Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing AI 113

Marketing AI Marketing Management Marketing Automation Services Planning 113

Act-On

MAY 21, 2024

We recently spoke with our internal customer marketing expert, Jennifer Blanco. Blog Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult. And that process starts with your welcome email. Not sure where to start?

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. Dig deeper: What is marketing work management? Important questions to consider While marketing projects are unique, some general questions should apply to all situations. In your inbox.

Work Management 114

Work Management Marketing Management Wiki Vendors 114

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Buzz Marketing for Technology

JULY 16, 2008

Is constructing knowledge based on analysis a work literacy skill? Is constructing knowledge based on analysis a work. Education, the knowledge society, the global market all connected through technology and cross-cultural communication skills are what this blog and I am all about. Connecting 2 the World.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. It has been specifically trained to understand the context of questions exploring market research insights.

Marketing AI 113

Marketing AI Paid Search Agency Training Search Engine Marketing 113

Marketing Insider Group

AUGUST 21, 2023

Use Natural Language Search & Generative AI in Your Knowledge Base Natural language processing has been around for many years. What this means for your CX strategy is that self-help databases (principally knowledge bases, but other resources as well) are ripe for natural language and generative AI deployment.

Marketing AI 187

Marketing AI Marketing & Strategy Top of Funnel Resource Management 187

Salesforce Marketing Cloud

JANUARY 23, 2024

Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. “Marketing is a constantly changing industry that creates space for generalists to really thrive. .

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 98

Salesforce Marketing Cloud

MAY 5, 2023

We’re thrilled to officially announce the 2023 class of Marketing Champions. These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. What makes a Marketing Champion? All marketers are storytellers, artists, tinkerers, and scientists by nature.

Class 98

Class Communities Curation Storytelling 98

Biznology

FEBRUARY 20, 2017

Realizing that user or customer engagement can ensure success, businesses worldwide recognized it as a lucrative opportunity to extend reach and clientele base. Efficient handling of these resources within an organization can be ensure by the use of knowledge base. The benefits of having a knowledge base are many.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Heinz Marketing

APRIL 29, 2021

By Win Salyards , Marketing Coordinator at Heinz Marketing. I cannot overstate how vital sales and marketing alignment is to a successful ABM program sale. Sales-marketing alignment can make or break an ABM program, so with that in mind, here are 5 best practices for marketers to support their sales team partners. .

Top of Funnel 136

Top of Funnel ABM Account Based Marketing Practices 136

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. Connect with Sean Gordon on LinkedIn.

Work Management 317

Work Management Video Marketing Marketing & Strategy Marketing Strategy 317

Martech

APRIL 26, 2023

Use Event data integrations to create more accurate Customer Journeys If events are part of your marketing strategy, you can create a broader and more accurate view of all the customer touchpoints by adding event integration data into the Customer Journey Analytics we reported in November. .”

Knowledge Base 102

Knowledge Base Hubspot Validation Landing Pages 102

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Dig deeper: Marketers need a unified platform, not more standalone tools Customized Buddies.

Enterprise Management 121

Enterprise Management Marketing Management Vendors Knowledge Base 121

Salesforce Marketing Cloud

NOVEMBER 3, 2023

LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. Do not expect the LLM to be your source of truth because it’s not your knowledge base.” Before : Write a marketing campaign for sneakers.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 277

Work Management Marketing Management Email Marketing Planning 277

Salesforce Marketing Cloud

OCTOBER 31, 2023

For example, automation can help your support teams by answering simple questions, providing knowledge base recommendations, or automatically routing more complex requests to the right agent. You can include a contact number or links to knowledge base articles so they know what to do next.

Work Management 119

Work Management Autoresponders Automation Service 119

Martech

MAY 30, 2023

You have likely seen this phrase in plenty of marketing blogs. But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. This is where reception marketing comes into play. The reception marketing solution? “Meet your customers where they are.”

Top of Funnel 106

Top of Funnel Paid Search Agency Planning Cold Calling 106

Salesforce Marketing Cloud

APRIL 10, 2024

To give customers this option, you can provide: A help center, also known as a knowledge base , where customers can search for answers to common questions. Make sure your help center has an accurate knowledge base Knowledge provides the key foundation to building out your self-service experience.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Tomorrow People

MAY 30, 2022

When it comes to B2B marketing, businesses often focus on customer acquisition. But what if you already have a decent customer base? But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Spiralytics

APRIL 25, 2024

As a part of your marketing reporting process, you have several retention KPIs to hit: retargeting ads, customer retention rates (CRR), customer lifetime value (CLV), customer engagement score, and more. One way to hit them right is to personalize your messaging in all your marketing campaigns.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Oktopost

MARCH 11, 2020

B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. This will allow you to better estimate your YouTube marketing ROI.

Youtube 115

Youtube Video Marketing Marketing & Strategy Marketing Strategy 115

Salesforce Marketing Cloud

JUNE 12, 2023

When grounded in your customer data and knowledge base, you can personalize these generated replies, making them more trustworthy. Generating knowledge articles Salesforce research shows that 59% of customers prefer self-service tools for simple service issues. So how can generative AI help? The same is true for self-service.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 Because even though email marketing is alive and well, it’s not a one-size-fits-all marketing plan.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI.

Marketing AI 145

Marketing AI Account Based Marketing Work Management Marketing Management 145

Circle Studio

MAY 14, 2020

There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. How can you tell if your marketing strategy is due for an update? As marketers we can get so focused on what we’re going to say that we forget to listen.

Marketing & Strategy 148

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 148

Martech

NOVEMBER 2, 2023

Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration.

Digital Asset Management 119

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 119

SmartBug Media

MAY 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Biznology

NOVEMBER 16, 2020

However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. That is why you should invest in a customer relationship management platform that integrates you’re your sales, marketing, and customer service tools.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

NetLine

MARCH 14, 2023

Introducing NetLine Academy Today, we are pleased to debut NetLine Academy ; a collection of self-paced learning modules aimed to support B2B demand generation marketers gain an expert-level understanding of NetLine’s Portal. Academy was designed with B2B marketers, agencies, and media companies in mind.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

SmartBug Media

DECEMBER 20, 2021

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. Marketing Coordinators.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98