Liveintent

FEBRUARY 5, 2020

7 Advertising Takeaways from Super Bowl Sunday. We tackled advertising performance data from across our exchange during Super Bowl Sunday and the weekend leading up to it. From the most active times to the best performing ad categories, we huddled together a list of the top 7 advertising takeaways.

Advertisements 90

Advertisements Advertising CTR Burn Rate 90

Martech

FEBRUARY 17, 2022

The way that marketers are using QR codes in advertising has changed with the evolving media landscape, so a refresh of QR code strategies is due. That’s because audiences watching TV in groups for big events like the recent Super Bowl are sitting there with phones in hand, ready to take action.

Advertising Channels 100

Advertising Channels Campaigns CPO CTR 100

Top Rank Marketing

MARCH 20, 2024

Given how volatile the platform has become, it’s understandable if you’re reconsidering how you use X for your B2B marketing initiatives. X can still be a valuable tool for B2B marketing under the right circumstances. If you run ads, are they delivering results? If you run ads, are they delivering results?

Twitter 98

Twitter B2B Marketing B2B Bandwidth 98

Contently

FEBRUARY 6, 2019

On Super Bowl Sunday, 33 people sat in a California bar watching a boring football game. Zak, the director of the Center for Neuroeconomics Studies at Claremont Graduate University, to partake in a study about Super Bowls ads. “Feelings are flimsy,” he told me a few days before the Super Bowl.

Paid Search Agency 127

Paid Search Agency Ads Mobile Advertising Amazon 127

Marketing Insider Group

FEBRUARY 23, 2016

Most of the time, TV advertisements are a minor annoyance that we do our very best to avoid (thank you, Netflix!) but once a year, the tables turn… When the Super Bowl hits our screens the humble TV commercial becomes a must-watch, and for good reason. A Super Bowl ad isn’t just another ad.

Ads 100

Ads Advertisements Advertising Marketing 100

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content. This, in turn, sends a surge of traffic to awareness assets.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Martech Advisor

DECEMBER 5, 2019

Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. In this article, we're looking at some of the best mobile marketing campaigns that had an impact on us. As the year ends, we pick out the top five to inspire your 2020 mobile marketing strategy.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Martech Advisor

FEBRUARY 3, 2020

With ad slots priced as high as $5.6 million for 30 seconds, brands have placed their best foot forward for Super Bowl 2020. We looked at some of the best Super Bowl 2020 commercials to pick five campaigns that could score a touchdown this year. Amazon Alexa's Super Bowl 2020 Commercial #BeforeAlexa.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

Hubspot

FEBRUARY 10, 2020

Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, "Were there fewer ads this year?". However, in recent years, ads of 30-seconds or less have become the norm. This isn't shocking.

Paid Search Agency 76

Paid Search Agency Ads Cable Storytelling 76

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Marketers are stuck swimming in a sea of sameness, and that’s making B2B marketing oh-so-bland. ClickUp isn’t stopping with OOH ads anytime soon. Websites with the same buzzwords (supercharge, anyone?).

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Biznology

MARCH 28, 2019

(And Slim just left town …) That doesn’t mean that you shouldn’t apply to your marketing the same ideas that made those campaigns so popular. Even if you could afford it, do you really want a Super Bowl ad? Wouldn’t the cover of a trade magazine read by your target market be better? Micro Fame Works Wonders.

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. 2019 is a landmark year for marketers looking to leverage mobile marketing optimally.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 121

Outbrain

FEBRUARY 2, 2022

In the past two decades, the cost of a 30-second commercial spot during the Super Bowl more than doubled. For that kind of investment, brands are pulling all the stops to produce Super Bowl ads that make a huge impression. In the worst case, well, the ad is a flop but hey – there’s no such thing as bad publicity!

Best Practices 32

Best Practices Lock-In Paid Search Agency Google 32

Brandwatch Marketing

FEBRUARY 27, 2019

Analyzing two of the defining ads from the 2019 Super Bowl, for better or for worse.

Ads 45

Ads Best Practices Analysis Campaigns 45

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

QuanticMind

OCTOBER 9, 2023

Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. On what channels is it best to deploy?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Outbrain

JANUARY 6, 2020

Whether your audience is made up of football fanatics or enthusiasts of celebrity gossip, the Super Bowl presents a dash of excitement for almost everyone. homes tuned in to Super Bowl LII, which digitally resulted in over 170 million game-related interactions on social media. Don’t Fumble Your Timing. But that’s not all!

