33Across

JUNE 14, 2022

33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. The post 33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers appeared first on 33Across.

Design 62

Design Companies 62

33Across

JUNE 14, 2022

33Across, a publisher technology platform designed for the open web, today announced the proven results of its Lexicon identity solution on its first anniversary. Since its debut one year ago Lexicon has helped half of the Comscore 50 Publishers dramatically increase their unaddressable revenue.

Design 62

Design Companies 62

33Across

JUNE 1, 2021

33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers.

Press 48

Press 48

33Across

JUNE 1, 2021

33Across, announced the launch of Lexicon™, an identity solution created specifically to help publishers.

Press 48

Press 48

Martech

APRIL 17, 2024

The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s identity graph is based on data from more than 98% of U.S. Dig deeper: TransUnion unveils enhanced identity graph for marketers Benefits of GrowthLoop’s Enhanced Match Rate.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 101

33Across

JULY 7, 2022

33Across CEO, Eric Wheeler, virtually sat down with Hélène Parker on the Programmatic Digest Podcast. They discussed the important role 33Across plays in the programmatic.

Media 62

Media 62

Martech

FEBRUARY 28, 2024

TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. TruAudience offers identity resolution, audience building, and targeting based in part on capabilities acquired in the 2021 purchase of Neustar.

Paid Search Agency 110

Paid Search Agency Advertisements Advertising Trends 110

Martech

MARCH 11, 2024

Find your marketing sweet spot within the identity funnel Conduct a comprehensive assessment of your marketing initiatives to pinpoint where identity plays a pivotal role. Investing time with data analysts, whether in-house or outsourced, is invaluable for delineating the components of your marketing that depend on identity data.

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

Martech

JANUARY 4, 2024

TransUnion today announced the launch of a new and improved identity graph to deliver better identity resolution and demographic enrichment. TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The identity graph supports the full range of these solutions.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Demographics Customer Surveys 110

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Not this: We will provide comprehensive solutions that can help cut costs and improve efficiency.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Martech

JANUARY 17, 2024

Something around 53% of marketers said they weren’t ready, and another 57% said they’re not fully aware of what the solutions are yet. I think that speaks to the convoluted nature of all the solutions that are available to try to piece together something that can replace that efficacy.”

Advertising Agencies 137

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 137

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Work Management 121

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. But those days are over.

Work Management 112

Work Management Marketing Management Product Differentiation 112

Martech

OCTOBER 27, 2023

” Despite what Grote called “the accelerated loss of identity signals,” he didn’t foresee new kinds of impact on marketers. ” It will also be disruptive for some of the solutions that present alternatives to cookie-based identity resolution. “This is rolling out to Chrome. ” Why we care.

Account Based Marketing 120

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 120

Martech

APRIL 9, 2024

We have a solution that doesn’t rely on cookies,” said Michelle Jacobs, ChannelMix’s President and co-founder, “so it doesn’t really matter to us what Google ends up doing.” In other words, regardless of identity, consumers scrolling through camping websites might like to see ads for tents.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Liveintent

MAY 19, 2023

While changes are challenging in the ecosystem, LiveIntent is proud that the solution we’ve developed through years of research, testing and implementation is ready now to support Publishers and Brands in taking charge of their own future. Our solution works with everyone’s proprietary approach.

Google 62

Google Work Management Marketing Management Business 62

Liveintent

JULY 14, 2021

We examined what these marketing and publishing professionals have learned during the pandemic, its impact on their business, and how they’ll leverage the email address in the face of continued uncertainty as it pertains to identity resolution. Identity Resolution in a post third-party cookie world. Not important: 1.0%.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Liveintent

NOVEMBER 2, 2021

” Here’s what they’re doing about it — and how email will be a big part of the addressability and identity solution going forward. ” Email’s role as an identity solution. In fact, in April 2021, AdExchanger noted 80 different companies taking a stab at new identity products.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

Liveintent

DECEMBER 13, 2022

Since Google first announced it would deprecate third-party cookies in Chrome back in January 2020, the industry has been busy finding new ways to solve for identity, addressability, and attribution in preparation for a cookieless world. Identity graphs will play a key role in data unification. 3 – Test identity solutions.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

Liveintent

DECEMBER 1, 2020

Unfortunately, building an identity framework is not turnkey; it requires collaboration across silos, including advertising, marketing, engineering, and product. Publishers and marketers must have difficult strategic conversations about using available assets to create a tool for resolving audience identity before it’s too late.

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Dig deeper: What is identity resolution and how are platforms adapting to privacy changes?

