Top Sales KPIs for Your B2B Sales Reps

Zoominfo

Unclear sales goals are costly. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects.

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How to Improve Communication Between Marketing and Sales

Zoominfo

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important?

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How Swim Lanes Get Marketing, Sales Development, and Sales More Wins

Zoominfo

Hey, Marketing. Is your team going in the same direction as sales development and sales? B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. Marketing Swim Lane = One-to-Many.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales Planning Means Sales Success

HG Data

MARKETING & DIGITAL COMMUNICATIONS MANAGER. When it comes to sales planning, leaders traditionally go with their gut instead of using data to make efficient, equitable decisions. Sales planning lays out your goals, strategy, target audience, and potential pain points.

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1 Key SaaS Sales Metric to Fine-Tune Sales Productivity

InsightSquared

Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing

Biznology

The yawning gulf between sales and marketing is a fact of life in B2B companies. We grab onto new strategies like account based marketing (ABM) in the hope that this will be, at last, where the two functions will finally work together in harmony. Sales owns the P&L.

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How to Create an Effective Sales Plan: Components and Tips

Webbiquity

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Sales Plan Structure.

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Report: Marketers and Sales Reps Still Facing ABM Challenges

KoMarketing Associates

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. Nearly 83% believe in ABM’s ability to deliver intent data that sales reps can leverage as well.

Report 197

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The Sales Prospecting Strategy Guide

Zoominfo

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? Sales Prospecting in the Age of Buyer Empowerment. How do they move through the sales funnel?

CMO Sales: Tips for Selling to Marketers

Zoominfo

So, what does it really take to sell to the Chief Marketing Officer? B2B SalesThey delete your emails. They decline your invitations. They cut your calls short. We wanted to know just like you do, so we went straight to the source: a CMO.

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How to Align Sales & Marketing – and Drive Revenue

Zoominfo

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads. And in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place.

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The Powerful Sales Element of Social Proof in Thought Leadership Done Well

Sword and the Script

A car dealership published an advertisement promoting several open sales positions. The message in the copy indicated that sales were booming – the dealership didn’t have enough salespeople to serve the demand. After the advertisement was published, sales demand increased even more.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Untangling the Modern Sales Stack

InsightSquared

According to Sales Hacker , there are five core sales activities that can be optimized with technology. For every core sales activity, there are countless tools to choose from — some that specialize in a single function and some that encompass several.

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Survey: How sales reps adapted to the pandemic

Zoominfo

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. Here’s a closer look at how sales rep processes changed in the past year and whether these new methods will outlast the pandemic.

Survey 207

Top 14 Sales Skills Every Sales Rep Must Master

InsightSquared

The best sales teams consistently deliver for their organizations, plain and simple. This is no mistake, as the elite teams are relentless in their development of sales skills. Superb sales skills do not come naturally to every young rep. Sales Process Adherence.

Sales 156

Researching Personas? Ask Sales!

Content4Demand

Buyer-focused marketing requires us to develop content that speaks to buyers about what they want and need. Your sales team. Sales representatives and account managers know your audiences better than anyone else in the company. Ask Sales!

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

Sales Reporting: A Guide to Creating Useful Sales Reports

Zoominfo

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. B2B Sales.

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How Sales Can Build Better Digital Relationships with Prospects

ANNUITAS

ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. 1: Hire and train more inside sales. Our sellers aren’t out visiting customers—everyone is doing inside sales.

Map Your Sales Funnel for a Smoother Sales Journey

Zoominfo

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Sales Funnel vs. Sales Pipeline.

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Playing Nice: Easing the Tension between Sales and Marketing Teams

InsightSquared

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Though you’d think that the benefits of cross-team collaboration would be obvious, sales reps and marketers can easily fall out of alignment, leading to clashes that undermine collaboration and impact both teams’ success. Sales and marketing usually want to be friends.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

15 E-Commerce Email Marketing Examples to Boost Sales

SendX

Ecommerce email marketing examples Ecommerce email marketing examples. It is undeniable that email is integral to e-commerce success

15 E-Commerce Email Marketing Examples to Boost Sales

SendX

Ecommerce email marketing examples Ecommerce email marketing examples. It is undeniable that email is integral to e-commerce success

The Future of CRM — 7 Trends to Consider for Sales and Marketing Teams

Zoominfo

It’s important to reconsider your tech stack when markets shift, and now CRMs are top priority for customer engagement. Read on to discover the latest CRM trends for sales and marketers to use in 2021—and beyond. Share the same goals and tools between sales and marketing teams.

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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Sales and Marketing Alignment Strategies

Heinz Marketing

By Payal Parikh , Director of Client Engagement at Heinz Marketing. What is Sales and Marketing Alignment? As Matt Heinz says – there is No Sale without Marketing and No Marketing without Sales. The sales organization observes a shorter sales cycle.

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Data-Driven Sales Forecasting Using Facts, Not Feelings [Part 1]

Zoominfo

Q: What do sales leaders, meteorologists, and economists all have in common? It’s a tough ask, and in many ways, sales leaders have the most difficult time of them all when predicting the shape of tomorrow. Some 57% of sales reps do not accurately forecast their pipeline.

28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

How to Synch Marketing and Sales to Achieve Growth

Vision Edge Marketing

One of the primary reasons is that Marketing and Sales are not in synch. HubSpot found that in one in four companies, the Sales and Marketing teams are misaligned or rarely aligned. How to Evaluate Your Sales and Marketing Alignment.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

Zoominfo

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Prospecting is an early and critical stage in the sales process.

Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. In fact, there are a host of obstacles that keep sales reps from being their most productive selves. Where Do Sales Reps Waste The Most Time?

Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

Zoominfo

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively.

Sales Account Management: Your Go-To Guide for Greater Growth

Zoominfo

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. What Is the Difference Between Sales and Account Management?

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.