Animalz blog

DECEMBER 14, 2023

For example, data from product analytics, quotes from user interviews, and industry insights from competitive research. Spotify’s fan study , aimed at podcast creators, shows how listeners consume podcasts. Curate and analyze data to showcase your in-depth understanding of your industry. Spotify for podcasters is no different.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Quick Takeaways.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. Historically, the insurance industry looked down upon term life insurance, and had low regard for part-time agents.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. Per the study, “The most popular collaboration is posting social media content, with 79% of influencers doing this for brands, but only 44% of influencers enjoy this type of collaboration.”

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Contently

FEBRUARY 8, 2022

Fact : Consumers don’t fully trust corporations. ” Now, depending on the industry, some of these suggestions are solid tactics. People trust consumers (and even influencers), not companies. Adding reviews and case studies to your website can have a positive impact on your SEO. Let’s play a game.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Contently

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Zoominfo

JUNE 4, 2019

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ).

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? One of the best ways to gain trust and credibility is through thought leadership. Thought leadership can span across almost any industry, and companies big and small. Building the relationship involves trust and respect. Is Thought Leadership Right for Your Brand?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Marketing Insider Group

SEPTEMBER 16, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 193

Relevance Research Opinions Content 193

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. Ursula Ringham “Authentic engagement will be key in 2024 and beyond.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Marketing Insider Group

APRIL 20, 2020

In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. As I point out in my book, only three out of every 10 people feel that their opinions matter at work. Psychological safety starts with empathy.

Activities 262

Activities Work Management Marketing Management Opinions 262

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Host Industry-Specific Webinars Another type of email marketing lead generation method, which deserves extra emphasis is hosting niche-specific webinars.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Heinz Marketing

MAY 22, 2023

B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples. The content revolves around solving business problems, demonstrating expertise, sharing industry trends, and offering actionable advice.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) To quantify the level of trust, Informa Tech created a "Trust in Marketing Index."

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Onalytica B2B

NOVEMBER 22, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Your employees know your brand inside and out and have networks that trust and value their opinion. Have a clear direction.

Planning 266

Planning Tips Top of Funnel Work Management 266

Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) B2B influencers are often industry experts, leading thinkers. Or even advanced users who are trusted by your target audience. They help shape opinion and trends within the industry.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Marketing Insider Group

MARCH 30, 2021

You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. The backstory will stick with them and help you build trust. Why should consumers trust your business? Study Your Competitors. Studying your top competitors is a smart strategy. It’s about your consumer.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” For publishers, consumer trust is harder to come by than ever. But what, exactly, determines trust? The finding is disturbing for legacy brands that rely so much on trust.

Studies 74

Studies Content Emarketing Internet Marketing 74

Navigate the Channel

JANUARY 2, 2024

In the annual study by BrightLocal , surveyors found that 98% of consumers read online reviews and 76% of people “always” or “regularly” read online reviews for local businesses. This holds true for other industries’ negative reviews as well. Factors like age, skepticism, and personal experience affect trust in online reviews.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Trusting the metaverse. 60% had no opinion. 60% had no opinion. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. If it’s not Facebook, it’s a big retailer.

Gartner 145

Gartner Paid Search Agency Opinions Internet Marketing 145

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Sales or profits aside, a business looking to become an industry leader needs to look and sound like an industry leader. Trust can only be built up over time. Image sourced from pepper.io

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Marketing Insider Group

SEPTEMBER 8, 2020

What’s more, it delivers value — genuine value that demonstrates your industry authority and commitment to your customers. All of this information shows readers that you are the industry expert — and you care about the quality of your work. The Case Study Campaign. Let’s use an example to illustrate.

Email Marketing 205

Email Marketing Conversion Optimization Work Management 205

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Contently

MAY 4, 2023

To illustrate, we’ve used the music industry and the different types of performing artists as a metaphor for the different kinds of SMEs. Working With the Cover Performer The cover performer has extensive expertise about your organization, its product(s), or the industries in which you operate. That expertise is static, however.

SME 143

SME Work Management Tips Content 143

ClearVoice

JANUARY 26, 2024

It’s about earning attention and building trust over time. In this way, content is a long play, winning trust over time. Engagement and Trust Building Most brands understand that building relationships with existing and potential customers is essential to longevity. This means shoring up your search visibility is critical.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Moz

JUNE 29, 2020

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. I worry that as an industry, we’ve become too focused on launching campaign after campaign and have gotten too far away from effecting change within organizations through our work.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Tiecas

AUGUST 1, 2023

It is important to focus on the value proposition of your product or service when writing compelling content for industrial buyers. See Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions. Engineers and industrial buyers also want to work with reliable suppliers and partners they trust.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52

Convince & Convert

NOVEMBER 6, 2017

Any brand trying to increase their trust and awareness with their customer can and should go live on video. Any B2B brand trying to increase trust and awareness can and should go live on video. Live Video Builds Trust with Your Customers. One the greatest benefits of going live is increasing trust with your customers.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Madison Logic

FEBRUARY 7, 2024

Studies show that 80% of New Year’s resolutions fail by Valentine’s Day, due in large part to the lofty and often unachievable promises people tend to make as the clock strikes midnight. Resolution #4: Build Trust with Your Audience B2B marketing is not just about selling a product or service.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Oktopost

JUNE 21, 2022

The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. These thought leaders have a following for a reason: people trust their opinion.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Tony Zambito

MARCH 28, 2011

According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience.    Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  Image by mia! via Flickr.

Studies 100

Studies Spending Social Media Amazon 100

Marketing Insider Group

OCTOBER 27, 2020

They may not have the final say, but their opinion counts. From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. industry groups and publications). You’re telling them stories, offering answers, and earning their trust. We usually call these people influencers.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Oktopost

MAY 24, 2023

And if you’re curious to learn more about the impact we’ve made, we encourage you to explore our case studies. We value the opinions of our customers and appreciate the third-party validation that these badges provide. Together, let’s transform the way you engage, connect, and succeed in the digital landscape.

Social Media 62

Social Media Media Customer Satisfaction Case Study 62

Moz

JUNE 29, 2020

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. I worry that as an industry, we’ve become too focused on launching campaign after campaign and have gotten too far away from effecting change within organizations through our work.

Link Building 67

Link Building Case Studies Case Study Campaigns 67