Sprout Social

APRIL 22, 2021

In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. While the effects of the pandemic have been devastating across the board, one of the hardest hit industries was Travel and Hospitality. So, what did they do?

Lead Scoring 124

Lead Scoring Lead Ranking Marketing & Strategy Business 124

Tomorrow People

JANUARY 8, 2021

It’s a hugely important consideration when putting together a go to market (GTM) strategy. Get the tone and messaging wrong, and you could easily lose a prospect forever—irrespective of how good your solution is. Positioning: How is your solution different to your competitors? Some industries are naturally ‘techier’ than others.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Get the daily newsletter digital marketers rely on.

Marketing Budget 115

Marketing Budget Paid Search Agency Lock-In CMO 115

Choozle

JULY 26, 2023

2023 has been an economic wild ride for almost every industry. Many brands have been tightening their approaches to stay afloat – and in a time of unpredictability, it’s common to see marketing budgets trimmed. But, it’s important not to jump to conclusions where marketing spend is axed out of the gate.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Top of Funnel Multi-Touch Attribution 52

Envy

AUGUST 19, 2021

The pandemic has obliterated demand in industries like travel and hospitality, while creating a surge in others, including cybersecurity. The global cybersecurity market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9% from 2021 to 2028. You are not alone.

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Conductor

SEPTEMBER 9, 2021

Add in artificial intelligence (AI), the Internet of Medical Things (IoMT), augmented reality (AR), virtual reality (VR) and staffing solutions, and healthcare transformation is clearly front-and-center on the minds of providers and patients. Searches for “healthcare IT” and “medical IT solutions” in 2021 saw a 24% increase YoY from 2020.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Martech

JANUARY 10, 2023

Noticing this, marketing strategist Kathleen Schaub is offering a human solution: the customer value squad. Elements of such an approach were outlined last year in the two part series, “ Return on investment is missing in action ,” and “ Static ROI metrics, meet dynamic marketing situation.”

Enterprise Management 104

Enterprise Management Work Management Ad Building Marketing Management 104

Hubspot

JANUARY 11, 2023

Here, I spoke with Bryan Kelley , Marketing Director for Uber for Business , to uncover how small business owners and sales reps can leverage vouchers from Uber for Business to increase event participation. We see strong usage from both sales and marketing professionals, as well as HR professionals and team members.

Planning 81

Planning Business Validation Paid Search Agency 81

NetLine

AUGUST 20, 2021

Meeting the needs of this transformation requires a modern hybrid cloud solution that unifies infrastructure and frees data to move where it needs to be, allowing a data-centric business to adapt and change direction quickly in the name of gaining a competitive advantage.

Work Management 52

Work Management Marketing Management Top of Funnel Trends 52

NetLine

AUGUST 20, 2021

Meeting the needs of this transformation requires a modern hybrid cloud solution that unifies infrastructure and frees data to move where it needs to be, allowing a data-centric business to adapt and change direction quickly in the name of gaining a competitive advantage.

Work Management 52

Work Management Marketing Management Top of Funnel Intent Data 52

Atomic Reach

FEBRUARY 9, 2023

The Opaque Nature of Influencer Marketing The influencer marketing industry was worth an estimated $16.4 Billion in 2022, according to an annual benchmarking report by Influencer Marketing Hub. Influencer marketing is now a non-negotiable for most companies. But you know that already.

Marketing AI 59

Marketing AI Advertising Agencies Paid Search Agency API 59

Golden Spiral

FEBRUARY 8, 2017

It’s a revered concept in the tech industry these days, but the obsession with “disrupting the industry” can be a detrimental distraction. When disruption is the goal, it takes attention away from the real market need and focuses it on the incumbent. By its very definition, disruption starts from a negative point-of-view.

Case Study 97

Case Study Case Studies Vendors Buying Cycle 97

Porch Group Media

AUGUST 31, 2021

(Updated for 2021) How Do Your Email Marketing Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. Sign up for our marketing tips and resources: Thank you!

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Navigate the Channel

JANUARY 11, 2024

Let’s look at specifics… Google Business Profile , previously known as  Google My Business  (GMB), is the starting point for any online review marketing strategy. Industry-specific websites Depending on your industry, specialized review websites exist that cater to your niche. Are industry-specific review platforms essential?

Work Management 65

Work Management Marketing Management Business Customer Satisfaction 65

NetLine

JUNE 21, 2022

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. This is an aggregate number across a wide selection of industries. Requests by Industry Over a 6-Month Period.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Hubspot

APRIL 25, 2023

Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. Management advice covers operations, strategy, finance, marketing, and governance. A career in management consulting is glamorous.

Consulting 59

Consulting Work Management Ad Building Marketing Management 59

Strategic-IC

JULY 1, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. We've got to set new expectations as marketers, we've got new goals, we've all got new marching orders from the executive teams.

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Profiling 118

6sense

NOVEMBER 9, 2021

Industry segmentation – COVID-19 impacts industries differently: travel and hospitality has ground to a halt, some mainstream industries are weathering the crisis without massive decline, and industries like pharmaceuticals, security and remote working tools are experience a short-term benefit.

Advertising Agencies 48

Advertising Agencies Top of Funnel Work Management Marketing Management 48

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. He discussed strategy in the context of the travel and hospitality industry.

Ideal Customer Profiles 126

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 126

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. CF Search Marketing.

