The Ultimate Guide to Viral Campaigns

Hubspot

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success. Many marketers hope for a campaign to go viral — meaning it's recognized, widely-accepted, and influential. Think about your favorite viral marketing campaign.

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How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

Modern Marketing

Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days!

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A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Not sure which hashtag holiday makes sense for your brand? Hashtag holidays have been celebrated for decades but they’ve only gained traction on social media within the past few years.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Remember to include your event hashtag on any giveaway post alongside other relevant hashtags to further increase exposure.

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture.

3 Facebook Rollouts Every Marketer Should Know About

Modern Marketing

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.

The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands

Hubspot

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. The Best Twitter Hashtags.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

It is not about creating a “viral video” or some such thing. What kind of videos go viral? Create a funny video of animals doing cute things and you’ve got an almost sure-fire viral hit. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow.

3 Viral Marketing Campaigns That Are Worth the Catch

Modern B2B Marketing

But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it. Hashtags are a great way to build brand awareness and generate awareness.

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Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

Hubspot

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Virality, thy name is Kian. Finding Viral Triggers.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

Hashtags. Hashtags are among the more popular channels to track the effectiveness of offline campaigns. While the number of hashtags itself does not mean anything, there are several ways businesses benefit by tracking these hashtags.

Social Media Trends: Is it Time for Brands to Retire the Hashtag?

Content Standard

Don’t get me wrong: I have nothing against hashtags. But brand hashtags? I can’t remember ever clicking on a brand-created hashtag because I was enthralled with their marketing campaign. Branded hashtags—the vast majority of them, anyway—fall into this category.

Does Live Video Make Sense for Your Content Marketing Strategy?

ScribbleLive

The team asked fans to post the hashtag #MUFrontRow on their own Google+ Pages along with a photo that captured their team spirit. Featured Industry trends Brand Videos content marketing Content Marketing Strategy video content Viral VideosYou can find a ton of stats about the rise of live video. They’re all impressive.

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Mizuno running long tail outreach marketing case study

Biznology

Internet Marketing Outreach Marketing Viral Marketing chris abraham crossfit Gini Dietrich grouphigh Mizuno Runner''s World Sally Falkow twitter Tyler Collins The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

Failing to use (or optimize) hashtags. Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going. Brands should also be using trending hashtags. Hashtags receive 16% more.

7 Ways to Create More Interesting Content for Your Blog

Act-On

Target hashtags that are of highest interest to your target market, and follow those conversations to look for themes. Experiment with several versions of a popular hashtag so you can see what might be overexposed or underexposed.

3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Make sure to research hashtags, come up with creative campaigns, and engage with well known people in your field. Virality is the key stone to a B2C social media strategy. Creating viral content is a product of focusing on increasing awareness through social media.

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7 Social Media Fails to Avoid in 2017

Hubspot

It’s common practice for celebrities to produce goodwill online by sharing one-on-one experiences with fans -- meet-and-greets, and surprise appearances, for example, all have the potential to go viral. Unfortunately, the viral effect doesn’t always have the end-result you might wish for.

Five 2018 Content Marketing Industry Trends to be Thankful For

ScribbleLive

We launched our newest offering, TrendHub, this fall, that uses AI to predict trends before they go viral. End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air.

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Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy

Modern B2B Marketing

Choose the Most Engaging #Hashtags. According to data from Buffer , Hashtags affect engagement differently depending on the social network: Twitter posts with one hashtag generate 21% more engagements than tweets with three or more. Facebook posts do better without hashtags.

Instagram Growth Hacks 2018: Build Your Brand Organically

Ladder.io

Brand-relevant hashtags. Look Up and Use Relevant Hashtags. For a greater organic reach, you should use relevant hashtags in each of your Instagram posts. Start with some hashtag research. Create Your Own Branded Hashtag. Add A Hashtag or Profile Link In Your Bio.

An Actionable Guide To Drive Leads on Instagram

Modern B2B Marketing

Focus on Hashtags. What keywords are to SEO, hashtags are to social media. Efficient use of hashtags can instantly drive more engagement on Instagram. I use Focalmark to find the best and most relevant hashtags that already have an engaged audience.

