Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 248

Enterprise Management B2B Marketing Tools Marketing Management 248

Modern B2B

MAY 22, 2023

With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager. Learning from B2C loyalty Loyalty in B2C stems from a high quality product or service at an appropriate price.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 312

Social Media Top of Funnel Social Marketing Marketing & Strategy 312

Scoop.it

AUGUST 3, 2023

To maximize the effectiveness of your marketing , you need to understand your target audience members. The blog post discusses the research and links to the direct research papers so your target audience can see the information in its entirety and from its original source. So, where should you start?

Curation 76

Curation Content Paper Loyalty 76

ClearVoice

MAY 10, 2024

Content transcends marketing. Marketing is too important to be left to the marketing department.” -David Packard HP Co-Founder Looking Beyond Marketing: Content’s Role in Your Entire Business Content is more than just a marketing tool.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

ClickDimensions

JANUARY 17, 2023

SMS marketing is now one of the most personal marketing communication channels across the globe spanning almost every industry imaginable, including financial services. SMS/text messaging as a marketing channel helps improve your overall customer interactions. Common use cases of SMS marketing in the financial sector .

SMS 98

SMS Service Terms and Conditions Open Rate 98

Webbiquity

JULY 28, 2022

Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. Product launch marketing helps your solution get the exposure it needs to succeed. It also builds customer loyalty.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Marketing Insider Group

OCTOBER 15, 2019

Influencer marketing is a hot topic these days. Often it’s marketing agencies pulling the strings of those influencers, sometimes for big bucks or giant perks. It’s the Wild West out there when it comes to influencer marketing. It feels organic, right? It’s anything but that. Employees are your ambassadors.

Activities 209

Activities Marketing Agencies 2 Paid Search Agency Case Studies 209

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). Whether we realize it or not, we want to buy from people we can trust. So how can you be a business that people know, like, and trust?

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Adobe Experience Cloud Blog

AUGUST 7, 2017

Many folks claim that brand loyalty is yet another thing that millennials have killed (insert eye roll here), but what truly drives a customer to say “this is the brand for me. A trusted source for new information? I think Netflix is a good example of earning loyalty based on delivering a personalized experience. Trust is Key.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

SalesIntel

MAY 13, 2024

Through genuine conversations and tackling their anxieties head-on, salespeople transform into trusted confidantes – partners who craft bespoke solutions, not simply push generic products. For instance, the financial services industry, particularly capital markets, has traditionally been seen as product-centric.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building Lead Ranking Lead Scoring 52

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 111

Work Management B2B Marketing Marketing Management Paid Search Agency 111

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SendX

MAY 18, 2020

Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. billion, and by 2022 it is estimated that affiliate marketing spend will reach $8.2 As the affiliate marketing sector grows, your competition grows too. reached $5.37

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? The benefits of personalized marketing are to everyone’s advantage.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward.

Trends 123

Trends B2B Marketing Webinar Metrics Planning 123

Optinmonster

FEBRUARY 18, 2024

Building Trust and Credibility Imagine you’re choosing between two local cafes you’ve never visited. New to email marketing? Loyalty programs are a great way to track and distribute your incentives. Loyalty programs are a great way to track and distribute your incentives.

Work Management 70

Work Management Marketing Management eCommerce Ideal Customer Profiles 70

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. Difference between a CRM tool and an email marketing software?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). It is an opportunity to build a relationship with that customer—based on trust. Good marketers put compliance optimization first. The rules of the game are changing. Taking time.

Top of Funnel 98

Top of Funnel Ad Building Privacy Opt-out 98

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey. Stage Two: Convert.

Inbound Marketing 128

Inbound Marketing Planning Lead Scoring Lead Ranking 128

Outbound Engine

SEPTEMBER 6, 2020

Do you have an auto mechanic you trust? Because personal referrals come with trust, which you can’t buy with advertising. According to Nielsen, 83 percent of people trust recommendations from friends and family over all forms of advertising. Enter content marketing. Who does your hair? I’m in need of a plumber.

Word of Mouth 84

Word of Mouth Ideal Customer Profiles Loyalty Social Media 84

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. It creates trust between the brand and their customers.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. A common desired conversion is to capture email addresses for email marketing. Social Proof Builds Trust. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Valasys

JANUARY 24, 2024

Generic marketing tactics are drowning in this digital ocean, while brands struggle to stay afloat. But fear not, intrepid marketers! Ready to ditch the marketing blindfold and see exactly what your customers crave? It’s like trying to navigate a city with a paper map while everyone else uses GPS.

Marketing AI 40

Marketing AI Advertisements Advertising Ads 40

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Marketing AI 120

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 120

Navigate the Channel

MAY 28, 2024

Forbes Speak directly to your audience’s needs and challenges to establish trust and credibility. Part of why your English teacher insisted you outline your papers numerically.) But you already know that, so you have what we call the marketing curse of knowledge. What channels do you use for marketing? Unparalleled.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

ERDM

MARCH 22, 2018

Rimma Perelmuter , CEO of Mobile Ecosystem Forum which puts out an annual Global Consumer Trust study commented, “[There is a] paradigm shift with the emergence of the ‘Savvy Consumer’. Meanwhile, 37% of consumers trust brands less than they used to, compared to only 7% who trust brands more than they used to. Authenticity.

Loyalty 40

Loyalty Peer-to-peer Brand Identity Branding 40

Vidyard

OCTOBER 13, 2016

That’s why many people probably just count the minutes and shuffle papers around until they go home. But it’s a challenge to create an engaging environment and build brand loyalty with your employees, so why bother? If you chat with any coworkers in marketing, this might sound quite similar to what your customers want from you.

Loyalty 50

Loyalty Video Marketing Advertising Mediums Peer-to-peer 50

Rev

MAY 10, 2023

Account based marketing (ABM) on paper sounds like a great idea. Good questions—especially since research from MarketingProfs shows that organizations that have sales and marketing teams aligned on an account-based marketing strategy have seen up to a 208% increase in marketing revenue ! But where do you start?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

SmartBug Media

JUNE 5, 2020

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. That can be devastating if you’re running a SaaS company that relies on customer loyalty or long-term subscriptions to turn a profit. In turn, they’ll reward you with their loyalty.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

Stevens & Tate

JANUARY 31, 2022

Modern marketing strategies put more emphasis on the emotional relationship brands have with their customers and how this relationship is developed throughout time. As such, consumer journey mapping is a vital part of your marketing strategy. Why is Consumer Journey Mapping Important? Evaluation Stage. In fact, it will never end.

Buying Cycle 113

Buying Cycle Touchpoints Custom Publishing Education 113