Advertising Agencies 72

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 72

Launch Marketing

JULY 22, 2020

Unfortunately, numerous businesses continue to be impacted by COVID-19 – restaurants, travel and hospitality, theaters, department stores, as well as many other brick and mortars heavily reliant on foot traffic to meet their gross margin pressures. Where in our marketing could we incorporate quick quotes?

B2B Marketing 62

B2B Marketing Planning Allocation B2B 62

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

The ABM Agency

SEPTEMBER 15, 2020

SXSW, CinemaCon, B2BNext , TED 2020, and B2B Marketing Ignite USA. However, many B2B companies are meeting these challenges with innovation: by hosting virtual marketing events. And any experienced account-based marketer or demand generation extraordinaire will champion this channel as a fruitful outreach strategy.

Work Management 52

Work Management B2B Marketing Peer-to-peer Planning 52

LeadSquared

JULY 21, 2017

The LeadSquared team is happy to share that CompareCamp, an independent review platform for software and business apps, has distinguished LeadSquared solution with “Great User Experience” and “Rising Star” awards for 2017! About LeadSquared: LeadSquared is a Marketing and Sales Execution Platform.

Marketing Automation Services 52

Marketing Automation Services Comparison CRM Marketing Automation 52

Sprout Social

JANUARY 3, 2017

We’ll pull out our crystal ball and talk social media marketing predictions for 2017. January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. This week we’ll talk social content creation for the travel and hospitality industry with Sprout All Star , Keri Jaehnig.

Allocation 63

Allocation Communities CRM Social Media 63

Ledger Bennett

JANUARY 26, 2020

And because of that, it’s often thought to be a consideration consigned to the hospitality industry which includes hotels and resorts, which is true to an extent. The necessary conditions for revenue management include: • A certain level of predictability within your industry or business. • The basics behind revenue management.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Vidyard

JULY 5, 2017

How does market disruption occur? What allowed these brands to blossom into household names and disrupt their markets even when they weren’t first? What allowed these brands to blossom into household names and disrupt their markets even when they weren’t first? Suggest a solution. It carries an inherent bias.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. Today, mover marketing uses rich consumer insights that enable marketers to go far beyond simple direct mail campaigns and contribute substantially to comprehensive customer acquisition and retention programs.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Valasys

FEBRUARY 28, 2019

The global leader in intelligent customer engagement, Swrve, announced on February 7 th 2019 that they will be integrating with Oracle Eloqua – a part of the Oracle Marketing Cloud – so as to even out the playing field for mobile marketers and to provide best-in-class mobile marketing communications which will expand Eloqua’s core functionality.

Eloqua 56

Eloqua Marketing Automation Services Marketing Management Gartner 56

B2B Marketing Directions

NOVEMBER 22, 2020

The 2021 B2B Buying Disconnect report provides a wealth of valuable insights regarding the sale and purchase of business technology solutions. The seller survey explored how technology vendors seek to engage potential buyers and how they rate the effectiveness of their marketing and sales tactics.

Work Management 64

Work Management Marketing Management Buy Research 64

SpotMe Blog

SEPTEMBER 8, 2023

Then, as soon as a drug is licensed pharmaceutical advisory boards help to devise post-marketing clinical trials, review medical education programs, and provide expert suggestions for life-cycle management. As part of their day-to-day working lives, they often run busy outpatient clinics or are heads of hospital departments.

Effectiveness 52

Effectiveness Enterprise Management Work Management Marketing Management 52

Webbiquity

SEPTEMBER 26, 2023

Obviously, the pandemic had a huge impact on the live events industry. Interestingly, their offerings are more complementary than competitive, addressing different needs and market segments. EDITOR’S NOTES: A version of this post was originally published on The Minneapolis Egotist. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Contently

NOVEMBER 23, 2016

At this moment, 11 unread marketing emails are collecting dust in my personal inbox. For brands, consumer apathy toward marketing emails has become a big challenge without a clear solution. The industries highlighted in green represent areas that had disproportionately lower click-to-open rates. It’s working.)

Open Rate 60

Open Rate Click Rate Barriers Training 60

Champion Communications

OCTOBER 12, 2021

Mike Gibbons, CIO Aggregate Industries. Mike noted that big players can struggle to sell to him because they are often more generalist, whereas specialist suppliers that understand the nuances of his industry have an advantage. The digitisation of the supply chain requires a very specific understanding of the dynamics of the market.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Choozle

FEBRUARY 16, 2021

For B2B marketers looking to reach decision-makers at companies, this year has offered up some changes to targeting strategies and best practices. Q: From your perspective, what is the benefit of having an in-house digital advertising solution at CallTrackingMetrics? Better landing pages lead to higher conversion rates.

Paid Content 52

Paid Content Advertising Agencies Tactics Advertisements 52

Porch Group Media

DECEMBER 4, 2019

Over two-thirds (67%) of enterprise marketers said that the primary objective of their personalization strategy was to provide a better customer experience. In addition, 41% of marketers said the primary objective was to increase conversion rates and 38% said it was to drive visitor engagement. Third Party and Purchase Intent Data.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

ClearVoice

MAY 1, 2020

marketing Click To Tweet. An elevator pitch is like any other pitch: a form of words used when trying to persuade someone to buy or accept something, according to Steve Grant , the vice president of operations for Energy Solutions Direct. Analyze the competition and industry. Step 2: Look at your industry and competitors.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Ranking Network Marketing 106