Marketing Insider Group

JANUARY 2, 2024

SEO is the cornerstone of online success, but it’s not a one-size-fits-all solution. Unlike B2C content, which might focus on emotional triggers or lifestyle appeal, B2B content leans heavily on providing valuable information, industry insights, and solutions tailored to the specific challenges faced by businesses.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Vision Edge Marketing

FEBRUARY 21, 2023

This is Laura Patterson and in this episode, we will leverage learnings from the movie industry to help ensure that your organization’s products and services (solutions) succeed and enable you to grow, or in the vernacular of the movie industry achieve blockbuster status. The same applies to every industry.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. In short, these videos simplify complex ideas and translate industry jargon into plain, straightforward language.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

JULY 31, 2023

Video Source: Dan Martell Vertical SaaS When we talk about Vertical SaaS, we’re talking about software that’s designed for a specific industry or market. But for businesses in specific industries, the benefits often outweigh the drawbacks. Looking to learn more about SaaS? Watch the video below.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Biznology

JANUARY 22, 2018

(If the solution IP was known, this problem would be solved.). Here’s an accelerated process to find and list new business, revenue, and IP opportunities: Focus: Choose your industry, the field where you are in business, or what you’re passionate about and want to improve. The revenue from an affordable solution is likely to be high.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Marketing Insider Group

APRIL 15, 2024

By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. So, what’s driving this shift? But don’t just take our word for it.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Vision Edge Marketing

APRIL 16, 2024

is a leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. By analyzing data from connected equipment, Caterpillar can anticipate maintenance requirements, optimize equipment utilization, and offer customized solutions to its customers.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Endorsements from industry influencers like well-known founders and executives can exponentially increase brand reach. Their case studies are searchable by industry and business size.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Work Management 112

Marketing Insider Group

DECEMBER 18, 2023

industry, job title, seniority, edu, geo, groups, etc.) For the self-service solution, there is no minimum cost, but rather a cost per impression. For full-service, however, the minimum spend is $20,000, which may eliminate this solution for smaller budgets. Why Sponsored Updates? Multiple targeting options (e.g. Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Martech

APRIL 19, 2024

To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” What are the top loyalty trends in industries such as retail, fuel, travel, and others? What are the top loyalty trends in industries such as retail, fuel, travel, and others? look for in a brand?

Loyalty 91

Loyalty Webinar Metrics Trends Consulting 91

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Have you outgrown your current solution? No matter what is happening in the larger industry you operate in, your company might be going gangbusters. However, your vendor could begin tailoring their solutions to a smaller market.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Vendors 89

Martech

APRIL 16, 2024

digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. RMNs are an attractive way for advertisers to reach customers because of the quantity of first-party data retailers have and the tech solutions available to leverage the data in a privacy-compliant way. Why we care.

Advertisements 104

Advertisements Advertising Paid Search Agency Privacy 104

Convince & Convert

MARCH 14, 2024

Solutions-Oriented – Consultants are advisors and partners who have a specific task they are hired for and can come in and achieve that objective for a particular time-period and provide a plan that will solve the solution and give guidance on long-term success in the form of playbooks for example.

Paid Search Agency 145

Paid Search Agency Advertising Agencies Consulting Ad Agencies 145

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. We’re excited because this is forcing the industry to adopt practical measurement strategies based around first-party data.” It has worked with the U.K.

Privacy 107

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 107

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! We will dive into industry-specific features and elements that can elevate your website’s effectiveness and help you stand out from the competition. Industry-specific features and elements can enhance your website’s effectiveness.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Heinz Marketing

MARCH 28, 2024

What I hadn’t realized is that there seems to be a shift in the marketing automation tech space where many more niche and specialized solutions are viable options for companies to consider. Are these niche solutions on the rise and contributing to the obsolescence of the MAP behemoths of days past?

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Manufacturers often focus on technical features instead of how their solutions solve their customers’ real-world problems. See Content Preferences of Engineers and Industrial Buyers ).

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Martech

JANUARY 17, 2024

Something around 53% of marketers said they weren’t ready, and another 57% said they’re not fully aware of what the solutions are yet. I think that speaks to the convoluted nature of all the solutions that are available to try to piece together something that can replace that efficacy.”

Advertising Agencies 135

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 135

Digilant

DECEMBER 19, 2023

With third-party cookie deprecation on the horizon (set to take place in late 2024), Brent discussed the proactive measures the industry is taking to prepare for the shift, shedding light on what advertisers may see in terms of measurement, consumer trends, audience targeting, and more. Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Optinmonster

APRIL 12, 2024

Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. Since case studies are built on the premise of researched conclusions, your decision to publish these documents helps position your brand as an authoritative figure in your industry.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. But those days are over.

Work Management 105

Work Management Marketing Management Product Differentiation 105

Martech

FEBRUARY 7, 2024

The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. IAB Tech Lab identified a number of problems advertisers and media companies may face using the proffered solution. Industry reactions.

Privacy 112

Privacy Google Advertising Agencies Paid Search Agency 112

FMG Suite

FEBRUARY 21, 2024

Feb 21, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, has been recognized as a Practice Management Solutions Provider of the Year by Wealth Solutions Report’s (WSR) Wealth Exemplar Awards. SAN DIEGO, Calif.,

Marketing Management 59

Marketing Management Marketing Automation Services Practices Customer Satisfaction 59

Lead Forensics

APRIL 18, 2024

They’re in the right industry, with the right job title, the appropriate budget and a problem you can definitely fix. Because of this, some organizations have a very clear cut buyer persona they find simple to create, and others have multiple personas, often industry-specific, as they cater to a large audience. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

They’re in the right industry, with the right job title, the appropriate budget and a problem you can definitely fix. Because of this, some organizations have a very clear cut buyer persona they find simple to create, and others have multiple personas, often industry-specific, as they cater to a large audience. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Martech

JANUARY 26, 2024

You won’t move further than the first call if you approach the wrong industry or company. Here are two examples of such cases: A small startup that offers a CRM solution says they want to go for a Fortune 500 company. Irrelevant titles and industries For example, if you are selling computers and targeting the financial department.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

Content Standard

MARCH 12, 2024

Narrow your focus to your brand’s specialized solution areas, then explore each area through the wide-ranging ways it impacts your audience. IBM, a pioneer in technology and computing solutions, channels its industry knowledge into targeted publications like Security Intelligence, surpassing competitors covering the field more broadly.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

FEBRUARY 28, 2024

TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Integrating its data clean room solution with TruAudience’s very extensive identity-centric dataset looks like signaling a trend.

Paid Search Agency 105

Paid Search Agency Advertisements Advertising Trends 105

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

PR 62

PR Public Relations Digital Transformation Ethics 62

Salesforce Marketing Cloud

DECEMBER 6, 2023

Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions. Pre-built CRM solutions allow the banker or service agent to view their customer’s portfolio holistically and provide personalized advice and guidance to their customers versus a generic CRM lacking rich data.

Work Management 102

Work Management Marketing Management CRM Service 102

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98