Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. But what if you already have a decent customer base? But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. 4: Create Customer Calls That Provide Results.

Work Management 317

Work Management Video Marketing Marketing Strategy Marketing & Strategy 317

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. “Marketing is a constantly changing industry that creates space for generalists to really thrive. .

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 98

Martech

APRIL 26, 2023

Use Event data integrations to create more accurate Customer Journeys If events are part of your marketing strategy, you can create a broader and more accurate view of all the customer touchpoints by adding event integration data into the Customer Journey Analytics we reported in November. .” Get MarTech! In your inbox.

Knowledge Base 98

Knowledge Base Hubspot Validation Landing Pages 98

Spiralytics

APRIL 25, 2024

As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more. One way to hit them right is to personalize your messaging in all your marketing campaigns.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Martech

MAY 30, 2023

You have likely seen this phrase in plenty of marketing blogs. But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. This is where reception marketing comes into play. The reception marketing solution? “Meet your customers where they are.”

Top of Funnel 102

Top of Funnel Paid Search Agency Planning Cold Calling 102

Martech

NOVEMBER 2, 2023

Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. Get MarTech! In your inbox.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI.

Marketing AI 145

Marketing AI Account Based Marketing Work Management Marketing Management 145

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Salesforce Marketing Cloud

OCTOBER 19, 2023

If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers. Read the post So, bottom line, you need to understand basic data terms because doing so helps you leverage data to do your job better.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Martech

FEBRUARY 15, 2024

This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers. We used an AI tool to profile buyers’ personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas. In your inbox.

Marketing AI 122

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 122

Circle Studio

MAY 14, 2020

There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. How can you tell if your marketing strategy is due for an update? As marketers we can get so focused on what we’re going to say that we forget to listen.

Marketing & Strategy 148

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 148

SmartBug Media

DECEMBER 20, 2021

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. Marketing Coordinators.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Sana Commerce

MAY 26, 2024

This means your approach to marketing, customer service, and even website design is going to be tailored to the specific needs of B2B buyers. Relationship-driven : Building trust and establishing long-term relationships are paramount in B2B. Offer self-service resources like knowledge bases and FAQs to empower buyers.

B2B 52

B2B Business Marketing Management Sales Cycle 52

Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 71

Marketing AI Work Management Marketing Management Marketing Automation Services 71

Martech

JANUARY 18, 2024

The partnership allows users to onboard the Ada AI Agent to the Dixa Knowledge Base, analyze and coach the AI Agent’s performance, and handoff to a specialized agent within Dixa’s platform. Ada and Dixa have partnered to enable customer service teams to provide instant resolutions, continuous improvement and elevated agents.

Marketing AI 109

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 109

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Wistia added four AI-powered tools to its B2B video marketing platform. Wistia Fetch is a search tool trained on Wistia data to provide answers on video marketing and production questions. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 98

Martech

MARCH 30, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot.

Marketing AI 106

Marketing AI Ideal Customer Profiles Features Product 106

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

ClickDimensions

OCTOBER 19, 2023

Building and maintaining trust is crucial for businesses of all sizes, as it leads to customer loyalty, positive word-of-mouth, and long-term growth. When customers know what to expect in terms of product delivery times, service quality, or any potential delays, they can plan accordingly.

Ideal Customer Profiles 96

Ideal Customer Profiles Ad Building Word of Mouth Marketing Management 96

Tomorrow People

MAY 9, 2022

What marketers need to know about internal product launches. You want to set your organisation up for long-term success and feel you have to launch your product internally to key stakeholders before releasing it to customers. Don’t overuse marketing jargon. It’s no secret – product marketing teams use a lot of jargon.

Product 156

Product Paid Search Agency Planning Broadcasting 156

SmartBug Media

JUNE 17, 2022

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI.

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

Salesforce Marketing Cloud

NOVEMBER 2, 2023

An employee self-service system combines interactive web applications with searchable knowledge base articles to deliver a full suite of features. The interactive portions of ESS systems may combine automated systems with a ticket-based help desk system. Just as your business is always evolving, so too is your knowledge base.

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

SmartBug Media

DECEMBER 27, 2021

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. Inbound Marketing Techniques That Produce Tangible Results.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Salesforce Marketing Cloud

JULY 19, 2023

Beyond answering common questions, these chatbots can greet your customers, serve up knowledge base articles, guide them through common business processes, can send out a field technician for field requests, and can route more complex questions to the right person. This will save you time and help you get your articles out faster.

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

TrustRadius Marketing

OCTOBER 27, 2022

Compare conversion rates on your different channels to figure out the best way to use your marketing budget. Enterprise Knowledge Bases. A knowledge base is a collection of articles, guides, FAQs, and discussion boards where users can find answers about your products and the pain points you can resolve.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 91

Email Marketing Design Trends Work Management 91

seo.co

MAY 26, 2021

Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. Justifies Incentive-Based Marketing. One of the most telling is something known as Customer Lifetime Value. Puts an Emphasis on Retention.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Since April, MarTechBot has engaged in over 600 conversations with marketers. Devise an Account Based Marketing (ABM) plan. Would it be useful?

Account Based Marketing 106

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 106

Conductor

MARCH 15, 2021

There’s nothing like witnessing hundreds of attendees milling around, chatting about Organic Marketing, picking each others’ brains, and having a good time. The fact is, our customers, taken together, might be the best collection of Organic Marketing brains out there. Get help on your own terms or be part of someone else’s solution.

Peer-to-peer 59

Peer-to-peer Knowledge Base Paid Search Agency SEO 59

BDB

JANUARY 12, 2024

11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Hybrid events also enable B2B marketers to explore different types of content and gather real-time feedback. Hybrid events also enable B2B marketers to explore different types of content and gather real-time feedback.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

SmartBug Media

FEBRUARY 27, 2023

HubSpot’s CMS is first and foremost marketing-focused. The platform streamlines efforts if you want to merge your website and your marketing efforts together. The back-end maintenance can become really technical, which is why HubSpot takes care of this for you so you can focus on your marketing efforts instead.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. For places with limited access to content on certain subjects, MUM will help expand the knowledge base for those seeking information that could previously not be found.

Lead Ranking 130

Lead Ranking SERP Content CAN-SPAM 130

ClearVoice

NOVEMBER 25, 2019

The best way to build and maintain valuable, meaningful, and long-term customer relationships today is with content. Marketing tech and tools for customer support teams: If this seems like an impossible feat, don’t fret. Leverage customer support software knowledge base functionality. marketing #martech Click To Tweet.

Paid Search Agency 66

Paid Search Agency Work Management Marketing AI Marketing Management 66

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? Leverage your marketing platform to: Sync ads audiences.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Marketing Management B2B 98