Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 It can also help businesses increase their sales by an average of 12%. leads per 1,000 emails sent.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Salesforce Marketing Cloud

NOVEMBER 21, 2023

See how it’s done Make the business case for upselling and cross-selling I’ve spent 15 years of my career in sales and sales leadership roles for software and hardware companies. They also know that customer trust can lead to more sales. AI can analyze the post-service feedback to identify potential upselling opportunities.

Work Management 105

Work Management Service Cross-Selling Training 105

Circle Studio

MAY 14, 2020

There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. How can you tell if your marketing strategy is due for an update? As marketers we can get so focused on what we’re going to say that we forget to listen. Tastes have changed.

Marketing & Strategy 148

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 148

Sharpspring

SEPTEMBER 7, 2021

In recent years marketing automation has become synonymous with growth. But what’s the current state of marketing automation in today’s business landscape? Many marketing professionals already incorporate some level of automation into their programs. The Agency Marketer’s Perspective.

Marketing Automation Services 84

Marketing Automation Services Advertising Agencies Paid Search Agency Marketing Automation 84

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Seismic

MARCH 12, 2024

While we drive for today’s success, we look for tomorrow’s opportunities (and challenges). It’s all about getting teams to operate against data-driven insights, allowing for strategic and operational alignment between Marketing, sales reps, and advisors while obtaining a holistic view of revenue activities.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

Sana Commerce

MAY 26, 2024

Unlike B2C e-commerce, where individual consumers make impulse purchases, B2B transactions typically involve larger order volumes, longer sales cycles, and complex decision-making processes. This means your approach to marketing, customer service, and even website design is going to be tailored to the specific needs of B2B buyers.

B2B 52

B2B Business Marketing Management Sales Cycle 52

Zoominfo

AUGUST 8, 2022

With unemployment rates steadily hovering around pre-pandemic lows , the power in the US job market has shifted into the hands of applicants — with competition that goes far beyond who has the best craft beers on tap. Leaving a job is no longer an anxiety-inducing endeavor. So what keeps employees around? Why Does Career Development Matter?

Zoominfo 130

Zoominfo Top of Funnel Peer-to-peer Word of Mouth 130

SmartBug Media

JUNE 17, 2022

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI. percent.

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

Salesforce Marketing Cloud

OCTOBER 19, 2023

If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers. In sales, generative AI assistants can actually make salespeople better at their jobs. But you don’t have to be an engineer.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Tomorrow People

MAY 9, 2022

What marketers need to know about internal product launches. If your marketing and sales teams are both aligned on product benefits and key messages, it’s a lot more likely that your sales cycle will shorten and your conversion rates will improve. Don’t overuse marketing jargon. So, you’ve developed a product.

Product 156

Product Paid Search Agency Planning Broadcasting 156

Rev

JUNE 25, 2019

You’ve made it through the marketing funnel from the first date ( top of the funnel ), to tying the knot ( bottom of the funnel ), and now you find yourself beyond the funnel. You can use this opportunity to share new features, best practices, company updates, or relevant industry news. Congratulations!

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. While you might be marketing a product or service yourself, you’re also getting marketed to countless times throughout the day. So, that begs the question: “ how do you stand out from the crowd? ”.

Research 92

Research B2B Thought Leadership Thought Leadership Cold Calling 92

ClearVoice

SEPTEMBER 29, 2020

4 industries that have major content marketing potential. Here are four industries that are seeing major growth, and hiring marketers and communications staff as they go. One- or two-person marketing teams may no longer suffice to meet ramped-up sales potential when a niche product (i.e. Social media marketing campaigns.

Content Marketing 119

Content Marketing Advertorials Paid Search Agency Content 119

SmartBug Media

APRIL 26, 2022

Your product is amazing, and you’ve nailed down your niche market. One of the most important ways to increase customer retention and renewals is by providing the opportunity to receive quantitative and qualitative feedback from your customers. HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals.

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Martech

JUNE 14, 2023

And while the world is buzzing with AI advances, there are still many quick-win opportunities to better nail the basics. This simple practice is often overlooked, but it presents a powerful opportunity to build trust and rapport. Dig deeper: 6 must-have, underused email marketing automations 4.

