Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Marketing Insider Group

NOVEMBER 10, 2020

Marketers have spent most of the last year scrambling. No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year. Self-Guided Training.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In it, you’ll learn the basics of channel sales and how it can work for you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them. What Are Marketing Personas? Marketing personas are semi-fictional representations of a company’s ideal customer.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Marketing Insider Group

SEPTEMBER 8, 2020

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are — for the most part — ignored, there is still one, albeit a little old, way to get through: email marketing campaigns. Marketers and consumers. And because it works.” — Content Marketing Institute. Everybody uses it.

Email Marketing 205

Email Marketing Conversion Optimization Work Management 205

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today! Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. Today, we do the same for sales reps. 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

DiscoverOrg

FEBRUARY 27, 2019

Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. Option 4: Inbound marketing. How will you use the data?

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Optinmonster

APRIL 19, 2023

Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion examples of successful campaigns.

Promotion 68

Promotion Examples Urgency Marketing eCommerce 68

Martech

OCTOBER 14, 2021

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way. Fast and reliable lead routing is extremely important for lead management.

Work Management 103

Work Management Marketing Management Lead Management Lead Scoring 103

Vidyard

JULY 27, 2022

With outside sales off the table, inside sales—done remotely from an office or over the phone—became the new standard. In this guide, you’ll discover their winning email scripts and templates (with video examples!) Read This Guide as a PDF Take this guide to go as a portable PDF. But then the pandemic changed all that.

Template 73

Template Video Marketing Work Management FAQ 73

Sprout Social

JULY 15, 2021

As consumer social media usage grows exponentially , establishing your brand as a market leader will only become more competitive. To maintain momentum, marketers will have to spend even more time combing through social data for insights on what’s resonating with customers. What could you do with a larger social media department?

Social Media 118

Social Media Media Ad Building Bandwidth 118

LeanData

JANUARY 20, 2021

B2B marketers invest an extraordinary amount of time, energy and resources creating demand for their products and services. Succeeding in a competitive marketplace requires the extraction of the full value of every lead, and as such, B2B go-to-market (GTM) functions need absolute best-in-class lead management strategies. .

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Sales Hacker Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

BenchmarkONE

NOVEMBER 10, 2021

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. In this article, we’ll show you how to create an effective marketing plan — but first, let’s discuss the basics. . What Is a Marketing Plan? . Your detailed strategy. What Are the Benefits of a Marketing Plan?

Small Business Marketing 81

Small Business Marketing Planning Marketing Plans Marketing Budget Creation 81

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. 2. Duct Tape Marketing. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. My first instinct was to pump more inbound opportunities into the pipeline. If you think about it, sales enablement is the easiest way to drive marketing ROI.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

OutboundView

JANUARY 19, 2024

Selling to HR and have an inside sales function or are considering an inside sales function? When they’re not, it’s a major pain point felt by AEs, marketing, all the way up to the executive team. When they’re not, it’s a major pain point felt by AEs, marketing, all the way up to the executive team.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

BenchmarkONE

SEPTEMBER 1, 2020

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Martech

MAY 2, 2022

On March 15, HubSpot relaunched its Service Hub tools with new features, including service level agreements (SLAs), Customer Portal and inbound calling. Get the daily newsletter digital marketers rely on. Inbound calling (beta). United Kingdom or Canadian phone number to use inside HubSpot for outbound or inbound calls.

CMS Development 52

CMS Development Enterprise Management Multi-Touch Attribution Work Management 52

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Content Marketing Institute

APRIL 30, 2018

Robert Rose, CMI chief strategy advisor, loves to reset his audience’s brains with a truth bomb: The purpose of a business is to create a customer. Sulte Group CEO Teju Owoye takes the customer-creation concept one ambitious step further. Guide a new conversion to be a different kind of customer - an active user.

Top of Funnel 105

Top of Funnel Work Management Demand Generation Agencies Marketing Management 105

Litmus

MAY 10, 2021

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. It’s times like these that having a documented content strategy is extremely handy. Statistics show that automated emails have a 70.5%

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. Making such an involved process work starts with strategy. Content: A helping of high-quality marketing content to fill up your lead pipeline. Here at Chorus, we parsed a lot of data in 2020.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

6sense

NOVEMBER 9, 2021

According to a LinkedIn poll last week, just 26 percent of B2B marketers have migrated from a lead-based to an account-based go to market motion, including dashboards. If you are a B2B marketing leader and would like to join this community, please let me know. Some highlights from the discussion are featured below.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads MQL Top of Funnel 48

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

accelerate agency

JUNE 30, 2021

Expected to grow by nearly $100 billion over the next five years, the SaaS (software as a service) industry is firmly making its presence felt in markets across the world. For example, accelerate agency offers a range of SEO specializations including content marketing that’s primed to those working in the SaaS industry.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

BuzzSumo

MAY 9, 2019

In fact, measuring and tracking your content goals/results is an integral component of a successful content strategy – a concept I teach in my Content Strategy & Marketing Course. Original research is a big deal in content marketing. Blog engagement is a fickle metric. Original Research.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Hinge Marketing

MAY 23, 2019

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. The Alterra Group reports that ABM shows a higher ROI than other marketing activities.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Biznology

APRIL 28, 2016

As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It is about a content strategy that’s kind of the opposite of how SEO was practiced at the time. The Story of the Book. This book is not about that at all.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Marketing & Strategy SEO 80

Hubspot

APRIL 2, 2019

Social media marketing is constantly changing and growing. That's why we’ve put together this step-by-step guide on conducting a Twitter Audit in under 20 minutes. The first step to conducting a Twitter audit is to gather your data. What is a Twitter Audit? A Twitter audit is a diagnosis of your account.

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. KPIs vs. Metrics (& Why It Matters).

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

SmartBug Media

DECEMBER 27, 2018

The concept of account-based marketing (ABM) is taking the business world by storm—and for good reason. Because of its narrow focus and personalized messaging, 80 percent of marketers indicate that ABM significantly outperforms other marketing initiatives. The common thread in inbound marketing and ABM is content.

Account Based Marketing 78

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 78

Hubspot

MAY 7, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

accelerate agency

SEPTEMBER 10, 2021

How to build a SaaS Sales Strategy. How to build a SaaS Sales Strategy. You must know your product inside out and present your prospect with a pitch that demonstrates clearly how your software can solve their business problem. . Step one in any sales process is to generate leads. What Is the SaaS Sales Process?

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

markempa

OCTOBER 21, 2011

Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. 61 percent send leads directly to sales. •

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120