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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Then there are a couple hundred category and vertical market leaders in the torso. Are these people nuts?

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Not so long ago, many startups found it easy to attract significant venture capital investment. However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment.

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How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

Influencer pods are made up of -- you guessed it -- influencers in a particular vertical. Check it out in action: The Results: Our pod has started to generate 10-20 additional comments per Instagram post from relevant influencers within HubSpot's vertical. Instagram Comment Contests. Tl;dr: Social Media PR.

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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem. Now, this is a hard mission.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

“The main value of [this] model is that it forces you to look closely at how you would perform in each market, one at a time, at the micro level,” Nataly Kelly, vice president of localization at HubSpot , wrote in the article. That said, more than 35,000 companies this year still expanded their markets through this avenue.

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How to build your growth (marketing) strategy

MKT1

42 Agency - Demand Gen & RevOps 42 Agency is a trusted growth partner for B2B SaaS companies—including startups in the MKT1 Capital portfolio. Our agency helps startups with Demand Generation & RevOps to hit aggressive pipeline targets. Sales-led startups typically do this in conjunction with some inbound.

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers. Seamless Integration : Works smoothly with platforms like HubSpot for easy campaign management. With a database of over 30 million verified contacts globally, Clearbit offers extensive reach and precise targeting.