Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Navigate the Channel

OCTOBER 17, 2024

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. With the widespread adoption of voice-activated devices like smart speakers and virtual assistants, optimizing for voice search is no longer optional.

Search Marketing 123

Search Marketing Marketing AI Long Tail Marketing Privacy 123

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? Why use SEO and PPC together?

SERP 128

SERP PPC Top of Funnel SEO 128

Navigate the Channel

MARCH 12, 2025

Enter pay-per-click (PPC) advertising. If youre not already familiar with PPC, it may seem like just another set of initials to know in an already acronym-rich industry, but consider our take on what you need to know about it, why it is important, and why all architecture firms need to use this method.

Paid Content 65

Paid Content Marketing Budget Advertising Agencies Advertisements 65

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Webbiquity

MARCH 9, 2020

This is because SEO companies predict the needs of the customer and help them find the best solution based on their search history and the long tail of searches. Digital Marketing Adds Long-Term Value to Products. This prediction has a high likelihood of transforming the searcher into a potential buyer of the product.

SEO 298

SEO Marketing Budget Planning Marketing Proposals 298

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign. Trend #3: Video Ads and PPC.

PPC 96

PPC Paid Content Marketing AI Trends 96

QuanticMind

JUNE 14, 2019

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance.

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query. This is where highly targeted negative keyword lists come into play. New Hampshire”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

AUGUST 11, 2015

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Webbiquity

NOVEMBER 5, 2019

Many B2B companies use Facebook to supplement customer service and pay-per-click (PPC) advertising. Take Advantage of New PPC Search and Display Advertising Capabilities. Pay-per-click (PPC) advertising is among the most effective tactics for driving traffic to your B2B landing pages. Search Network PPC Ads.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Contently

FEBRUARY 3, 2022

Second, create supporting long-tail keyword blog content which links to the relevant main product or service page for SEO value. The cost of hiring such a writer may be intimidating for smaller companies but it’s important to put this outlay in context with PPC. Would finishing on page one for this result make money?

Lead Generation 216

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 216

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Marketing Insider Group

MARCH 22, 2021

Focused: Stick with a single main topic (usually a question or long-tail keyword) and dig into the details with subheadings. No one clicks ads – especially PPC ads in the search results like this: Google. Don’t digress or get distracted – write other blogs and link them instead. Examples of Awesome Top-of-Funnel Content.

Top of Funnel 359

Top of Funnel Paid Content Lead Scoring Lead Ranking 359

Hubspot

JUNE 5, 2019

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Ecommerce PPC.

PPC 78

PPC eCommerce Long Tail Marketing Advertisements 78

KoMarketing Associates

JUNE 1, 2016

An immediate action to consider in order to increase the ads visibility is to adjust the match types, expand long-tail keywords inventory and explore new keyword opportunities. From a PPC and SEO perspective, websites will need to update their strategies and try new tactics in order to remain visible on Baidu.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Sales Engine

APRIL 24, 2018

And because that requires a well executed content marketing strategy, that can be a long expensive road (see #1 above). Pay Per Click (PPC) advertising works for a few, but not most. On the surface PPC campaigns seem simple. Since purchased lists are dead, you’ll have to build your own opt-in marketing database.

Paper 159

Paper Planning Marketing Plans Marketing Automation Services 159

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. Read about why PPC experts sometimes use this strategy here. How PPC has changed its view of match types. But dedicated PPC managers took it in stride and learned to combat the change in other ways (e.g.,

PPC 111

PPC Practices SEM Best Practices 111

KoMarketing Associates

JUNE 27, 2013

Build keyword lists to the long tail. The long tail continues to be important for converting paid traffic in the B2B space. Next we will look at a couple strategies to make sure that your customer will always be able to find your ad when making their search.

