Optinmonster

MAY 2, 2024

In this post, I’m going to show you how to drive website traffic to Facebook Messenger using ‘m.me’ link so you can engage with your site visitors instantly. If you run an eCommerce business, you can leverage Facebook Messenger ads for a variety of things, such as: Set up drip campaigns to improve your sales.

Facebook 86

Facebook Paid Search Agency Business Click Rate 86

SendX

MARCH 18, 2021

Before you can conduct an email marketing campaign , you need to have an email marketing database. Run Organic Outreach Campaigns You might already have the email addresses of your friends and family. Here are other tips you should consider when running an email campaign: Always include a nice hook in your email.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns. Lead generation is more than just getting people to visit your site.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Webbiquity

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Clickable links – to drive website traffic with ease (for accounts with 10k+ followers). HubSpot: Lay a Bet on Instagram Video Marketing. Appsee: Run Instagram Ad Campaigns.

Paid Search Agency 302

Paid Search Agency B2B Marketing Examples Enterprise Management 302

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Unbounce

MARCH 10, 2022

AdEspresso is an ad management and automation tool that can help PPC agencies manage multiple client accounts across channels, including Facebook, Instagram, and Google Ads. Once your client accounts are ready, you can set up your ad campaigns across channels inside the platform and make edits as needed.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. Establishing the Campaign.

Acquisitions 98

Acquisitions Hubspot Lead Scoring Lead Ranking 98

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 78

Demographics Linkedin Marketing Websites Domain 78

Lake One

OCTOBER 26, 2023

In our hypothetical case, Lake Software runs inbound with a diverse mix of content around employee wellness topics. They use LinkedIn Sponsored content to broadly target their ICP and are also using Google PPC to capture search traffic. Kind of like fishing with a net.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Optinmonster

DECEMBER 28, 2023

Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” But you can use opt-in campaigns to grow both, your social media followers and email subscribers. OptinMonster is the best lead generation software that can help you monetize your website traffic. Did you know?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. It helps improve your website’s visibility on search engines, thereby increasing traffic and potential leads.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. Content creation: $5,250 per month.

Paid Content 121

Paid Content Social Media Work Management Marketing Management 121

Hubspot

FEBRUARY 27, 2019

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. As marketers, we often miss out on the opportunity to convert our website traffic into leads. 5) Segment lists to nurture leads through email campaigns. Salient Features: 1) Send traffic to a landing page.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Read on to learn why paid social ads should be part of your comprehensive social media strategy — especially if you find the sweet spot of the ideal audience, channel, type of ad, and offer. 3 major reasons to use paid social ads.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. Graphic: HubSpot. Set your goals further up the funnel until you get to website traffic. Campaign roadmap. Marketing Qualified Lead ? Opportunity ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Zoominfo

OCTOBER 31, 2018

In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). According to a recent study, 80% of B2B marketers already employing influencer marketing, report that influencers have had the greatest impact on improving content marketing campaigns ( source ). PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

ClearVoice

APRIL 30, 2020

However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks? When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). HubSpot ). The average conversion rate of a Facebook ad across all industries is 9.2%; for B2B ads, it’s 10.6%.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Marketing Insider Group

FEBRUARY 23, 2021

Source: HubSpot. Your sales team can share how and why your product or service works, rather than merely running through a list of features and benefits. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ).

Case Studies 279

Case Studies Case Study Studies Top of Funnel 279

Velocity Partners

FEBRUARY 20, 2024

However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). Effectively running always-on, full-funnel campaigns.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Hubspot

MAY 21, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Web traffic was up last week, too, sitting at 23% above the benchmark. Web traffic has been really strong in the U.S., What This Means for Businesses.

Advertising Benchmark 90

Advertising Benchmark Positioning Open Rate Response Rate 90

Sprout Social

OCTOBER 25, 2022

Building a memorable brand takes some big swings but you have to walk before you can run. Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Hubspot

MAY 28, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Website traffic is trending above pre-COVID levels for the 15th consecutive week (20% above benchmarks), with a 3% week-over-week decrease. Resources to Help.

Advertising Benchmark 97

Advertising Benchmark Response Rate Advertising Agencies Outreach 97

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The foundation of any great digital marketing campaign requires a solid understanding of general inbound marketing concepts, ideas, and best practices. marketing campaigns.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Sprout Social

NOVEMBER 11, 2021

Integrations should make your life easier, not take months and half of your team to get up and running. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Simplicity is key. Website & URL tracking.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Valasys

JULY 31, 2023

Imagine scrolling through your social media feed when suddenly, an ad pops up that speaks directly to your needs and interests. Intrigued, you click on the ad, explore the website, and before you know it, you’re seriously considering making a purchase. Congratulations! And fear not, we won’t leave you hanging.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Web traffic took a slight dip in the U.S., websites are still seeing a lot of traffic and are trending 19% above the benchmark. falling 4% last week.

Advertising Benchmark 89

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 89

Hubspot

MAY 14, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Newly available data on advertising spend reveals an opportunity for businesses that may have paused campaigns. Resources to Help. Free Software to Get Started.

Advertising Benchmark 78

Advertising Benchmark Trends Advertising Agencies Budget Programs 78

Martech Advisor

NOVEMBER 14, 2019

Since then, it has taken on a new dimension with businesses across the country taking this opportunity to launch special campaigns, market their products, and even selecting National Entrepreneurs Day as the anniversary for their new company. Set up Google Analytics for your website and track customer/visitor traffic.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Hubspot

MARCH 18, 2020

Identify which social platforms receive the greatest amount of traffic. Learn about what is and isn’t working in terms of social media campaigns and ads among your audience while they’re live and after they wrap up. Time frame (weekly, monthly, quarterly, yearly, campaign start to end). HubSpot Social Media Software.

Social Media 101

Social Media Analytics Media Work Management 101

PureB2B

MAY 30, 2022

We’ll look at tools such as B2B databases , to email verification tools, to tools designed to find emails from LinkedIn. You need a lead provider to supply your sales team with data to power your outbound cold campaigns or Account-Based Marketing campaigns. What is a Lead Provider? They’ll save your team hours (or days!)

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62