Why You Should Invest In Content Curation

ScribbleLive

Hashtag campaigns – Companies or brands choose a unique hashtag and asks customers to Tweet or post pictures using that hashtag. For example, you might use a hashtag campaign to raise awareness on Twitter about an annual fundraiser your brand supports.

5 Easy Instagram Growth Hacks for Beginners

Altitude Branding

Let Hashtags Work Their Magic. Certain people underrate the value of hashtags even though they contribute ongoing content to Instagram. If you post your image on Instagram with hashtags, it will become viral in a couple of seconds.

A ScribbleLive Stocking Stuffer

ScribbleLive

TrendSpottr “predicts emerging trends, viral content and key influencers for any topic in real-time.” Content is selected by default, but you can also identify trending #hashtags or influencers.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

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Does Censorship Kill the Appeal of User-Generated Content?

Contently

The wildest ideas for engaging consumers can yield huge payoffs, viral disasters, or worse—no response at all. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures. ” Hashtag your (un)happy meals. Coffin. Bill Cosby. Perky. Tacos.

You Need To Dish Out Delicious Content!

Marketing Insider Group

Social media posts with hashtags have double the amount of clicking, commenting and sharing than those without, but small businesses have difficulty pulling off a solid hashtag strategy (Source: Buddy Media).

22 Tweetable Nuggets of Seriously Sage Marketing Advice

Hubspot

If you want to spark viral engagement, find a way to weave your message into controversial political or religious subjects. If you''re not going viral, it''s not your fault. The root word of ''viral'' is ''virus'' and ''anti'' means ''against.''

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The History of Spam in Marketing

Act-On

The first case of spam going viral? Using hashtags and tagging to promote your clients, partnerships, employees, and others online. “Two years from now, spam will be solved” – Bill Gates, 2004.

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How To Make Your Marketing Meme-tastic!

Modern B2B Marketing

Successful online campaigns must meet a specific, and often elusive, combination of factors to go viral. Word memes: Hashtags can technically be considered viral word memes. Often people will catch on to the virality of a hashtag and create new content.

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7 Promotion Tactics to Get Your Content Seen

Act-On

Viral Content Buzz. Vary the images, the headlines, the hashtags. There’s a terrible truth about content: Most of it will never be seen. With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up. And they don’t: Witness the single-digit average organic reach for Facebook posts.

10 Tips to Master the Art of Writing Micro-Copy for Social

Marketing Action

DO use well-known phrase abbreviations in hashtags, but use them sparingly. You don’t want to go viral as a bad example. Use hashtags to increase micro-copy reach. A hashtag is a searchable keyword or phrase that you use to boost the reach of your post.

The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Hashtags. Using the right hashtags (those relevant to your business or messages) can get you hits and “likes,” and even sales. The free TagsforLikes app helps you find popular hashtags that can drive traffic and engagement.

10 of the Best Ads from November: Elves, Llamas, and a Business Cat

Hubspot

November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer John Lewis -- which dependably goes viral every year.

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[VIDEO] Future Proof Your Enterprise Content Program with Advice From Citrix’s Justin Levy

DivvyHQ

Here are a few questions to ask yourself before you jump on the next trending hashtag, real-time conversation, news story, or any other tasty trending digital nugget. Stop Trying to “Go Viral”. “We We absolutely have to stop talking about making things go viral.”.

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8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram

Hubspot

3) Use hashtags when posting on Instagram. On Instagram, a key non-visual feature is the ability to use hashtags in the text accompanying a photo. 4) Find a clever way to relate top-performing hashtags to your content.

23 Outstanding Social Media Marketing Guides

Webbiquity

“‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.”

How Global Citizen Became the BuzzFeed of Social Activism

Contently

Hashtag activism. In the nonprofit world, the concept of hashtag activism gets a bad rap. But Wolffe rejects this understanding of the term, using Global Citizen’s system to show how hashtags can be an effective form of protest.