Remove industries government-contracting
article thumbnail

New Research: How Buyer Expectations Have Changed in the Government Contracting Industry

Hinge Marketing

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past. But there is an upside.

Research 112
article thumbnail

Antitrust trial over Google search set to open

Martech

The federal government alleges Google is harming consumers by stifling innovation in online search tools and limiting choice. This, the government alleges, allowed Google to become the dominant search engine over its rivals and stifle competition. Dig deeper: Feds finally file anti-monopoly suit over Google’s adtech The charges.

Google 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

High Growth Study 2022 – Marketing Best Practices for Government Contracting Firms

Hinge Marketing

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace.

article thumbnail

How 38% of Government Contracting Firms Grew More than 20% in 2020

Hinge Marketing

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In the GovCon industry breakout report, 85 government contractors with a combined revenue of over $90 billion and more than 150 thousand employees are analyzed. What are they doing differently?

article thumbnail

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract.

article thumbnail

The Buyer’s Journey Is Changing – How Can Government Contractors Adapt?

Hinge Marketing

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Focused on Government Contracting. Why This Study Is Needed.

article thumbnail

How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Moreover, contracts are crucial in defining the scope of work, deliverables, timelines and legal rights, including intellectual property rights and usage permissions.