Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You can also tag your messages to group and categorize posts based on your workflow.

Linkedin 108

Linkedin Effectiveness Ideal Customer Profiles Business 108

Hubspot

DECEMBER 13, 2022

This stat may be easy to brush aside in economic expansions, but in a time when every dollar of sales and marketing expense should be scrutinized, it's impossible to ignore. Before hopping on a Zoom, consider leaning into live chat, a knowledge base, and customer testimonials as a way to answer buyer questions in a low-touch way.

Digital Transformation 63

Digital Transformation Hubspot eCommerce B2B Sales 63

SmartBug Media

APRIL 12, 2023

It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. In HubSpot, the feedback surveys are found in the company and contact record, so your customer service, sales, and marketing teams can easily access that information.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Martech Advisor

AUGUST 27, 2019

Even if your client onboarding process is automated or reliant on online tutorials or a knowledge base, you should make an effort to have a real person contact each and every new client. Market Your Company by Marketing Your Clients. Reach Out Personally to Every New Client. This can be in-person or over the phone.

Paid Search Agency 77

Paid Search Agency Automation Personalization Marketing Management 77

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Influencer marketing and customer service.

Press 69

Press Product Screencast FAQ 69

Vidyard

OCTOBER 3, 2018

It usually happens when sales leaders throw a fit over misplacing a testimonial that could have saved a deal, or when communications leaders spit out their coffee upon seeing a sensitive internal video circulating on Reddit. Marketers can ensure prospects are only shown videos that lead them down the customer journey.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

OCTOBER 8, 2020

The blog video we created for our video email marketing post recaps the content of the post in under four minutes. A testimonial from a real person they can see can’t (at least, not easily). The Vidyard Knowledge Base answers questions about the product. Fiona O'Brien Vidyard Digital Marketing Manager.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

JANUARY 29, 2016

Knowledge Base Videos. Your knowledge base is a hub of documentation around frequently asked questions, instructions for completing common tasks, or options for troubleshooting issues. But don’t get too trigger happy with video, because it really is best as a supplementary component to your knowledge base.

Education 50

Education Video Marketing Ideal Customer Profiles Paid Search Agency 50

Apollo

JUNE 6, 2019

As you build your go-to- market strategy, it’s imperative to have an organized, centralized repository of all of your work. Gather all of the information around messaging, customer profiling and research and customer success documentation, enlisting the support of your marketing, sales and customer success teams. Case studies.

Ideal Customer Profiles 40

Ideal Customer Profiles Organization Research Case Studies 40

Vidyard

JULY 12, 2017

That’s why video fits great inside of a knowledge base or a product guide. Finally, video can also be used in customer marketing and advocacy efforts. In monthly customer communications, very similar to the customer success model, the marketing team can complement any text-based email with video.

Video Marketing 0

Video Marketing Customer Satisfaction Paid Search Agency Work Management 0

The Effective Marketer

MARCH 22, 2012

According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). You see less.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. However, less than two years later, the future of influencer marketing that we predicted is here.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Hubspot

OCTOBER 10, 2012

You’ve heard so much about inbound marketing and the need to produce content that I’m guessing you’re probably blogging, curating, aggregating, and filtering all manner of content. 1) Create a One-Question Testimonial. This is a great way to automate testimonial generation and keep a real-time pulse on how you’re doing.

Communities 28

Communities Peer-to-peer Generation Skype 28

Albacross

OCTOBER 29, 2019

This is a testimony to the fact that the sales division has gaps that refrain executives from making optimum utilization of their time that ultimately hampers their productivity. Such tools could include team communication apps, marketing automation apps, and customer relationship management (CRM) systems.

Product 51

Product Ideal Customer Profiles Sales Qualified Leads Marketing Automation Services 51

Vidyard

OCTOBER 8, 2020

The blog video we created for our video email marketing post recaps the content of the post in under four minutes. A testimonial from a real person they can see can’t (at least, not easily). Learn From the Pros The Vidyard Knowledge Base answers questions about the product. A written quote could be faked. That’s fast.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 354

Buyer Intent Top of Funnel Intent Marketing AI 354

Hubspot

JUNE 3, 2016

People’s guards go up when it comes to marketing and sales, simply because there have been too many cases of high-pressure, exploitative tactics over the generations. In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study.

Marketing Websites 28

Marketing Websites Advertising Agencies Work Management Ad Building 28

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Webinar Metrics 93

Webinar Metrics Marketing & Strategy Marketing Strategy Planning 93

ClearVoice

JULY 21, 2023

In an ideal world, every ounce of resource you put into marketing campaigns always yields impressive results. The Power of Content Marketing in Building Community and Customer Loyalty Let’s take a deep dive into how content marketing fosters community and customer loyalty. And you will hit business goals overnight.

