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How to Perform an SEO Competitor Analysis: Tools and Techniques

Marketing Insider Group

Study backlinks and anchor text for high-quality link-building opportunities. Review long-tail keywords they target, which can represent low-competition opportunities with high relevance to your audience. Target high-traffic keywords that competitors rank for but remain relevant to your goals.

Analysis 245
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Why Content Design Is a Thing Now

Marketing Insider Group

Link Building: Use internal links to guide users to other relevant content on your site and external links to reputable sources. These links improve your content’s authority and relevance. Focus on a mix of short-tail and long-tail keywords to cover broad and specific queries.

Design 310
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9 Keys to an Effective SEO and Content Strategy

Marketing Insider Group

Key Takeaways: You must meet your audience’s needs by targeting your ideal customers, publishing information on the correct topics, and using effective long-tail keywords. Attention to practical considerations, such as link building, optimizing old content, and paying attention to metrics, help direct your content marketing.

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How To Achieve SEO Goals: Proven Techniques for Success In 2025

Webbiquity

Optimize for long-tail keywords. Target conversational and specific long-tail keywords that match user intent. The algorithm is cracking down on AI-generated low-quality content and link-building schemes. Make sure it genuinely addresses users’ questions and needs. Utilize structured data.

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

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5 SEO Strategies Every B2B Company Should Be Using

Marketing Insider Group

Common ways to optimize your webpages include: Incorporate long-tail keywords. 2: Smart Link Building. Link building is a strategy that increases the number of legitimate hyperlinks on the web that send people to your website. Is the page being shown in Google’s featured snippet? Update copy monthly.

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5 SEO Lessons for the Modern Content Creator

Zoominfo

2. Understand the basic principles of link building. Both external and internal links indicate to Google that your webpage is a quality resource. In simple terms, link building is the practice of generating external links to your website. Data sources are a link magnet. Not sure where to start?

SEO 180