SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience. billion in 2023 to $3.09

Buzz 95

Buzz Marketing & Strategy Barriers Paid Search Agency 95

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. Here are Loring’s insights about inspiration, marketing, and entrepreneurial lessons learned. The Launch. The Product. The Company.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. of Corporate Communications for media companies Macmillan and Primedia.

Event Marketing 107

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 107

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Are you nervous you might not find enough buyers for your new launch? If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. What Is a Pre-Launch Marketing Strategy?

Campaigns 86

Campaigns Ad Building Planning Paid Search Agency 86

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing AI 104

Marketing AI Ethics Planning Paid Search Agency 104

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. How many people have joined Threads?

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Heinz Marketing

MAY 5, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. Targeting professional online communities for your ad campaign through LinkedIn, Reddit, or specialized sites like Stack Overflow can have great success. Make sure the communities you choose are active. Here are 3 key things to consider: Is it relevant?

Communities 126

Communities Outreach Consulting Campaigns 126

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 94

Trends Funnel Advertising Digital Marketing Funnels Loyalty 94

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Community blogging sites. Form communities and discuss relevant news within them.

Social Media 145

Social Media Social Marketing Media Curation 145

Martech

MAY 30, 2023

That may be because they are the future of online life and we don’t know exactly what that future will look like. Whatever you call it, it’s already an essential part of life online with 400 million people using versions of it monthly for games, conferences, concerts and more, according to one study.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 119

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Fortunately, there are many entry points for brands to tap into the highly-engaged gaming community. Getting started with dynamic in-game advertising.

Advertising Agencies 104

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 104

Top Rank Marketing

JANUARY 31, 2024

B2B marketers who wish to optimize their social media spend should first invest in understanding the intrinsic link between these platforms and their users. The state of B2B social media marketing 2023 saw a 20% increase in social media marketing investment by B2B marketers. Personalization : Customization is key.

Social Media 91

Social Media B2B Marketing Social Marketing B2B Thought Leadership 91

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. For instance, these two platforms have large communities of online gamers. TikTok launched the campaign and let its users do the rest.

Social Media 109

Social Media Paid Search Agency Social Marketing Effectiveness 109

Martech

MAY 18, 2022

Get the daily newsletter digital marketers rely on. Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. Ten rules of the road for metaverse marketing. Processing.Please wait.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The codenamed app, referred to as P92 or Barcelona, will offer features similar to Instagram, including community guidelines, login credentials, and safety measures.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. When joining communities, focus first on adding value to the community. He got excited, and then from that, other folks in the Zynga community heard about us. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. May 27-28, Chicago, B2B Marketing Ignite USA 2020. THE Asian event for B2B marketers.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Salesforce Marketing Cloud

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. Level up with the Marketer Career Path. SIGN UP FOR FREE.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 88

Case Study Case Studies Work Management Studies 88

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 87

Sales Management ROI Planning Work Management 87

Salesforce Marketing Cloud

FEBRUARY 12, 2024

The Salesforce job market is only growing, powered by AI. To be effective, understand the executive audience and how to tailor your communications — verbally or in email — so they receive your message as you intended. The skills come in handy when you pitch, manage, and launch any work project. Maria Alvarez Sr.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Samsung launched their Discord community, or server, in June. Read next: 4 key strategies for NFT brand launches. Hunt for clues. Gap rolled out special wearables for virtual pets.

Activities 106

Activities Multi-Channel Loyalty Touchpoints 106

Content Standard

MAY 12, 2021

Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. The first is standing out in a crowded, competitive market; the other is creating demand for new products. Increasingly, these efforts happen on digital battlegrounds.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Hubspot

FEBRUARY 17, 2021

But, unless you had a huge online following of your own, you might just be getting access to the app now. Below, we’ll explain where Clubhouse came from, what it actually is, and the pros and cons of using it in your marketing strategy. And, how do I get in on the action?”. Why Most of Us are Just Learning About Clubhouse.

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

illumin

SEPTEMBER 25, 2023

In 1992, America Online launched, known more commonly as AOL. While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. This new platform was quickly followed by MySpace and LinkedIn in 2003.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Launch Marketing

MAY 5, 2021

Content marketing has become a fixture of B2B marketing strategy and for good reason; content marketing generates approximately 3 times as many leads as traditional marketing. These benefits can prove especially valuable when it comes to launching a new product or service. Social Media: Increase Awareness.

Top of Funnel 105

Top of Funnel Product Marketing Management Content Marketing 105

Salesforce Marketing Cloud

DECEMBER 2, 2021

And while life slowed down for many Americans, the passing of the CARES Act quickly launched the financial industry into high gear. We stepped up our communications with clients and colleagues to ensure they were well informed and supported, while also seeking out ways to step up for our communities that were hurting due to the crisis.

Lead Scoring 98

Lead Scoring Lead Ranking Lead Marketing Qualified Leads 98

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Why TikTok marketing campaigns are so valuable.

Campaigns 142

Campaigns Examples Design Planning 142

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence.

Social Media 153

Social Media SEO Cost Per Click Media 153

Martech

AUGUST 26, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you have a Charlie Watts on your team? Welcome to community marketing . “I Community is tremendously important moving forward for businesses,” said Rizzo.

Communities 111

Communities Ad Building Advertising Agencies Amazon 111

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Branding Brand Identity 121

BOP Design

APRIL 26, 2022

LinkedIn Marketing Solutions. LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with Marketers. Looking to spice up your B2B marketing and social media ? QuickBooks.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99