Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. True loyalty is about more than transactional convenience or pricing considerations. Emotional loyalty goes beyond rational considerations. What’s emotion got to do with it?

Loyalty 137

Loyalty Brand Identity Branding Customer Satisfaction 137

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Social Media 298

Social Media Media Psychographics B2B Thought Leadership 298

Salesforce Marketing Cloud

OCTOBER 8, 2024

This means businesses need to prioritize loyalty marketing to build lasting relationships with their customers. To have an effective loyalty strategy, you must not only adapt to changing consumer behaviors but also anticipate and meet those consumers where they are in their journey.

Loyalty 100

Loyalty Ad Building Planning Acquisitions 100

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This direct line of communication builds trust and ensures the accuracy of the insights you gather. You can use this data to tailor marketing efforts and improve customer experiences.

Ethics 311

Ethics Customer Satisfaction Privacy Marketing Management 311

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. Video Source Personalizing experiences, streamlining communication, and addressing customer needs can build unmatched customer loyalty.

CRM 235

CRM Enterprise Management Marketing Management Marketing & Strategy 235

Stevens & Tate

DECEMBER 4, 2024

That’s why green marketing is more than a nice-to-have—it’s a powerful strategy for building brand loyalty with eco-conscious consumers. When you commit to green marketing in ways that align with your brand values and openly communicate your progress, you create deeper connections and lasting loyalty.

Loyalty 98

Loyalty Advertising Agencies Ad Building Brand Identity 98

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. It ensures that every piece of content engages its intended viewers.

Design 310

Design Content Long Tail Marketing Keywords 310

Webbiquity

JULY 11, 2024

Trust is the foundation of any successful business relationship. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty. Image credit: Mikhail Nilov on Pexels This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security.

Marketing AI 189

Marketing AI Ad Building Ethics Customer Satisfaction 189

Martech

JULY 16, 2024

Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. What makes a successful loyalty program? So, how do these programs actually generate income?

Loyalty 110

Loyalty Budget Programs Cross-Selling Marketing & Strategy 110

Vision Edge Marketing

OCTOBER 22, 2024

Today, Azure is one of top three cloud platforms worldwide with nearly 25% market share and drives 24% of the company’s revenue. It made a number of significant investments so it could adapt more quickly to market conditions and customer needs as well as enhance supply chain visibility.

Marketing AI 317

Marketing AI Work Management Marketing Management Customer Satisfaction 317

Vision Edge Marketing

JANUARY 28, 2025

In increasingly competitive markets, this approach is no longer optionalits essential for sustained growth and long-term success. By adopting these practices, B2B leaders can enhance customer satisfaction, drive loyalty, and secure a competitive edge. As such it requires implementing best practices.

Practices 253

Practices Work Management Marketing Management Best Practices 253

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

SendX

SEPTEMBER 25, 2024

Brand marketing: Provide valuable content to your audience so they look forward to your emails and also build a brand recall. Building trust: When you deliver content that is relevant to your customers and can help them do their job better or live their life to the fullest, they will get in the habit of opening your emails.

Newsletter 355

Newsletter Examples Design Open Rate 355

Webbiquity

AUGUST 8, 2024

In other words, when you leverage storytelling in your marketing, you create a deeper connection with your audience, which will, in turn, help your brand come across as more appealing and trustworthy. Your website visitors will be more likely to trust your product descriptions when they read what others using it have to say.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

ClearVoice

NOVEMBER 13, 2024

But content marketing can be your secret weapon. The Role of Content Marketing in Investment Management Client Relations Content marketing can help build relationships with customers through targeted content. Some of the results include better trust and personalization. Building meaningful client relationships ?

Work Management 96

Work Management Marketing Management Loyalty Webinar Metrics 96

Martech

FEBRUARY 18, 2025

Consumers feel besieged by pervasive and invasive marketing. With data collection at an all-time high, some marketers cross the line, using personal details (e.g., The solution is “un-marketing.” ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries.

Advertising Agencies 80

Advertising Agencies Trust Marketing Marketing AI Advertisements 80

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. According to Venngage, original graphics are the best-performing visual for 43% of marketers. Marketing Insider Group can assist with our Graphic and Website Design Services.

Social Media 232

Social Media Paid Search Agency Ads Brand Identity 232

Marketing Insider Group

DECEMBER 3, 2024

This authentic engagement builds trust and credibility, making followers more likely to stay and interact with your content over the long term. Image Source Followers you gain organically are more likely to engage with your posts, trust your brand, and remain loyal over time. The result is an increase in credibility on the platform.

Social Media 273

Social Media Organization Media Ad Frequency 273

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S. 88% of U.S.

Planning 141

Planning Paid Search Agency Webinar Metrics Advertising Agencies 141

Marketing Insider Group

DECEMBER 17, 2024

Sales, marketing, and customer support teams can generate detailed performance metrics, track progress toward goals, and identify areas for improvement. Streamlined reporting helps leadership make informed decisions, ensuring the business stays agile in a competitive market. Use engagement data to refine email marketing campaigns.

