markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Velocity Partners

MAY 8, 2024

This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. How is the face of B2B marketing changing? This approach failed to grapple with just how hard the go-to-market challenge is.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

Examples 81

Examples Conversion Urgency Marketing Amazon 81

Marketing Interactions

FEBRUARY 20, 2022

In B2B marketing and sales, we talk a lot about our buyers’ pain or need. There’s wiggle room in that definition. Ranking it less important than another priority, delaying direct response. Something else pressing has taken priority and there are a bunch of things that need to happen before you can buy anything.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Scoring 88

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Velocity Partners

AUGUST 2, 2023

But, MADE.com had an app with an AR feature, that realistically visualized how a bookcase I wanted would fit in my living room (next to my favorite Hoji frog art print and the yellow mid-century modern chair I thrifted). Now, everyone who visits thinks I got the bookcase custom made for the reading nook. Why am I telling you this?

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In that case, competitive analysis will help you figure out what they’re doing right and how you can start attracting some of those leads. Understanding your value proposition.

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Hubspot

JUNE 29, 2022

One way to get there is by conducting a team effectiveness assessment — a questionnaire-guided audit that can give you some perspective on what you're doing right, what you're doing wrong, and how pressing your team's issues are. If your score is really concerning, be quick and decisive in acting on the results.

Effectiveness 58

Effectiveness Lead Scoring Lead Ranking Forecasting 58

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! Role of Press Releases in ranking higher in SERPs. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. An upcoming marketing trend is __.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Outgrow

SEPTEMBER 8, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Freelancer of the Month ‘Pierre Zarokian’ for our monthly podcast – ‘ Marketer of the Month ’! Effective lead generation channels other than SEO to invest in. Welcome to another episode of Outgrow’s Marketer of the Month.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Customer Experience Matrix

FEBRUARY 5, 2012

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. But that’s more important to industry insiders than the marketers who actually use these systems. Real marketers care about what the systems can do.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Salesforce Marketing Cloud

DECEMBER 7, 2021

While making incremental improvements to call center metrics and raising your Net Promoter Score (NPS) are good goals by themselves, they aren’t going to radically transform your customer experience. Can you imagine having been in the room when someone at Amazon came up with the idea of using drones to deliver packages ?

Work Management 98

Work Management Service Lead Scoring Lead Ranking 98

Nuvi

JUNE 28, 2022

His expertise coupled with healthcare’s need for a healthy online reputation is going to further build on our strong position in the healthcare market. Andrew Rainey joins Reputation from Accumatic, a leading SaaS provider of workflow automation and reporting, where he was Chief Revenue Officer.

Work Management 59

Work Management Marketing Management Lead Scoring Lead Ranking 59

ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Click To Tweet.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

seo.co

APRIL 1, 2021

This means more and more competition in an already crowded market. By taking advantage of digital marketing, you not only help let more people know that you’re available to help, but you turn yourself from disgusting kale, into yummy chocolate. For doctors, the purpose of SEO is to capture the online search market for services.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Sprout Social

MARCH 23, 2023

” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. “Celebrate change.” Right off the bat, the thoughtful space Sprout created never failed to astound me.

Work Management 102

Work Management Marketing Management Thought Leadership Organic Leads 102

Unbounce

OCTOBER 14, 2021

If only there was something similar for doing all those time-consuming marketing tasks…. Marketing Needs to be Faster, Easier, and More Effective. How we think about marketing is similar to those childhood memories of washing cars. It’s time you run your marketing through conversion intelligence. Wait—there is.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

Sana Commerce

SEPTEMBER 15, 2023

Conduct thorough market research to identify your ideal customers, their pain points, and their purchasing behavior. Create detailed buyer personas to guide your sales and marketing efforts. In a saturated market, it’s also incredibly important your sales teams can distinguish themselves and speak the language of your brand.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

Televerde

MARCH 21, 2022

I was originally hired for the role of Lead Development Representative (LDR). I told myself that what I was offering my prospects was something of value. Once I entered the marketing side of the business, I had to learn so much from scratch. Originally I was hired for the role of Lead Development Representative (LDR).

