SmartBug Media

DECEMBER 27, 2021

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. We see so many abandoned experiments in marketing.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Zoominfo

JUNE 30, 2019

The company is well-versed in the world of content marketing—but recently, they ventured into a new format: Podcasting. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting. Hubspot: A Guide to Practicing What You Preach.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Outgrow

MAY 16, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! Why early creation of organic content, addressing consumer interests and market trends is essential 6. No problem, just watch the Podcast! Thanks for joining us, Alex.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Confessions of a B2B Marketer

JUNE 15, 2020

Full show notes here: [link] Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? Plus Tom shares an update on his sales pipeline and tells a story about a specific sales call.

Inbound Marketing 52

Inbound Marketing Ad Building Outreach B2B Sales 52

Zoominfo

AUGUST 12, 2018

But recently, they ventured into a new format: podcasting. Most companies are familiar with the benefits of content marketing. Very few B2B companies have mastered the art of podcasting. The podcast, titled “The Marketing Cloudcast”, discusses the same topics the company usually covers in an audio format.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Marketing Insider Group

JULY 28, 2015

Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. Seth Godin. Mike Volpe. Tom Webster.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re answering questions like: Why should marketing professionals be interested in your buyer personas in their five-to-nine lives? How can we as marketers appeal to the entire persona? About SmartBug on Tap.

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Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Kathleen Booth provides one in her 100th episode of Inbound Marketing. Binge listen to them at 1.5x

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Outgrow

DECEMBER 27, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Jen Spencer for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Jen is CEO and a Forbes Council Member, leading SmartBug Media , a globally award-winning intelligent inbound marketing agency. Saksham Sharda: Hi everyone.

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Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Outgrow

JUNE 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! With heavy experience in inbound marketing, he is also a growth marketing thought leader and speaks at events across the globe on the topic. Kieran Flanagan: Yeah.

Paid Content 52

Paid Content Communities Work Management Product 52

Outgrow

AUGUST 9, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Aaron Marks for our monthly podcast – ‘ Marketer of the Month ’! Starting out as a webmaster in the early 2000s digital marketing scene. Establishing quantifiable goals as a marketing professional. No problem, just watch the Podcast!

Marketing AI 52

Marketing AI Top of Funnel Ideal Customer Profiles Lead Ranking 52

SmartBug Media

OCTOBER 31, 2022

On a recent episode of the SmartBug on Tap podcast , we discussed all things marketing attribution. And it should come as no surprise why: Marketing leaders are increasingly being asked about ROI. How do you know if your marketing spend is generating real value?”. Marketing Attribution Models to Consider.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Zoominfo

DECEMBER 13, 2018

He is also the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Convince & Convert

SEPTEMBER 10, 2014

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. JayToday is available on Youtube , iTunes (as a video podcast), and at JayToday.tv. Great blog post by my friend, Tom Webster.

Business 133

Business Inbound Marketing Hubspot Marketing & Strategy 133

Martech

AUGUST 25, 2021

Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. HubSpot, in addition to being a leading inbound marketing and sales platform, has long been a content powerhouse too, drawing customers and prospects to its blog and more recently its podcast channel.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Valasys

SEPTEMBER 22, 2023

One stellar example of influencer selection in B2B marketing that continues to resonate in 2023 is the collaboration between Neil Patel, a renowned digital marketing expert, and HubSpot, a leading inbound marketing and sales software company.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

ClearVoice

DECEMBER 12, 2019

HubSpot Academy. HubSpot Academy promises to help users improve their marketing skills by offering a number of courses, lessons, and certifications. The best thing about all of these courses is that they are free to marketers to use. Some of the free certification courses offered by HubSpot include: Inbound marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Metadata

DECEMBER 1, 2021

Listen to Udi Ledergor from Gong on the B2B Category Creators Podcast. Hubspot – “Inbound Marketing”. Why study Hubspot: They saw how marketing was shifting. Why study Drift: In a world where buyers expect immediate responses through Slacking and texting, marketing forms were ripe for disruption.

