SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” What Makes SaaS Unique? In fact, there isn’t another type of marketing that’s similar.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. You must also focus on internal linking and your page URLs. Instead, do what HubSpot has dubbed “ historical optimization.” Bulleted List.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

SmartBug Media

DECEMBER 8, 2020

For instance, I quite frequently see companies structure their blog URL in the format of blog.mybusiness.com. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. Out-of-the-Box Features. Post Editing.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. I Googled it and took the top ranking URL and put it into Ahrefs. Mailchimp competitors”. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. That way you can easily see who is driving the most traffic. HubSpot has an excellent guide on how to measure share of voice —well worth the read. Create unique landing pages for each influencer.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? By the end of this tutorial, you will know exactly how to create a HubSpot popup that will increase your email list. What is a Hubspot Popup? A HubSpot popup is an email optin form that’s displayed on top of your content. Redirect traffic.

Hubspot 75

Hubspot Display Rules Template 75

Hubspot

JUNE 23, 2020

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Not all virtual events look the same and your audience likely wants more details on what they will get," says Juliana Nicholson, the program manager of HubSpot User Groups. Here are their five go-to tips. Set expectations!

Promotion 101

Promotion Hubspot Co-Registration Planning 101

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Lake One

JULY 9, 2020

Your site traffic is growing. If you’re a HubSpot user, it’s HubSpot lead flows to the rescue. What is a Hubspot Lead Flow. A HubSpot lead flow is a special kind of conversion unit that you set up in HubSpot. So what’s the difference between a HubSpot form and a lead flow? HubSpot Lead Flow Example.

Hubspot 52

Hubspot Sales Qualified Leads Lead Scoring Lead Ranking 52

Parse.ly

AUGUST 3, 2023

To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing. From Apple: “Some websites add extra information to their URLs in order to track users across other websites.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

The Point

JANUARY 21, 2020

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. Then, it declined.

Traffic 76

Traffic Features Google SERP 76

Envy

NOVEMBER 8, 2021

They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. The topic cluster tool on HubSpot. There’s a great tool from HubSpot which helps you map your content plan, check that all your cluster posts line up with each other, and helps you track performance so you can fine-tune it.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

SmartBug Media

DECEMBER 19, 2022

Are you seeking to drive more, less relevant traffic to your site? Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link]. And remember to ensure you’re using canonical URLs where appropriate.).

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

JULY 30, 2021

Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? This can include video views, button clicks, form completions, or even viewing a certain URL on your website. Utilize Tracking URLs in Your Marketing Campaigns. So what is a tracking URL?

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

ClearVoice

MARCH 26, 2024

It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Track website traffic, lead generation, social engagement, and email marketing.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. Without a content marketing strategy , it’s impossible to follow the tenets of the discipline and expect to drive traffic and convert leads. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SmartBug Media

DECEMBER 13, 2021

Although most of us feel comfortable reporting and understanding referral sources for our campaigns, we’re often not able to go as deep as we like in understanding what exactly is driving traffic to our site. UTM tags help inform analytics tools like Google Analytics on how to categorize incoming traffic data. Google’s URL Builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

SmartBug Media

AUGUST 31, 2020

When your business can develop and maintain a presence on key review sites that are ideal for your specific industry, you can gain a real competitive advantage and use it as a sales and marketing tool to effectively drive qualified traffic and leads. Use Tracking URLs to Effectively Measure Review Site Profile Optimization Success.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.”

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Anyword

JANUARY 21, 2022

The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales). HubSpot is a marketing software suite with tons of tools to help you better plan and execute your content marketing strategy.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Webbiquity

APRIL 3, 2018

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text. Search rankings matter.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Sprout Social

JULY 25, 2023

Specifically, it helps you in three crucial ways: Build an effective top-funnel and mid-funnel social strategy Top-of-funnel social media efforts aim at attracting new visitors and measuring audience behaviour such as web traffic, impressions and average time on site. It’s critical to track how well your brand awareness campaigns are running.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. URL (matches the title, no underscores present). Meta description.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Moz

OCTOBER 15, 2020

URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool. The new URL Inspection tool allows you to submit a URL and tell Google to crawl it. That just simply means Google has a list of URLs to crawl. You can do this in your browser URL. Generate traffic to the URL.

SEO 64

SEO API Tips Best Practices 64

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

B2B Marketing Insights - WE

MARCH 16, 2022

It allows you to research keywords and see how much traffic they are getting. These content connections or content hubs are a great way to drive website traffic for your primary keywords to several pages on your site. By using heading tags correctly, you can improve your website’s SEO and increase organic traffic. source ).

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

JULY 30, 2020

You'll just have different things to look for — So instead of traffic being the number one priority, now it might be the number of shares or comments. For this design, I decided to use Wix , but you can use any software with webpage tools, like HubSpot or Mailchimp. Give the page its own URL. Image Source. Image Source.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Sprout Social

NOVEMBER 11, 2021

Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. You immediately see an uptick of engagement and traffic on your website, but customers seem to have a hard time navigating to this specific product. Website & URL tracking. Q: How do you measure referral traffic from social media?

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Optinmonster

JANUARY 13, 2020

What to do with all the new traffic your content brings in. And there’s nothing that will kill your traffic, sales, and leads faster than long lapses in content posting whether it’s blogs, social media, videos, or any type of content you’ve trained your audience to expect. Things good editorial calendars have in common.

Conversion 98

Conversion Youtube Hubspot Planning 98

Optinmonster

AUGUST 24, 2023

OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. HubSpot Email Marketing Tools HubSpot offers some of the best email marketing tools for free. HubSpot has an excellent email campaign builder that can help you boost your open and click-through rates.

Email Marketing 58

Email Marketing Marketing Management Tools Conversion 58