PureB2B

MAY 30, 2022

There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. Let’s get into it What is the GDPR?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Webbiquity

JANUARY 18, 2024

Tailor Your Messages to Meet Specific Needs Whatever the purpose of your cold email, you should segment the audience based on industry, company size, job title, and other relevant criteria. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Adobe Experience Cloud Blog

MAY 22, 2018

GDPR affects not only European companies but any business around the world that does business in the EU, requiring organizations to process personalp data against a set of new criteria. This Accountability Principle, in my opinion, is the most challenging part of GDPR for marketing. GDPR Holds Us Accountable to Higher Standards.

Opt-out 134

Opt-out Opt-in Marketo Thought Leadership 134

PureB2B

MAY 30, 2022

There are a few key questions that most sales teams had when the GDPR became enforceable. Is cold outreach still a viable sales strategy and how does GDPR affect B2B? Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. Let’s get into it What is the GDPR?

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Adobe Experience Cloud Blog

MARCH 16, 2018

Now with the General Data Protection Regulation ( GDPR ) deadline around the corner, data collection and enterprise responsibility will finally merge. Is GDPR a burden or a blessing? On the surface, GDPR is a lot to take in. But for marketers, GDPR doesn’t have to be intimidating.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Zoominfo

OCTOBER 22, 2020

How future changes with General Data Protection Regulation (GDPR) will affect go-to-market motions. How Do Current GDPR Regulations Play Into Business Strategy? And the one that is most top of mind for folks is GDPR. GDPR has laid out six different grounds for processing personal data. The answer: yes.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Zoominfo

OCTOBER 13, 2023

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies. GDPR came into effect months ago.

Opt-out 97

Opt-out Opt-in Acquisitions Ad Frequency 97

Envy

APRIL 18, 2018

On May 25 th , 2018, the General Data Protection Regulation (GDPR) will come into effect, and every company that does business in the EU will be required to comply. What is GDPR. GDPR is a set of data privacy and security laws aimed at protecting the personal data of EU citizens. GDPR Impacts on Marketing.

Privacy Policies 88

Privacy Policies Work Management Paid Search Agency Marketing Management 88

Strategic-IC

FEBRUARY 26, 2018

GDPR (General Data Protection Regulation) will be enforced from May 2018. What is GDPR? 73% of people agree that in the internet age, you have to provide personal information in order to buy things. - Understanding GDPR. Answering Your GDPR Questions. What data will be affected by GDPR? What does this mean?

Planning 101

Planning Opt-out Paid Search Agency Opt-in 101

Martech Advisor

DECEMBER 24, 2019

While the GDPR has attracted much attention in the tech world, it’s usually in the context of websites and cookies. Basics of GDPR. The General Data Protection Regulation (GDPR) is a European Union (EU) data privacy law that has been in legal force since May 25, 2018. Scope of GDPR. GDPR & CRM Software.

CRM 66

CRM Features Privacy Policies De-duplication 66

Envy

SEPTEMBER 13, 2017

The GDPR is upon us and marketers should take notice if they haven’t already. What is GDPR and how will marketers be affected? Yes, it means that everything that uses personal data, including opt-in forms, nurturing flows, newsletters and blog subscriber lists needs to be GDPR compliant. Right to Access. Right to be Forgotten.

B2B Marketing 91

B2B Marketing B2B Advertising Agencies Work Management 91

Envy

DECEMBER 20, 2017

Are you ready for GDPR? This much is clear - if you are storing the personal data of EU citizens, you will be affected by the GDPR, irrespective of where you are based. GDPR is not light reading. We created a checklist for marketers to use to ensure that your company isn’t flouting any GDPR guidelines on the marketing front!

Privacy Policies 114

Privacy Policies Opt-out Opt-in Privacy 114

Aberdeen

NOVEMBER 19, 2019

You don’t have to be a European company to worry about General Data Protection Regulation (GDPR). If you have any customers in the EU then GDPR means that there are very specific marketing rules that you must adhere to. What is GDPR? A customer’s right to access and obtain personal information from data controllers.

Tactics 53

Tactics Opt-out Privacy Policies Guidelines 53

Zoominfo

JANUARY 12, 2023

It can be difficult to sift through privacy regulations and know which aspects are most relevant to your business. UK GDPR The EU’s GDPR is the global standard for data privacy. The UK equivalent, UK GDPR , was enacted in 2018. This consent must meet the standard required under the GDPR.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Hubspot

APRIL 18, 2018

At 1:00 AM Eastern Standard Time on Wednesday, Facebook published an announcement outlining some of the ways it plans to advance toward the General Data Privacy Regulation (GDPR), which comes into force next month. However, the text later points to contrasting rules for teen users in the EU versus those in places where the GDPR doesn't apply.

Facebook 73

Facebook Privacy Advertising Agencies Rules 73

Zoominfo

JULY 13, 2022

As consumers in a technology-driven world, our information has become a new form of currency. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

Zoominfo

DECEMBER 23, 2020

Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Although notorious, this information has been valuable as usable contact data. Personalize content (beyond just adding a first name) and make it relevant 3.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

sagefrog

MARCH 13, 2024

A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. A website privacy policy informs individuals about how their data is collected, processed, and secured, meeting legal requirements in various jurisdictions.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Valasys

APRIL 30, 2019

Rapid globalization & Internet of things (IoT) have made data relevant to businesses as well as easy to research & access; while at the same time have also put personal & confidential data of clients at a level of vulnerability, like never before. What is GDPR? GDPR Complexity for B2B companies.

