Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. Don’t just target keywords, be strategic. With your keyword strategy, you need to be strategic.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. We'll also explore contextual keyword targeting and how to get started with contextual ads. This makes it more likely that they will respond positively to your ad. One word -- keywords. Contextual Keyword Targeting.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Hubspot

MAY 31, 2018

Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”. Use long-tail, conversational phrases for content keywords.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Lake One

APRIL 23, 2019

Keywords are at the very core of SEO. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords. The Long and Short of It. Short Keyword: SEO. And do you know what goes hand-in-hand with SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 34% click on the website in the 1st position; 95% click on search results from the 1st page (source: Prokell SEO ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Having a good number reviews, preferably positive ones, will boost your visibility and also enhance your reputation. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Start with this beginner's guide. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". The takeaway here for marketers?

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. Google Trends can also give you a feel for what keywords are popular at any given time.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Ledger Bennett

MARCH 25, 2020

While this change has been met with a lot of criticism, there are several positive takeaways. When users search a specific keyword (or group of keywords) related to your business, your site is more likely to be one of the first they see in Google search results. What Can B2B Companies Do To Adapt?

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

NOVEMBER 24, 2017

Has the post declined in the rankings for a major keyword? Find the highest-volume keyword the post is ranking in the top five for. Go to Google Trends and enter that keyword. Has the post declined in the rankings for a major keyword? Notice any particularly high-volume keywords you dropped in rank for.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

SmartBug Media

SEPTEMBER 6, 2019

Improve automated actions and better identify a buyer’s position in your sales funnel (e.g., Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

OCTOBER 10, 2018

digital ad spending over Facebook or Google, it appears to be a long-tail victory. That could be especially true if Amazon can scale its video ad offerings, potentially positioning it as a threat to Facebook's own video ad platform and the Google-owned YouTube. Market Dominance Could Take Time. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. there are kind of a lot of keywords out there.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. It’s 41 words long and succinctly answers the question. Optimize the description box with some relevant long tail keywords. Target a keyword, but optimize for intent.

CTR 50

CTR Features Organization SERP 50

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

JANUARY 26, 2017

2) Evolve your keyword targeting strategy. In fact, did you know that the first position in Google gets 33% of search traffic ? Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google. The solution? Such tactics include guest posting and sponsored content.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Blog, blog, blog.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches. Content built around long-tail keywords is much more likely to convert. #5.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

APRIL 18, 2013

While you may never escape the vicious cycle of paying for expensive clicks on the more general and competitive keywords, you can begin to balance it out by targeting the other end of the spectrum -- the ultra-specific keywords like model numbers, part names, UPC codes, that sort of thing. Long-Tail Keyword Expansion.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. For example, “iPhone cases under $20” and “iPhone case reviews” are two popular keywords.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. You can also specify that you only want to see messages containing certain keywords, like your company name or your blog. Then check in on them every day.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Single Grain

MAY 26, 2023

In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

SEPTEMBER 24, 2010

How is Google Instant going to change my ranking for keywords and keyword phrases? This means your rankings for specific keywords immediately before and immediately after the release of Google Instant would be unaffected. Once again, the importance of ranking in the top three positions is increasing.

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), 90s SEO is not on that list.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

MARCH 26, 2013

That means there are keywords and topics your competitors will beat you for -- and that you're totally cool with them beating you for -- because it isn't part of your persona targeting strategy. The easiest way to know who’s in your space is to do a Google search for your keywords. Exploring social media users and groups.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

DECEMBER 13, 2012

Ranking organically for keywords can take some time, but luckily there is a way to get some quick wins in the search engines this holiday season. In addition, your PPC campaigns can be very targeted, since you can display different ads for each keyword you choose to bid on. You guessed it. What Is PPC? First, a quick refresher.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Positions your company as the resource for robust industry-related information. ” More clicks equals more traffic for your keywords and long-tail keywords.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Essentially, this tool helps you see your website as Google sees it by giving you insights into pages that have been indexed, links that are pointing to your site, popular keywords, rank positions, click through rates, etc.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

JULY 15, 2010

Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results. Here are the five major areas his team tackles together: Ask Employees to Suggest Industry-Specific Keywords. As industry experts, his team members offer a richer and more powerful set of keyword combinations.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

SEPTEMBER 28, 2016

First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them.

Organization 28

Organization Tips Correlation Domain 28