Paid Content 120

Paid Content Adwords Advertisements Advertising 120

KoMarketing Associates

SEPTEMBER 22, 2016

No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. I hope this list will facilitate your SEO and PPC programs in China and help you net the best fish! The Dropdown Keyword Suggestions and Related Search.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Single Grain

OCTOBER 27, 2020

PPC Research. The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). In the screenshot above, you’ll find more generic, long-tail keywords that HSSC can use to attract customers in earlier stages of the marketing funnel.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? Why use SEO and PPC together?

SERP 75

SERP PPC Top of Funnel SEO 75

Webbiquity

JULY 19, 2016

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.”

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Top Rank Marketing

MAY 22, 2024

Long-tail keywords are one perfect example. Despite their value, however, keywords this long are still frequently ignored by SEO strategists. Second, because long-tail keywords are usually informational in intent and therefore seem high funnel. Used correctly, SEO and PPC should complement and enhance each other.

Lead Generation 98

Lead Generation SEO Top of Funnel Lead Scoring 98

Directive Agency

AUGUST 4, 2016

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. SEO and PPC: Pros and Cons. SEO and PPC are very different avenues, but both have pros and cons. That’s not the end of the decision-making process when weighing PPC vs. SEO. And how do I make that call?”.

PPC 75

PPC Budget Programs Cost Per Click ROI 75

Single Grain

JUNE 15, 2020

Our ad campaign model has four categories of terms: brand core, brand pillars, brand attributes, and long tail: The first thing we did was prioritize where the budget's going for all four of these buckets. For a small budget, we won’t even do pillar, attribute or long tail. We'll just do core.

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

seo.co

NOVEMBER 22, 2021

One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords. Why are many people switching from short-tail keywords to zero volume keywords? Long-tail keywords also lower bounce rates, and the average time on site is higher.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

seo.co

NOVEMBER 12, 2020

Free PPC Audit – Table of Contents. + Fix your PPC ad campaigns to improve your conversions and conversion rates. What you’ll get with your free PPC audit. + A free PPC audit gives you the upper hand. + Why you need a free PPC audit from seo.co. + Are you new to PPC ad management services? . +

PPC 72

PPC Paid Search Agency Cost Per Click Cost per Acquisition 72

The Point

APRIL 16, 2019

Because of this, in the early stages, campaigns should contain a mix of higher search volume/higher cost terms along with mid- and long-tail terms, i.e. those with a lower search volume and lower cost per click.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

Metadata

MARCH 6, 2025

As a marketer, youve probably wondered how your competitors are running their PPC ads, what keywords theyre bidding on, what kind of ad copy theyre using, or why their ads seem to appear everywhere. Today, you can answer these questions by using PPC spying. How Does PPC Spying Help Your Marketing Strategy? SpyFu is easy to use.

PPC 52

PPC Paid Content Ads Allocation 52

KoMarketing Associates

MAY 21, 2019

Instead, we want to look at longer tail terms that target users further down the funnel. These long tail keywords may not get as many searches but they are more relevant and likely less competitive. Focus on long tail terms that take buyers along the journey and better match intent. We are all busy.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies.

PPC 53

PPC Keywords Top of Funnel Research 53

EMagine B2B Blog

FEBRUARY 3, 2019

In case you’ve been hiding in a Jamaican igloo for a few years, long tail search terms have taken over. So I ask if you can appear for the long-tail search terms that users are performing today without a crystal ball, and if you can do that without accumulating more than 500 irrelevant searches in a month, what are you waiting for?

Paid Content 60

Paid Content PPC Long Tail Marketing Marketing Budget 60

Single Grain

NOVEMBER 12, 2020

7) Find Long-tail Keywords to Rank For. Use auto-suggest to explore long-tail keywords that contain your brand name. 7) Find Long-tail Keywords to Rank For. Long-tail keywords are 3-5-word phrases with low search volume that are used to capture relevant traffic to a website.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

ANNUITAS

OCTOBER 23, 2014

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency PPC Marketing Automation Services 100

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

Internet Marketing 108

Internet Marketing Paid Content Planning Marketing Automation Services 108