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5X the Spend, 2X the Engagement: Why AI Retail Merchandising Is Essential for the Holidays

Salesforce Marketing Cloud

Artificial intelligence (AI) has become the poster child for the old adage, “Work smarter, not harder” — especially when it comes to AI retail merchandising. Home Depot also uses AI to match customers with recommendations that match their intent and interest. AI saves merchandisers (and customers) time. higher basket rates, 4.8X

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YouTube optimization and intent: Q&A with goop’s Courtney Messerli

ClickZ

Video traffic as a whole is predicted to account for 75% of all mobile traffic by 2020. I match user intent to quality products and services via search (both on and off site), YouTube, and our website’s marketing and merchandising placements on the homepage and category pages. Tell us about your role at goop?

Youtube 101
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7 Best eCommerce Personalization Software in 2024

Optinmonster

Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market. Are you looking to find the best eCommerce personalization software for your site? In a hurry?

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16 case studies prove ROI of mobile marketing

Biznology

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix.

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How to Create a 3dcart Popup That Boosts Sales (The Easy Way)

Optinmonster

3dcart is one of the popular eCommerce platforms that make it easy to sell your merchandise online. And building your list is crucial if you want to grow your online store with email marketing. Examples of triggers: Exit-Intent: A popup will trigger when your visitor tries to leave your site. Exit Intent®. Online store.

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Marketing Your Mobile App Vs. Your Website: What’s the Difference?

Outbrain

Similar, yet completely different – that’s how to describe the process of marketing your website versus your mobile app. While the basic skeleton of website and app marketing looks more or less the same, get a bit closer and you’ll see there are significant differences in format, user behavior, customer funnel, strategies, and KPIs.

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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. And the market is big: In 2021, the number of digital buyers is expected to reach an incredible 2.14 billion across the globe – the largest audience recorded.