Automation 89

Automation Organization Marketing Automation Services B2B 89

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. A common desired conversion is to capture email addresses for email marketing. Best Practices for SaaS Landing Pages in 2024 to Generate Sales Focus on Early Wins Highlight Quick Value. Live Chat Support.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Salesforce Marketing Cloud

FEBRUARY 26, 2024

The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. If you’re a knowledge worker (that is, anyone who works with information), an AI copilot is for you. First up: sales emails. “We Mark the deal as closed and update the opportunity, including the sales amount.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

SmartBug Media

DECEMBER 27, 2021

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. Inbound Marketing Techniques That Produce Tangible Results.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Hubspot

DECEMBER 23, 2021

A customer's revenue potential doesn't immediately end at the point of sale. There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Sales Reps and Customer Success Managers. Cross-Selling a Cheeseburger. Upselling Example.

Cross-Selling 98

Cross-Selling Work Management Marketing Management Forecasting 98

Computer Market Research

NOVEMBER 15, 2021

Market Development Funds (or MDFs) are funds provided to channel partners designed to use for sales and marketing programs. When allocated as a monetary value, partners can use funds for: Development Of Marketing Materials. Purchasing Sales Leads. Leverage partner knowledge. Target funds based on growth.

Budget Programs 60

Budget Programs Guidelines Work Management Marketing Management 60

Cintell

FEBRUARY 7, 2019

The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. This provides our customers an advantage in the creation and operationalization of buyer personas within a buying committee, to improve the sales process.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Salesforce Marketing Cloud

APRIL 18, 2024

Instead of hunting through knowledge articles, they can type a question into a global search bar and receive a summarized answer with citations to the source material. Being able to quickly and easily access the company’s knowledge base enables them to provide recommendations tailored to each customer’s unique situation.

Work Management 52

Work Management Service Features Customer Satisfaction 52

SmartBug Media

NOVEMBER 9, 2023

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. Unlike market-led growth, product-led growth uses the product itself to drive acquisition, expansion, conversion and retention. Customers should move through the sales funnel almost without even knowing it. Who’s doing it right?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

SalesIntel

JUNE 22, 2023

In sales and marketing, having access to accurate and comprehensive data is crucial for success. Customer support is entirely self-service and limited to sifting through knowledge base articles or waiting on an email response to your question. Not per month, but a limited trial of their service.

Pricing 52

Pricing Price Ideal Customer Profiles Enterprise Management 52

seo.co

MAY 26, 2021

Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. Justifies Incentive-Based Marketing. One of the most telling is something known as Customer Lifetime Value.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Hubspot

DECEMBER 21, 2017

Advancements in sales and marketing automation are making inside selling more effective than ever before. In some industries , 55% of sales now come from inside sales teams. Consultative selling fits the inside sales model hand in glove. Build Knowledge-Based Trust. 2) Build Knowledge-Based Trust.

Consulting 90

Consulting Marketing & Strategy Knowledge Base Differentiation 90

SnapApp

JULY 26, 2018

In the last five years as marketing has rapidly evolved as a field, so have the kind of skills and jobs available to marketers. Gone are the days where a generic marketing professional could walk into a company and perform just about any marketing function. So You Want To Be A Demand Gen Marketer? Not convinced?

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SmartBug Media

OCTOBER 4, 2019

Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow. From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting. Knowledge base.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

SmartBug Media

JUNE 5, 2020

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. When you assemble a knowledge base full of webinars, blogs, e-books, white papers, and other useful content, your customers will be able to answer questions on their own time.

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 95

KoMarketing Associates

OCTOBER 15, 2015

Maybe an emergency situation made the rash purchase of a new department printer – whatever was on sale – necessary. And for your marketing dollar, it’s a given you’ll want to retain paying customers as long as possible. Conversely, being memorable and useful are characteristics of a brand full of promise.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

Conversica

DECEMBER 20, 2022

But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. Yes, we launched our first Sales AI Assistant during the most significant economic downturn in US history and, yet, we grew at a rate of 300 percent year over year in spite of it. is dead, for sure.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Cintell

APRIL 30, 2019

The objective and approach are similar to the recent trend towards account-based marketing and predictive analytics. Using big data analysis as intelligence for monitoring the customer journey and identifying predictive behavioral indicators at each stage will provide your sales teams a significant advantage.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Smarte

JUNE 28, 2022

A Marketing Qualified Lead sits at the top of the funnel. A Sales Qualified Lead is further into the funnel. Your sales team may end up being frustrated if you are too quick to involve them as it ends up wasting their time. Every sales and marketing team will agree that handing off an MQL as an SQL is the toughest part.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Outreach

FEBRUARY 12, 2019

You've probably been hearing a lot about "sales enablement" lately, especially if you're an Outreach customer or attending Unleash '19 in March. Sometimes though, the jargon can get jumbled with other sales and marketing processes and it can be unclear what a sales enablement team really does, and if you need one in your company.

Sales Cycle 74

Sales Cycle Knowledge Base Paid Search Agency Training 74