Loyalty 52

Loyalty Communities Webinar Metrics Ad Building 52

Buzz Marketing for Technology

JUNE 27, 2008

Speaking Clients Testimonials. Developing Knowledge-Based Client Relationships 2nd Edition. in the Future of Media Prediction Markets! What marketing executives think about your privacy. Ross Dawson.com: Keynote Speaker Strategy Leader. Download Ross Dawson Keynote Speaker brochure. Rosss Global Speaking Schedule.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Oktopost

MAY 3, 2022

That’s where customer marketing comes in. Customer marketing is becoming a necessity in the B2B world. Customer satisfaction shouldn’t be your only motivation for running customer marketing campaigns. What is Customer Marketing? Types of Customer Marketing. Game-Changing Benefits of Customer Marketing.

B2B Marketing 62

B2B Marketing Ideal Customer Profiles Planning B2B 62

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. Meanwhile, LinkedIn has emerged as the top platform for thought leadership and B2B marketing. Understanding how users behave on each platform is vital to developing an effective social media marketing strategy. Then, Snapchat became the hot new network.

Social Media 74

Social Media Statistics Paid Content Social Marketing 74

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. Meanwhile, LinkedIn has emerged as the top platform for thought leadership and B2B marketing. Understanding how users behave on each platform is vital to developing an effective social media marketing strategy. Then, Snapchat became the hot new network.

Social Media 73

Social Media Statistics Paid Content Social Marketing 73

Scoop.it

JULY 27, 2023

By setting up a healthcare content marketing plan for your organization. As an integral player in the sales funnel, content marketing can help you educate, engage, and convert your prospects and patients. Let’s take a closer look at why content marketing for healthcare matters and how to set yourself up for success using this method.

Top of Funnel 80

Top of Funnel Marketing Prospects Education Planning 80

Buzz Marketing for Technology

JUNE 27, 2008

Speaking Clients Testimonials. Developing Knowledge-Based Client Relationships 2nd Edition. in the Future of Media Prediction Markets! What marketing executives think about your privacy. Ross Dawson.com: Keynote Speaker Strategy Leader. Download Ross Dawson Keynote Speaker brochure. Rosss Global Speaking Schedule.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Single Grain

DECEMBER 1, 2020

Book My Free SaaS Marketing Consultation . It also informs you how much you should be investing in marketing and sales efforts. More SaaS Content : * SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * Book My Free SaaS Marketing Consultation . Let’s begin! ACV Definition.

Churn Rate 59

Churn Rate Marketing Budget Planning Ideal Customer Profiles 59

KoMarketing Associates

OCTOBER 22, 2019

It has been said before and will probably be said again: video marketing isn’t going away any time soon. Michael Brenner of Marketing Insider Group brought up a key point: today’s technology has made it easier and more affordable to create high-quality videos than ever before. Create Content People Are Interested In.

Video Marketing 125

Video Marketing B2B Marketing Practices Tips 125

SmartBug Media

SEPTEMBER 4, 2019

A/B testing is a great way to put marketers in our place. You know marketing best practices. Making even educated guesses means that you aren’t basing your decisions on data, and that is a critical point. A/B testing will help you back up your marketing decisions. You know your personas. Go Big or Don’t Bother.

Hubspot 63

Hubspot Tools Landing Pages Knowledge Base 63

Seismic

MAY 11, 2022

Customer marketing teams produce these testimonials for sales reps to share with prospects as they consider your solution. Battlecards provide concise, actionable summaries of your product, the market, existing customers, the competition, and their job. Case Studies. Internal Success Videos. Sales Battlecards. Fact Sheets.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Hubspot

JANUARY 9, 2019

That’s why we’ve compiled this guide, and our reasoning is twofold: to help consumers better understand the real estate process and to equip real estate agents to better market their business. Listing and marketing the property. market your home. market your home. We'll talk about the listing process below.).

Paid Content 87

Paid Content Ad brokers Advertising Agencies Terms and Conditions 87

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Why You Need to Focus on Video Marketing in 2018. What has 2018 seen?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JANUARY 9, 2019

That’s why we’ve compiled this guide, and our reasoning is twofold: to help consumers better understand the real estate process and to equip real estate agents to better market their business. Listing and marketing the property. market your home. market your home. We'll talk about the listing process below.).

Paid Content 76

Paid Content Ad brokers Advertising Agencies Terms and Conditions 76

Hubspot

JULY 18, 2017

One of the most controversial phrases in the marketing today is, "pivot to video.". So how can marketers get started creating videos that help spread the message of their brands just as effectively as the written word? How to Get Started With Marketing Videos. 2) Where does your marketing funnel need the most help?

Video Marketing 78

Video Marketing Top of Funnel Budget Programs Planning 78