Are Google's Featured Snippets Eating Your Blog Traffic?

Hubspot

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. But then, earlier this year, we noticed that our traffic was falling flat. Here's how much the raw traffic on those posts decreased.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). HubSpot ). HubSpot ). HubSpot ).

Trending Sources

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about.

Best Cool SEO Tools of 2011

Webbiquity

2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. Challenges in Automated Traffic Reporting by The Daily SEO Blog. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity.

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How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs?

How to Track, Analyze, and Improve Your SEO Strategy

Hubspot

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software.

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The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The Effect of Word Count on Organic Traffic.

Book Review: The B2B Social Media Book

Webbiquity

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L.

What Is an Inbound Link? [FAQs]

Hubspot

If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. Dharmesh could say, "I received an inbound link from HubSpot.". Reason #2: Referral Traffic.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” This Google Chrome extension logs all HTTP traffic between Google Chrome and the internet. HubSpot Sidekick.

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts.

The Beginner's Guide to Small Business Marketing Online

Hubspot

Organic traffic (someone finding you on their own through internet search) is the most cost-efficient way to acquire new business. How do I get more traffic to my website? To find a marketing agency, try looking through HubSpot's Agency Partner directory.

How to Do Keyword Research: A Beginner's Guide

Hubspot

So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.".

7 Reasons Why No One is Watching Your Video Content

Hubspot

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.” You did it.

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The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. You'll find them in the title of a search engine result page (SERP), and in the top bar of an internet browser. HubSpot on.

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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. An example of pillar content that we’ve produced at HubSpot would be our Blog Topic Generator tool.

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality.

The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

Plus, when we looked at our own blog on organic traffic, we found that the sweet spot was 2,250–2,500 words. It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP).

6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. 5) HubSpot's Page Grader. A paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are.

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6 Tips for Creating Content That Spreads Naturally

Hubspot

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. organic traffic and Google referrals.

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The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing.

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The New Type of Landing Page That Increased Our Contacts by 69%

Hubspot

Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Our theory was that, because Google has much more high-quality and optimized content to crawl on the landing page, organic traffic will still flow to the page. Plus, if you can increase organic traffic significantly to the landing page, while also retaining the high conversion rates of the original landing page design -- jackpot. Welcome back.

10 Stats That WIll Shape Your 2017 SEO Strategy

Content Standard

According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority.

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How to Get Started With Paid Search [Free Guide]

Hubspot

Paid search is a great way to do landing page A/B testing because it allows you to direct traffic to your choice of pages, split this traffic to different pages, and ultimately find the pages that convert at the highest rate.

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]

Hubspot

SEO is not about optimizing for search, it's about optimizing for humans." - Dharmesh Shah , HubSpot CTO (Tweet This Quote!). For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads."

The Modern Nonprofit's Guide to SEO

Hubspot

Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. HubSpot's Website Grader will point out some quick wins and areas that need further development.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). The Ultimate Guide to Enterprise SEO by SERPs.

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How to Research Blog Topics: A Step-by-Step Process

Hubspot

HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. Conducting research is an essential part of writing quality blog content.

How Much Content Does Your Marketing Team Actually Need?

SnapApp

There are more opportunities for backlinks, increasing the odds it’ll perform high in SERPs (search engine results pages). More content means more website traffic. If increasing website traffic is your most important objective, a high-volume approach may be a smart move.

How to Get More Targeted Leads (a B2B Playbook)

SnapApp

There are literally hundreds of different channels you could be tapping for traffic, including SEO, guest posting, influencer marketing, co-marketing, and a variety of other earned, owned and paid media channels. . Drive targeted referral traffic. .

Why You Should Create More "Boring" Content

Hubspot

Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). Most marketers have seen the serpIQ graph below showing how top SERP’s are dominated by long-form content.

A Quick-Start Guide to Paid Content Promotion

Content Marketing Institute

How to work it: To benefit from native advertising’s traffic-boosting effect, select the content and the sites where you place it carefully. And with the number of organic links on a Google SERP decreasing to an average 8.5, No brand can exist in a vacuum.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

SEO remains the most cost-effective way to drive website traffic. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. If your title is too long, your SERP CTR could plummet. HubSpot customers, you’re covered.).

Discover Where Your Competitors Are Beating You Online

Hubspot

You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. These content types are key drivers in generating inbound traffic from your buyers. 8] HubSpot. [9]

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9 Link Building Email Outreach Templates That Actually Work

Hubspot

Thanks for joining me here on the HubSpot Marketing Blog today. And if you read the article, you'll notice it contains a link pointing back to our website here at HubSpot. Inbound links drive traffic to your website.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I SERPs: The Benefits of Being No.

The Ultimate Online Editing and Proofreading Checklist

Hubspot

Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Then make sure you're converting all that traffic by doing some conversion optimization as well.

Lessons From the Best Marketers of the 2012 Inc. 5000

Hubspot

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. This week, Inc.com announced the 2012 Inc.

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