marketing Management Privacy Demographics Segmentation 95

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. The dawn of a world with no cookies. They’re also vital to digital marketing.

Marketing Analytics Tools 121

Marketing Analytics Tools Marketing Attribution Analytics Google 121