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2024 Marketing Technology Landscape Supergraphic — 14,106 martech products (27.8% growth YoY)

chiefmartech

The vast majority of these products live in the “long tail” of small businesses, startups, and side hustles that specialize in a particular function, vertical, region, or platform ecosystem. These long tail ventures won’t all be viable businesses in the long run. growth rate).

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Deploying Long-Tail Lead Nurturing and Marketing Automation to Build Relationships  

Lead Liaison

The more touch-points you have with website visitors, the more opportunities you have to convert those visitors by collecting their contact information. Long-tail lead nurturing , combined with marketing automation, provide the additional touch points you need to build trusting relationships with prospects and customers.

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Create long-tail keywords from your topic list. By focusing on the right long-tail keywords, we drive millions of web hits monthly. Contact us now to schedule a free consultation or learn more about our weekly blog writing service! Then use an SEO tool to discover appropriate keywords.

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7 Secrets Every Tech Company Must Know to Skyrocket PPC Conversion Rate

Launch Marketing

Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords. For instance, instead of “tech solutions,” a long-tail variant could be “B2B cybersecurity solutions for SMEs.”

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What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

Marketing Insider Group

The hyper-personalization of digital experiences means you need to distinguish between mere contacts and qualified leads who truly need your service. Executives will be looking for clear evidence that you’re supplying the sales team with quality leads to contact because premium leads usually cost more.

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How to Drive Traffic with Zero Search Volume Keywords

seo.co

One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords. Why are many people switching from short-tail keywords to zero volume keywords? Long-tail keywords also lower bounce rates, and the average time on site is higher.

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SEO and Buying Intent: Finding Keywords That Convert

BOP Design

Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-tail keywords are keywords that contain more words in the search query. Contact us today to talk to our team about a B2B website and content marketing strategy for your business.

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