Planning 97

Planning Paid Search Agency Lead Ranking Training 97

Nuvi

OCTOBER 6, 2022

Notably, Reputation’s leadership in Competitive Intelligence comes only six months after it launched Competitive Intelligence, which enables companies to learn the “why” behind their competition’s online reputation and how to gain an advantage with target customers and market trends. .

Enterprise Management 40

Enterprise Management Lead Scoring Lead Ranking Marketing Management 40

Unbounce

DECEMBER 2, 2020

As a modern marketer, you’re expected to be a multitasker with a diverse skill set. Tip #6: Argue a strong value proposition. From your headline to your call to action (CTA), sometimes all it takes is swapping one word for another to turn more of your prospects into leads, sales, and sign-ups. Multiple hats … love ‘em!”

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. If you’re lacking in one area, it means you’ve still got room to optimize your site. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content.

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Van Allen warns, “Something that seems as innocuous as a photo of a staff room can be a violation.

Social Media 101

Social Media Enterprise Management Work Management Marketing Management 101

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. When used strategically, one research report can fuel an entire year’s worth of marketing campaigns.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. The B2B Marketing Podcast.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Hubspot

NOVEMBER 9, 2021

There's always something you could be doing better — some hitch or hiccup in your sales or marketing efforts that could use some smoothing over. And while those gaps are more obvious and pressing for some companies, every organization stands to gain from consistent, incremental improvement. The Value of Revenue Performance Management.

Work Management 72

Work Management Marketing Management Lead Ranking Peer-to-peer 72

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

They’ll reach out to leads (potential sales contacts) and nurture them into “opportunities” (leads who have been warmed up over time). The stages of the sales prospecting process The sales process goes from cold leads to warm opportunities to red-hot deals. Leads are unqualified prospects. Start by following them.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Metadata

MAY 24, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. For the Metadata team, that means testing new channels like our DEMAND community and email marketing.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? For the 11th year in a row, CMI asked B2B content marketers about their challenges, priorities, and concerns going into the next year.

B2B Thought Leadership 47

B2B Thought Leadership Content Marketing Thought Leadership Content 47

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Nuvi

SEPTEMBER 13, 2022

Industry veteran Marc Linden joins company to lead financials and support continued growth. Marc is familiar with leading a $100MM business – a key Saas milestone Reputation reached earlier this year – and growing it to hundreds of millions. I’m delighted to have joined Reputation to lead its financial arm.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Lead Scoring 98

Zoominfo

DECEMBER 20, 2018

And, in today’s hyper-competitive business landscape, the need for an ongoing commitment to employee development is even more pressing. It should come as no surprise that a lack of growth opportunities is one of the leading causes of employee turnover ( source ). Define a clear career path.

Practices 160

Practices Best Practices Zoominfo Customer Satisfaction 160

Content Standard

AUGUST 7, 2015

Real-time marketing is no longer a mystery: 89 percent of marketing professionals have tied measurable business goals to real-time campaigns, and 59 percent plan to increase corresponding budgets within the next year. Forty percent of marketers surveyed said they don’t use timely news and trends to guide their campaigns.

Marketing Report 40

Marketing Report ROI Campaigns Planning 40

Lake One

JANUARY 4, 2021

When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. However, when it comes to the rest of the business: sales, marketing, and operations, the manufacturing industry lags behind others in enterprise digital strategy.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Golden Spiral

FEBRUARY 25, 2022

The process of conducting research, asking open-ended questions, and listening to comprehend the answers, will lead you to an opportunity to serve your buyers instead of merely selling to them. Nevertheless, these executives have one thing in common: they are pressing their organizations forward. It’s a journey of empathy.

Enterprise Management 62

Enterprise Management Digital Transformation Lead Ranking Work Management 62

Navigate the Channel

OCTOBER 12, 2022

Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button. Do you want to enter a new market? Is the trade show your annual opportunity to generate leads and prospects? Connect leads to customers.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Jifflenow

OCTOBER 30, 2019

Trade shows are an important spend in any marketer’s budget. The Center for Exhibition Industry Research found the average company puts more than 30% of their total marketing budget into events and exhibits. Hard metrics are often quantitative, provide strong indicators, and lead to action. Effective Use of Meeting Rooms.

Trade Show 40

Trade Show ROI Eye-Tracking Marketing Budget 40