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Studies Work Management Marketing Management Account Based Marketing 52

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. His social podcast is a great way to stay connected with other digital marketing experts.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

APRIL 2, 2020

This list is in no way comprehensive, but here are some of our team’s recommendations for the most valuable offers available to sales, marketing, and customer success professionals today. Moreover, to support small businesses through this uncertain time, HubSpot is reducing the cost of its Starter Growth Suite from $112.50 Ubersuggest.

Paid Search Agency 99

Paid Search Agency Marketing AI Tools Enterprise Management 99

Zoominfo

DECEMBER 19, 2018

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Featured Video: How to Be Really Good at Marketing in 2020.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 7. Internet Marketing.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

TrustRadius Marketing

APRIL 23, 2021

Outbound marketing involves many of the classic sales strategies from before the turn of the century. Inbound marketing centers on a new way of thinking about customer relationships and sales. Inbound marketing focuses on pulling customers in and using their own interest to drive the sales experience.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

MARCH 19, 2020

Transcripts easily provide quotes for use in press releases and other marketing materials. Use the video’s audio to create a podcast for distribution on Apple Podcasts and other podcast platforms. Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration).

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech Advisor

JANUARY 24, 2020

Considering the factors that demand a marketer’s attention, we’ve compiled a list of twenty online courses and certifications that cover various areas of content marketing to help you win at your content efforts in 2020. Content Marketing Course - HubSpot. Producing Podcasts - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

FunnelEnvy

JUNE 13, 2022

The same idea can apply to your inbound marketing funnel. Like people, B2B marketing funnels are extremely complex, and each is slightly different. With content marketing – typically in the form of blogging, organic social media, podcasting, or lectures – the aim is more to educate the reader on how to solve a problem.

Top of Funnel 80

Top of Funnel Digital Marketing Funnels Buyer Personas Marketing Funnels 80

Convince & Convert

JANUARY 19, 2014

Brian Halligan , co-founder of B2B inbound marketing software company Hubspot agrees, and has seen this shift first-hand (this is an excerpt of the interview he did with me for my book, Youtility ): “I started my career as a sales guy in the 90s. Jay is the founder of [link] and host of the Social Pros podcast.

B2B Marketing 145

B2B Marketing Work Management Top of Funnel Marketing Management 145

SmartBug Media

AUGUST 1, 2022

Whether your main focus is learning from the speakers or not, checking out the INBOUND agenda will help you make sure you’ve blocked time for sessions such as this podcast recording, “ The Intelligent Inbound Podcast: Against All Odds.” (Yes, Take a minute to make your OOO reply work for you. com] in the meantime.

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Conference Network Marketing Planning Hubspot 105

Hubspot

APRIL 5, 2019

Next, let's dive into some of the best solutions on the market. HubSpot offers one of the most powerful autoresponder capabilities on the market. Particularly if you're using other tools in HubSpot's Marketing Hub , such as our form builder and popup forms , you can easily set up auto-response emails upon form submission.

Autoresponders 95

Autoresponders Enterprise Management Marketing Automation Services Work Management 95

Zoominfo

OCTOBER 5, 2021

Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

DECEMBER 13, 2018

He is also the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Navigate the Channel

JUNE 19, 2023

RELATED: The Optimal Keyword Density Rate for Inbound Marketing SEO You Speak to Yourself, But Not Your Audience One of the biggest mistakes that content marketers make is talking to themselves and not their audience. But, of course, there are others, such as email, podcasts and other social platforms.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

ClickZ

FEBRUARY 21, 2020

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Let’s tackle the most obvious pick right off the bat. Tamara McCleary (Thulium).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Hubspot

JULY 20, 2011

Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about. What is HubSpot? Before this video, did you know what HubSpot does? How did we do?

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Hubspot Salesforce.com Cold Calling Inbound Marketing 28