Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Having a good number reviews, preferably positive ones, will boost your visibility and also enhance your reputation. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

EveryoneSocial

FEBRUARY 26, 2019

Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. That is target both long-tail and short-tail keywords that will have the best impact. This is where a close relationship with sales should develop in order to best dive into some content needs. Techclient ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Need a second opinion on a headline?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Keyword.io 4) KeywordSpy.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. Notice how easy it is for Google to not realize it is repeating a numbered list—so be sure to properly outline your steps with ordered or unordered list tags. 3 Table featured snippets.

CTR 50

CTR Features Organization SERP 50

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

JANUARY 26, 2017

In fact, did you know that the first position in Google gets 33% of search traffic ? Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. In order to stay in the mix, a website must be designed to make its material friendly for mobile users. Long-Tail Keywords Dominate Searches.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

JULY 1, 2013

Social media, especially Twitter, requires a lot of effort in order to extract business value. We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Have a full understanding of who appears below you and on subsequent pages, as well.

SEO 28

SEO SERP Buyer Personas Allocation 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

DECEMBER 13, 2012

A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. The higher your quality score, the less you have to pay for each bid for the same position on Google! Still not convinced?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

SEPTEMBER 24, 2010

Once again, the importance of ranking in the top three positions is increasing. Should I optimize for short tail or long tail keywords? There is no clear-cut answer as to whether you should optimize for short tail or long tail keywords. Connect with HubSpot :

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

SEPTEMBER 30, 2010

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band” Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Essentially, this tool helps you see your website as Google sees it by giving you insights into pages that have been indexed, links that are pointing to your site, popular keywords, rank positions, click through rates, etc.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

FEBRUARY 1, 2011

How are they positioned? They've surveyed the scene - gotten a lay of the land - and assembled themselves in a strategic order. Use this model and define a strategic order for how you publish your content online. Connect with HubSpot : How many pigs are there? Any boxes of TNT, or other fulcrums you should try to hit?

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

JUNE 16, 2011

To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Adding merchant reviews is a surefire way to improve visibility on Google Shopping in the long term. Connect with HubSpot : Add Trusted Merchant Reviews.

Optimization 28

Optimization Google CPC Cost Per Click 28

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. 3) Create an editorial calendar for your blogs.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Webbiquity

OCTOBER 6, 2020

What website elements need to be evaluated in order to determine “site quality” for link building? This gets your name out there, creates positive associations with your brand, and gets backlinks. Focus on long-tail searches. Build your site on a solid, established, professional platform like WordPress or HubSpot.

SEO 207

SEO Webcast Budget Programs High Quality Lead 207

Hubspot

OCTOBER 15, 2018

Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. The traditional view of “keywords” in search has changed.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

chiefmartech

MAY 10, 2017

You can download higher-resolution versions of this graphic, which you’ll need to zoom into in order to read it: Marketing Technology Landscape Supergraphic (2017) — 4.6MB slide. Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc., Marketing Technology Landscape Supergraphic (2017) — 37.7MB hi-res JPEG.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Single Grain

JUNE 26, 2020

In writing, a bucket brigade is a series of words that bridges one idea to the next in order to keep the flow. The biggest advantage of a proper A/B testing process is that marketers can understand how even the tiniest changes can have a positive impact, such as: Moving the “buy” button from right to left. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JUNE 18, 2019

Merely creating and publishing your website isn't enough — you must optimize it for Google and other search engines in order to rank and attract new traffic. Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Add engaging and relevant visual content.

Top of Funnel 101

Top of Funnel SEO Lead Ranking Lead Scoring 101

Single Grain

MAY 22, 2023

Some common tasks that can be turned over to AI are: Data entry – such as entering customer information, product orders, and financial data. HR , to analyze resumes and job applications with NLP and ML in order to identify the most qualified candidates for open positions.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. The cost per click often heavily relates to the positioning of an ad. HubSpot is one of our favorites and is a highly useful tool for tracking leads.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Optinmonster

MARCH 19, 2024

Sentiment: Identify what sentiment your title triggers, such as positive, negative, or neutral. It organizes them in 3 easy ways: Alphabet: Get all keywords related to the seed keyword in alphabetical order. Questions: In this section, you’ll find long-tail keywords in question format. And, of course, it’s free.

Lead Ranking 88

Lead Ranking Resources Lead Scoring Tools 88

Moz

MAY 6, 2019

I’m not saying you can’t write about your business when it makes sense, but in order to attract someone to your blog, you need to answer the questions and problems that they’re searching for answers to. Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

The Lead Agency

MARCH 27, 2018

In order for your marketing to succeed, B2B marketers must present their brands in both online and offline environments using mixed and different forms of business-to-business marketing. A solid marketing strategy will not only address those needs, but also your position in the marketplace. 5: B2B Email marketing strategy.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Brand guidelines. Distill each page.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

NOVEMBER 29, 2016

An increased number of long-tail keyword variations that are regularly searched within a topic. Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search. Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created.

Validation 28

Validation Process Long Tail Marketing Lead Ranking 28