Marketing Management 246

Marketing Management CRM Business Paid Search Agency 246

Webbiquity

AUGUST 22, 2024

Ready to make your email marketing a bit smoother? This strategy doesn’t just save time, it builds a bridge of loyalty and familiarity between you and your customers. By streamlining these processes, you free up time to focus on creative elements of your campaigns, ensuring that your marketing feels genuine and impactful.

Email Marketing 183

Email Marketing Top of Funnel CAN-SPAM Marketing Management 183

Vision Edge Marketing

FEBRUARY 11, 2025

When it comes to B2B companies, trust is not merely an added benefit; it is essential. As companies face intricate decisions and form customer-centric partnerships, trust acts as the emotional and strategic foundation that drives growth and helps establish a competitive edge. Pinpoint areas where trust can be enhanced.

Lead Ranking 154

Lead Ranking Lead Scoring Business B2B 154

Webbiquity

NOVEMBER 5, 2024

To become an employer of choice in a tight labor market, businesses must focus on customer engagement and creating a compelling employer brand that attracts top talent. Linking brand positioning and recruitment marketing can create a powerful synergy that elevates an organization’s presence in the marketplace.

Positioning 152

Positioning B2B Marketing Advertising Agencies Brand Identity 152

Vision Edge Marketing

FEBRUARY 18, 2025

Embracing Change for Sustained Growth Those of you familiar with VisionEdge Marketing know we are avid fans of Peter Drucker and love his quote that the purpose of business is to create a customer. So, we work very hard to serve as trusted advisors to our customers. Being a trusted advisor takes credibility. ” Kelly!

Lead Ranking 247

Lead Ranking Lead Scoring Work Management Ad Building 247

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Advertising Agencies 122

Advertising Agencies Marketing AI Marketing Attribution Planning 122

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. Here’s an interview with Jamie Anderson, former Vice President of CRM Marketing at SAP and current president of Global Field Operations at UserTesting, answering some questions on providing a better customer experience.

Marketing AI 190

Marketing AI Customer Satisfaction Paid Search Agency Transparency 190

Vision Edge Marketing

MAY 20, 2025

We believe that credibility and transparency are critical to maintaining market and customer trust during tough decisions. Beyond lost revenue, what was the impact of the decision on the organization, and what did you do to maintain customer trust? Reengineering the process was quite an undertaking.

Work Management 161

Work Management Marketing Management Process Service 161

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. and has been recognized as one of the most Fearless B2B Marketers by Marketo.

CMO 152

CMO Transparency Marketo ABM 152

SmartBrief - Marketing

AUGUST 14, 2024

So, how can retailers and marketers put themselves in the best position to succeed? SmartBrief spoke with Brian McCarthy, principal, Retail Strategy at Deloitte Consulting, about the survey and how retailers and marketers should prepare for back-to-school. Some of us find ourselves asking: How did we get here so quickly?

Peer-to-peer 105

Peer-to-peer Planning Budget Programs Loyalty 105

WordAgents

APRIL 29, 2025

Yet modern consumers have developed powerful marketing filters after years of exposure to sales tactics. You build trust, foster loyalty, and connect with consumers who share your beliefs. Implementing the Golden Circle within your social media strategy means flipping traditional marketing inside out.

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

Vision Edge Marketing

FEBRUARY 25, 2025

This impactful form of word-of-mouth marketing can enhance brand preference , boost customer retention , and ultimately drive business growth. By leveraging the voices of loyal customers who transform into ambassadors, businesses can improve their reputation, explore new markets, and broaden their reach.

Marketing & Strategy 179

Marketing & Strategy Word of Mouth Marketing Management Customer Satisfaction 179

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 144

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 144

Martech

OCTOBER 15, 2024

We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice.

Enterprise Management 124

Enterprise Management Top of Funnel Marketing Management Digital Marketing Funnels 124

Trade Press Services Newsletter

APRIL 3, 2025

For B2B marketers, this change in consumer behavior presents a significant challenge. Marketers often invest significant time and resources into creating in-depth, long-form content like white papers, e-books , and comprehensive how-to guides. This approach helps build brand recognition, loyalty, and trust.

Demand Generation 227

Demand Generation Viral Marketing Webinar Metrics Storytelling 227

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

WordAgents

APRIL 15, 2025

” The good news is that with a few strategic adjustments to your approach, you can turn audience fatigue into lasting engagement, building the kind of loyalty that translates to sustainable growth and real connections. When followers consistently receive valuable content, they develop the trust necessary to become customers.

Social Media 195

Social Media Promotion Media Business 195

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. Branding isn’t just important: it should be at the forefront of your marketing strategy.

Brand Identity 155

Brand Identity Branding Lead Ranking Word of Mouth 155