B2B 53

B2B Opt-out B2B Marketing Opt-in 53

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs ensure that consent management adheres to regulations like the GDPR and can adjust to other privacy laws like the CCPA.

Digital Asset Management 104

Digital Asset Management Work Management Privacy Marketing Management 104

Smarte

JULY 27, 2018

The EU GDPR is finally here… The major challenge today for most organizations is on how to implement its requirements, unfortunately it does not end here. Privacy First” has been our mantra long before GDPR came into existence. The first thing to know is whether–and to what extent–the GDPR law is applicable to you.

Privacy 40

Privacy Marketing Prospects B2B Sales Process 40

Marketing Insider Group

MARCH 25, 2024

It includes details like: Customer names Contact information Purchase history Interaction history Preferences This information is invaluable for businesses looking to tailor their marketing strategies effectively. Without this, you risk basing your decisions on outdated information, which could be more detrimental than beneficial.

Peer-to-peer 241

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 241

Schubert B2B

JUNE 11, 2018

It’s because the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. The GDPR is a new set of rules designed to give users more control over their personal information. For a full list of GDPR compliance requirements, view the official General Data Protection Regulation PDF.).

B2B Marketing 59

B2B Marketing Privacy Policies B2B Training 59

SWZD

MAY 22, 2019

On 21 January, France fined Google €50 million for violations of GDPR, the European data protection regulation that went into effect in 2018. But since the initial dust has settled on the ruling, digital companies subject to GDPR compliance (that is, basically all of them) need to take stock of how this could affect them.

Google 48

Google Transparency Comparison Rules 48

ActiveDEMAND

MAY 2, 2018

How ActiveDEMAND Has Implemented GDPR. The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, specifically those on the Internet. The GDPR also applies to all industries and sectors. What Kind of Personal Data Does the GDPR Affect?

Privacy Policies 40

Privacy Policies Opt-out Opt-in Work Management 40

Convert

FEBRUARY 23, 2018

There’s a lot of bad information out there on GDPR and cold emails. Not just bad information. Scary information. “Oh, Oh, you just have to make sure it’s relevant.” Or “You just have to give them a chance to opt out.” Or “Just stop buying from lists.” No no no no no. It’s true, not all.

Opt-out 71

Opt-out Buy Relevance 71

The Point

DECEMBER 5, 2023

Lastly, these new regulations only reinforce what should be email marketing best practices, regardless: * Focus on value, not volume * Strive for relevancy, at all costs (hint: segmentation) * Offer information that solves problems vs. pitches a product Note that I don’t mention personalization.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Hubspot

NOVEMBER 21, 2017

Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR. Just 36% of marketers have heard of GDPR, while 15% of companies have done nothing, and are at risk of non-compliance.

Work Management 78

Work Management Marketing Management Planning Transparency 78

Valasys

NOVEMBER 2, 2018

In this post-GDPR world, even a minor data breach or a data compliance issue can cause damage to the well-crafted reputation of a company. At the heart of implementing ABM under GDPR is a metric that isn’t easy to measure but vital to the success of a business: Trust is hard to win but easy to lose. GDPR Implication On ABM.

Account Based Marketing 40

Account Based Marketing ABM Telemarketing Opt-out 40

Goolara

JUNE 15, 2018

They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR). At first glance, the GDPR looks pretty thorough. Or did they? So who’s right? Tell Me You Like Me.

Privacy Policies 45

Privacy Policies Opt-out Opt-in Terms and Conditions 45

ClearVoice

MARCH 14, 2024

It helps you tailor your content promotions to specific audience groups, boosting your content’s relevance and engagement. Trends and Innovations in Email Marketing for Content Distribution Keep up with the latest content distribution trends for email marketing to adapt your approach and keep your efforts relevant and effective.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

MarketJoy

MAY 21, 2018

Coming on May 25th, 2018, EU’s General Data Protection Regulations (GDPR) is one of the greatest change in data security in last 2 decades. But, first, dig deep into the know-how of GDPR. What is GDPR (General Data Protection Regulations)? Consumers will hold the right to be informed about the collection of their information.

Email Marketing 40

Email Marketing Planning Work Management Marketing Management 40

Webbiquity

JANUARY 20, 2021

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. One of the biggest concerns for businesses is that all information capable of identifying a consumer (name, email, IP address, server location, etc.) Information about consumed media.

Privacy 270

Privacy Personalization Planning Marketing Management 270

Zoominfo

OCTOBER 22, 2020

How future changes with General Data Protection Regulation (GDPR ) will affect go-to-market motions. How Do Current GDPR Regulations Play Into Business Strategy? And the one that is most top of mind for folks is GDPR. GDPR has laid out six different grounds for processing personal data. The answer: yes.

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

SmartBug Media

AUGUST 29, 2023

Without proper vetting to ensure relevance and quality, a long list of leads can turn into a wasted investment, leading to low conversion rates and ineffective marketing efforts. Violating privacy regulations such as the General Data Protection Regulation (GDPR) or the CAN-SPAM Act can pose significant risks for businesses.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Scoring 104

Sharpspring

APRIL 4, 2018

There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. So don’t worry, SharpSpring is committed to providing customers with tools to make it easier to be GDPR compliant as of May 25 and beyond.

Marketing Automation Services 40

Marketing Automation Services Privacy Policies Privacy Work Management 40