Top 12 Podcasts for Professional Services Marketers

Hinge Marketing

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%).

Designing a Podcast for Audio SEO, According to HubSpot's Podcast Expert


In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

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LinkedIn’s Algorithm Is Changing, so Milk It While It Lasts

Single Grain

Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. Unfortunately, it looks like the golden days of LinkedIn marketing are drawing to a close.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups.

Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Make Your Videos Search-Engine Friendly. Video Brewery.

Leveraging Video to Get More Sales Meetings [Podcast]


That’s why we’ve been implementing a video-first approach to sales here at Vidyard; video is engaging and helps cut through inbox clutter. After we started using video in our sales process, Scott Ingram, host of the Sales Success Stories Podcast took notice.

The Ultimate List of Marketing Podcasts


Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

5 Bases You Should Cover to Produce an Influential B2B Podcast

SmartBug Media

You’re ready to add a podcast to your marketing mix. You understand the weight a podcast can carry for your place in the industry. But before that happens, you need to make sure you have everything set up to podcast well. Podcast name. Find Podcast Equipment.

Sales and Marketing Unite | Oktopost Podcast


We’re very excited to share the new Oktopost podcast, B2B Marketing Now! Subscribe wherever you listen to podcasts, as this is the first topic of a twice monthly program. Next time we will be reviewing the power of video in B2B marketing.

Just the Stats: Why Should You Leverage Video Marketing

Single Grain

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. What did you do the last time you jumped on Facebook, Instagram or LinkedIn? In fact, I’d be willing to bet that you spent more time watching the video than you did looking at any one picture.

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6 Top Marketing Podcasts for B2B Marketers In 2020


Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. Prologue.

How to Make Your Live Video a Guaranteed Success

Single Grain

We all know that video is the future, but just to confirm it, according to Facebook , users spend 3x longer watching live video than static content: Even if you're starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now.

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5 Podcasts Every Affiliate Marketer Should Be Subscribed To


And they are Affiliate Marketing & Podcasts. But they are also listening to great podcasts, which has slowly transformed into a preferred media channel, and not just in marketing. Podcasts are booming in every genre and niche. Affiliate Marketing Performance Podcasts sf

Why Podcasting Has Great Reach and is the Least Expensive Content Creator


While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here.

The Content Marketing Intern’s Syllabus


I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs. This podcast will answer all of your pressing questions.

9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. 9 Podcast Trends You Can't Ignore in 2020.

5 Useful Skills Marketers Should Learn From Media Companies


Every brand wants to release a product video that’s received like Game of Thrones. They want Modern Love download numbers on their podcasts. Group Nine Media posts social video from two of its sites, The Dodo and Now This, on Twitter, Facebook, and Instagram.

B2B Growth Show Podcast: Enabling B2B Buyers To Learn And Buy On-Demand


In this episode of The B2B Growth Podcast , I dive into why this is and how to shift your focus to meet the rising demands of the modern Netflix-watching, Amazon-shopping B2B buyer. Reach out to me on LinkedIn.

Thought Leadership Videos: So You Want to Be An Authority?


Jay Baer has a podcast about word of mouth marketing. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. Thought leadership videos offer an educational perspective on a new idea. What is a Thought Leadership Video?

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Transforming the buyer’s journey with video: Is your organization ready?


The use of video is a now a major component of the buyer’s journey and one of the most important marketing tools in an organizations arsenal; 52% of marketing professionals worldwide name it as the medium with the best return on investment (ROI). More companies are realizing the potential of video and adapting their marketing strategies and budget to incorporate video assets. We know the importance of a video strategy but how do we go about getting started?

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

How LinkedIn Spun to the Top of Search for LinkedIn Marketing

Content Marketing Institute

Less than five years ago, social media giant LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. A collection of “big rock” content assets – in-depth projects that require more time, resources, and budget ­– helped LinkedIn own key topics.

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Relationships Through Video.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Relationships Through Video.

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Video Experts Share Their Greatest B2B Video Production Advice


Video marketing has proven its worth time and time again. From telling artful brand stories to helping in your lead generation efforts, there’s no shortage of accolades for video. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. Which is why we sought out leading video production experts and picked their brains for you. What Should You Expect When Budgeting for Video?

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LinkedIn B2B Marketing: How These 8 Influencers are Crushing It


80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. The LinkedIn marketing tactics that were effective in 2016 are unlikely to work today. 8 Influencers Who Rock at LinkedIn B2B Marketing. LinkedIn Referral Traffic.

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts


Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media.

More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). Sure enough, there are plenty of videos posted there by manufacturers. Click here to view the embedded video. Click here to view the embedded video.

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The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube Advertising, Our Ultimate Facebook Engagement Guide, and More!


In episode #129, we discuss the most in-demand skills of 2019 (according to LinkedIn), why we’re bullish on YouTube advertising, a brand new guide on Facebook engagement, Instagram’s latest feature, and much more! Part I: The most in-demand skills of 2019 (according to LinkedIn).

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. An interesting user statistic for LinkedIn is this: “Senior Executives” (est. million) are somewhat less tech savvy and are using LinkedIn to connect to their existing corporate networks. LinkedIn ( join my network here ).

5 blog post ideas that take less than two hours to write


Why not make your LinkedIn or Quora comments do double-duty? Here’s a rant I originally posted on LinkedIn that I repurposed on my blog (and yes, being able to repurpose a rant feels great). You can leverage this technique even if you don’t have a podcast!

How to Leverage LinkedIn to Become an Industry Influencer

A Better Jones

On July 25th A Better Jones founder and CEO Kasey Jones joined growth strategist and influence builder Lucas Walker to discuss How to leverage LinkedIn to become an industry influencer. Voice is fine but my video. Oh, okay, Lucas was saying he was having a hard time seeing my video too. It was a year ago so I apologize for not remembering exactly which video it was. Kasey: You don't remember everything I've ever said on LinkedIn?

Episodic Video Content: What Does It Mean for the Future of Social Storytelling?

Content Standard

While some marketers may feel like they just stumbled into the plot of Christopher Nolan’s Inception , this multi-content experience is quickly becoming a reality as more brands start exploring serialized video content and long-form visual storytelling. Video Marketing Marketing

AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data


I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. So if they click on that to engage with the video, for example, Bob spends six seconds, disappears on us. Sally watches the whole video.

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. linkedin. podcasting. video.

A Resource Guide to Marketing Content Success

KoMarketing Associates

We’ve compiled some of the best assets in content marketing: everything from white papers, educational videos, and podcasts to other written content. Much of his advice can help marketers use copy to produce better e-books, blog posts, and video. Videos and Podcasts.

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

She shares some of the sales tools Planar has developed for its partners to use, including a sophisticated design visualization tool that enables customers to fully spec and plan out their video displays online, and submit data to the cloud.