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Advertising Agencies Mobile Advertising 40

Contently

APRIL 20, 2016

It was January 27, 1987, and the New York Giants were a minute away from winning the Super Bowl. Phil Simms, the team’s quarterback and soon-to-be Super Bowl MVP, got a tap on his shoulder. Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

Hubspot

FEBRUARY 8, 2021

For your business to go big, sometimes it helps to think small – especially when it comes to your marketing strategy. For your business, micromarketing means drilling down past the level of niche marketing (targeting a specific segment within the larger market) to target specific individuals or micro ("extremely small") groups.

Cost Per Click 95

Cost Per Click Examples Marketing & Strategy CPC 95

Stevens & Tate

JUNE 7, 2021

Your marketing strategy is not something that you should take lightly. Without effective marketing, it’s going to be very difficult to grow your audience, not to mention your customer base. What Is Outbound Marketing? Outbound marketing is the more traditional form of marketing. What Is Inbound Marketing?

Top of Funnel 73

Top of Funnel Inbound Marketing Paid Search Agency Marketing & Strategy 73

Hubspot

MARCH 17, 2020

The results Google picked for me based on this search weren't by guessing or magic — most likely, the restaurants used hyperlocal marketing efforts to optimize their businesses for "near me" searches. If your business is struggling locally, or you're looking for a way to boost foot traffic, you may benefit from hyperlocal marketing.

Course 96

Course Planning Paid Search Agency Marketing & Strategy 96

Marketing Insider Group

NOVEMBER 14, 2019

Why does most marketing stink? According to Michael Brenner, “the reason most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”. Here’s why: Marketers are not in a happy place. It’s notable that the majority of the 1,533 respondents were B2B marketers too.

Peer-to-peer 230

Peer-to-peer Paid Search Agency Fulfillment Marketing & Strategy 230

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing AI 114

Marketing AI Marketing Attribution Work Management Marketing Management 114

ClickZ

JULY 29, 2020

30-second summary: Much of the digital marketing world relies on attention as its core unit of value, but attention measurement metrics have always been difficult at scale. That is why digital proxies are best suited for detecting the possibility of human presence through interaction. Is this quality attention to celebrate?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. That makes it easier to adjust your social media marketing strategy as you expand.

Social Media 119

Social Media Examples Media Urgency Marketing 119

readwrite

MARCH 31, 2019

Fresh off Super Bowl LIII, there’s no doubt that competition is on the minds of agency leaders — and not because they’re all diehard New England Patriots or Los Angeles Rams fans. Whether you aired an ad or not, remember that keeping your edge is about more than one commercial shown during a coveted time slot.

Marketing AI 52

Marketing AI Paid Search Agency Ads Advertising Agencies 52

readwrite

MARCH 31, 2019

Fresh off Super Bowl LIII, there’s no doubt that competition is on the minds of agency leaders — and not because they’re all diehard New England Patriots or Los Angeles Rams fans. Whether you aired an ad or not, remember that keeping your edge is about more than one commercial shown during a coveted time slot.

Marketing AI 52

Marketing AI Paid Search Agency Ads Advertising Agencies 52

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic. Image via Microsoft Stories.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Brandpoint

MARCH 3, 2022

Normally, plenty of other businesses advertise around the Olympics too — it’s usually a great time for feel-good ad spots about athlete stories and country pride. But this year, fewer companies are taking advantage of buying ad time. Salesforce, ‘New Frontier’ Featuring Matthew McConaughey I was initially surprised by this ad.

Advertisements 127

Advertisements Advertising Paid Search Agency Ethics 127

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Virtual and Augmented Reality. Artificial Intelligence. Vertical Video.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Contently

MAY 26, 2016

“I work at an ad agency,” he responds. Though this sounds like a night at a basement club or a black-box theater, it’s actually the atrium of a Manhattan ad agency. And two famous comedy centers: The Upright Citizens Brigade theater and The Second City, are writing the playbook on humor for marketers.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Trends Planning 109

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. This plan is a section of the business plan and it covers business operations that were not outlined in the marketing and sales plans. on their digital identity.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Aberdeen

FEBRUARY 6, 2017

As often happens following this sports game, called the “Super Bowl,” content marketers write blog posts about the event. Given how forgettable the ads were, marketers could draw that conclusion that Super Bowl commercials, and probably television commercials in general, are a colossal waste of time and money.

Paid Content 45

Paid Content Television marketing Paid Search Agency Mobile Advertising 45

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. ” Over the last 10 years, ad platforms and options have changed dramatically. Pop-Up Map Ads. Knowledge Panel Ads. Expanded Ads.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138