Hubspot

JULY 7, 2020

And, one major way they've driven traffic from different regions to their site is through international SEO. And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. As a marketer, your biggest goal should be to know your audience.

Hubspot 101

Hubspot SEO Domain Content 101

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. In this article, I’ll take you through how HubSpot uses surround sound to track and improve its products’ visibility and awareness. What is the surround sound strategy?

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. Business blogging is a great way to connect with your customers by sharing relevant, timely information that they’re interested in.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. This information helps Google provide results that meet user expectations. Align your SEO strategy with audience research.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Scoop.it

MARCH 2, 2023

Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems. So let’s dive in.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Knowing the reputation that SEO has amongst designers, I was skeptical about being able to produce engaging designs while delivering the traffic and lead counts for which I was accountable.

Design 69

Design Hubspot SEO Lead Scoring 69

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Inbound content tends to be evergreen, though it can at times benefit from a refresh, and paid media can bring new, highly targeted traffic to existing campaigns.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

DECEMBER 19, 2022

The searcher could be researching more information on a topic, seeking to make a purchase, or simply looking to navigate back to a site they already visited. Are you seeking to drive more, less relevant traffic to your site? Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Search Intent.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

DECEMBER 17, 2019

While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. More searchers are finding the information they need from featured snippets, which have increased in prevalence tremendously in recent years. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

SmartBug Media

JULY 2, 2021

Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. But what if the benefits stop there, and website traffic is all your site is gaining from your diligent writing efforts? Step 1: Reassess Your Keyword Strategy. Step 3: Add CTAs to All Blog Posts.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Hubspot

APRIL 25, 2019

Any traffic that hits your Amazon product pages is already primed to buy, even if they’re merely checking prices or researching new products. Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. (These practices also support Amazon SEO — which we’ll get into later.).

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

B2B Marketing Insights - WE

MARCH 16, 2022

It also provides other information such as the competition level for that keyword. It allows you to research keywords and see how much traffic they are getting. SEMRush – This is a paid tool that provides a lot of detailed information about keywords, including search volume and competition.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. A landing page contains lead forms that ask visitors for their contact information, but they won't give that information up for nothing.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). Ad extensions provide avenues for additional information that you may not be able to fit in otherwise. What are Google Ad extensions?

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Hubspot

FEBRUARY 5, 2018

The post dives into what a featured snippet might look like depending on how a search was conducted (like voice or mobile), or what information is being requested. Featured snippets drive traffic -- but not always. Back in December, we wrote about our own research on just how much featured snippets eat into blog traffic.

Features 76

Features Google Work Management SERP 76

Valasys

FEBRUARY 19, 2024

The leading CRM systems in the digital market so far are: Hubspot Zoho Keap CRM systems can help with the following: Customer Data Centralization CRM systems are a hub for managing customer relationships by tracking their interactions, keeping data of their contact information, and analyzing customer behavior.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Hubspot

JUNE 16, 2020

Blog posts can be highly engaging vehicles to entertain and inform the reader, and with the addition of widgets like calls-to-action, offer your customers more ways to familiarize themselves with your company. SEO can help inform better business decisions, including better blog topic development. This happens through keyword research.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). So for traffic, SEO is a must. But have you ever considered using SEO practices for, say, informing marketing decisions? Organic traffic — Organic traffic refers to the visitors that come to a website from the search engine results as opposed to paid ads.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

Navigate the Channel

DECEMBER 7, 2022

trillion (USD), with manufacturing online sales continuing to increase, according to Statista B2B online sales information. According to HubSpot, site structure is “integral to the success of your eCommerce business.” market shares, respectively,” according to HubSpot, sourcing from web technology surveys W3Techs. The B2B U.S.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. But in today’s noisy marketing landscape, what your brand really needs is a story. Get the Guide 4.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Navigate the Channel

JANUARY 2, 2023

The different channels record information about the customer and communicate this data between each other, which makes them all come together into one, singular customer journey, according to Oracle. According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. Select touchpoints.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

seo.co

OCTOBER 6, 2021

For the purposes of this guide, however, we’ll focus on harder, more measurably valuable conversions—usually either securing a purchase or donation, or collecting some meaningful bits of personal information from a user. Increased traffic, with a steady conversion rate, is going to result in a higher total number of conversions.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

SmartBug Media

AUGUST 28, 2019

Video is a quick and easy way for your buyers to consume information about your company. HubSpot research shows that more than 50 percent of consumers want to see video from brands. Additionally, 92 percent of users watching video on mobile share it with others, and social shares can increase traffic to your site.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Improving local SEO is critical because it helps businesses boost their online visibility, attract targeted traffic, increase site visits, and increase foot traffic to brick-and-mortar locations. What is Google Suggest?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52