Mobile Advertising 112

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 112

Liveintent

JUNE 6, 2023

An identity graph helps advertisers create a unified view of their customers and prospects by linking numerous identifiers to known and unknown profiles while maintaining privacy compliance. An identity graph also enables capturing customer behavior and preferences across devices and marketing channels. Let’s take a closer look.

Ideal Customer Profiles 62

Ideal Customer Profiles Enterprise Management Ad Building Privacy Policies 62

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity resolution, audience building and targeting capabilities of TransUnion and Neustar, which TransUnion acquired in 2021. Data and identity. Why we care.

Marketing Management 98

Marketing Management Advertising Agencies Psychographics Paid Search Agency 98

Liveintent

DECEMBER 21, 2022

With solutions like LiveIntent’s, publishers can transform their email newsletters into a revenue channel that also helps publishers grow and activate their first-party data. Identity graphs will play a key role in data unification. Crucial to this endeavor, however, is the identity graph. 3 – Test identity solutions.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Liveintent

NOVEMBER 29, 2022

C ustomers can enjoy accurate and enriched CRM data via up-to-date, deterministically matched unified profiles to perform marketing in the Identity-driven Era. Integrated directly with Salesforce, Identity Enrichment by LiveIntent is currently available on AppExchange. Comments on the News. ” About Salesforce AppExchange.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

Martech

JULY 28, 2022

Reaction was quick to come, especially from the identity resolution and data platforms in the adtech and martech spaces. Forget identities. Kelly Anderson, SVP and head of data privacy and compliance at adtech company Emodo is calling for a scorched earth approach when it comes to identity-based targeting.

Allocation 114

Allocation Privacy Advertising Agencies Paid Search Agency 114

Martech

NOVEMBER 29, 2022

LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. Dig deeper: What is identity resolution? Multiple identifiers.

Digital Transformation 107

Digital Transformation Mobile Advertising Demographics CRM 107

Martech

OCTOBER 4, 2022

Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. CTV is a proving ground for new approaches to identity with ID solutions such as Unified ID 2.0, The company is the first CTV partner for Unified ID 2.0, Additionally, spend growth rate is 112.8%

Cost per Acquisition 119

Cost per Acquisition Paid Search Agency Ads ROAS 119

Martech

AUGUST 17, 2022

TruAudience solutions. The key value TransUnion brings to this collaboration is its suite of TruAudience solutions. The primary solution creates privacy-conscious “three-dimensional” identities by connecting people, devices and households. Read next: What is identity resolution? A global media agency.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Lead Ranking Ad Agencies 110

Martech

JULY 7, 2022

For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.

Lead Ranking 113

Lead Ranking Marketing Attribution Mobile Advertising Marketing Mix 113

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. IAB, 4As) should be leading the development of alternative solutions to third-party cookies and Ad IDs. Alternative Identity solutions.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Launch Marketing

MARCH 13, 2024

Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. Company Messaging Showcases Your Brand At the highest level, company messaging gets to the heart of what customers need and how your company’s product, service or solution meets those needs.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

SEPTEMBER 13, 2021

TransUnion has agreed to acquire identity resolution company Neustar for $3.1 Neustar’s OneID resolution platform will expand the capabilities of TransUnion’s identity solutions, especially in the adtech space. TransUnion acquired Tru Optik, Signal Digital and TruSignal in 2019 and 2020. martech landscape.”. Why we care.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Acquisitions Vendors 115

Martech

JULY 26, 2023

Amazon Web Services announced that AWS Entity Resolution, an identity resolution service, is open to general availability for organizations of all sizes. Partner integrations are also in the works with identity companies LiveRamp and TransUnion, as well as open-source identity solution Unified ID 2.0. Why we care.

De-duplication 93

De-duplication Work Management Marketing Management Amazon 93

Optinmonster

DECEMBER 19, 2023

Most eCommerce challenges have solutions that you can apply to overcome them. In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. Without identity theft protection , criminals can break through your website’s weak security. The good news? How are they generating leads ?

eCommerce 86

eCommerce Marketing Management Business Budget Programs 86

Liveintent

JUNE 1, 2021

We’re pleased to welcome Charlie Buckley to the LiveIntent team as Vice president of product management Identity. Charlie’s hire comes at a pivotal time as LiveIntent continues innovating solutions that enable monetization and advertising with email at the core. “As

Marketing Management 62

Marketing Management Privacy Advertisements Advertising 62

Martech

AUGUST 23, 2022

MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0 , the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. joins LiveRamp, Lotame, ID5, LiveIntent and other identity frameworks available to MediaMath users.

Privacy 98

Privacy Advertisements Advertising Tools 98