Hubspot

SEPTEMBER 10, 2018

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success. Many marketers hope for a campaign to go viral — meaning it's recognized, widely-accepted, and influential. Think about your favorite viral marketing campaign.

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Viral Campaign Youtube Hashtag 51

Modern Marketing

MARCH 18, 2012

Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days!

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Viral Campaign Urgency Eloqua 188

Sprout Social

NOVEMBER 21, 2016

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Not sure which hashtag holiday makes sense for your brand? Hashtag holidays have been celebrated for decades but they’ve only gained traction on social media within the past few years.

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Hashtag Viral Brand Branding 113

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture.

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Hashtag Viral Guidelines Proposal 73

Modern Marketing

JUNE 20, 2013

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

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Facebook Hashtag Viral Aggregator 261

delicious b2bmarketing

SEPTEMBER 30, 2010

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.

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Hashtag Twitter Wiki Digg 87

Hubspot

MAY 23, 2014

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. The Best Twitter Hashtags.

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Hashtag Rules Twitter Viral 77

Webbiquity

FEBRUARY 21, 2012

It is not about creating a “viral video” or some such thing. What kind of videos go viral? Create a funny video of animals doing cute things and you’ve got an almost sure-fire viral hit. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow.

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Social Media Case Study Media Hashtag 174

Content Standard

MARCH 7, 2016

Don’t get me wrong: I have nothing against hashtags. But brand hashtags? I can’t remember ever clicking on a brand-created hashtag because I was enthralled with their marketing campaign. Branded hashtags—the vast majority of them, anyway—fall into this category.

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Hashtag Social Media Trends Viral 53

Modern B2B Marketing

APRIL 12, 2016

But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it. Hashtags are a great way to build brand awareness and generate awareness.

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Viral Campaign Emarketing Television 76

Biznology

JULY 13, 2017

Hashtags. Hashtags are among the more popular channels to track the effectiveness of offline campaigns. While the number of hashtags itself does not mean anything, there are several ways businesses benefit by tracking these hashtags.

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Campaign Frequency Broadcast URL 145

Hubspot

NOVEMBER 4, 2014

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Virality, thy name is Kian. Finding Viral Triggers.

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Viral Hashtag Campaign Long Tail 75

ScribbleLive

SEPTEMBER 14, 2016

The team asked fans to post the hashtag #MUFrontRow on their own Google+ Pages along with a photo that captured their team spirit. Featured Industry trends Brand Videos content marketing Content Marketing Strategy video content Viral VideosYou can find a ton of stats about the rise of live video. They’re all impressive.

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Video Strategy Content Marketing Viral 217

Biznology

SEPTEMBER 23, 2014

Internet Marketing Outreach Marketing Viral Marketing chris abraham crossfit Gini Dietrich grouphigh Mizuno Runner''s World Sally Falkow twitter Tyler Collins The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.

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Long Tail Case Study Outreach Studies 228

Webbiquity

FEBRUARY 2, 2015

Failing to use (or optimize) hashtags. Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going. Brands should also be using trending hashtags. Hashtags receive 16% more.

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Social Media Media Business Social 259

ScribbleLive

NOVEMBER 21, 2018

We launched our newest offering, TrendHub, this fall, that uses AI to predict trends before they go viral. End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air.

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Trends Industry Stats Content Marketing 152

Act-On

SEPTEMBER 16, 2016

Target hashtags that are of highest interest to your target market, and follow those conversations to look for themes. Experiment with several versions of a popular hashtag so you can see what might be overexposed or underexposed.

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Interests Content FAQ Hashtag 268

Marketing Insider Group

JUNE 18, 2015

Social media posts with hashtags have double the amount of clicking, commenting and sharing than those without, but small businesses have difficulty pulling off a solid hashtag strategy (Source: Buddy Media).

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Content Small Business Hashtag Social Media 231

Hubspot

SEPTEMBER 8, 2017

It’s common practice for celebrities to produce goodwill online by sharing one-on-one experiences with fans -- meet-and-greets, and surprise appearances, for example, all have the potential to go viral. Unfortunately, the viral effect doesn’t always have the end-result you might wish for.

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Social Media Viral Amazon Urgency 79

Ladder.io

OCTOBER 3, 2018

Brand-relevant hashtags. Look Up and Use Relevant Hashtags. For a greater organic reach, you should use relevant hashtags in each of your Instagram posts. Start with some hashtag research. Create Your Own Branded Hashtag. Add A Hashtag or Profile Link In Your Bio.

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Organic Organization Hashtag Build 104

Modern B2B Marketing

OCTOBER 30, 2018

Choose the Most Engaging #Hashtags. According to data from Buffer , Hashtags affect engagement differently depending on the social network: Twitter posts with one hashtag generate 21% more engagements than tweets with three or more. Facebook posts do better without hashtags.

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Organic Organization Hashtag Social Media 95

ScribbleLive

MAY 3, 2016

Hashtag campaigns – Companies or brands choose a unique hashtag and asks customers to Tweet or post pictures using that hashtag. For example, you might use a hashtag campaign to raise awareness on Twitter about an annual fundraiser your brand supports.

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Curation Content Best Practice User-Generated 203

Modern B2B Marketing

JUNE 5, 2018

Focus on Hashtags. What keywords are to SEO, hashtags are to social media. Efficient use of hashtags can instantly drive more engagement on Instagram. I use Focalmark to find the best and most relevant hashtags that already have an engaged audience.

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Hashtag URL Exchange Blogger 104

Altitude Branding

JANUARY 31, 2018

Let Hashtags Work Their Magic. Certain people underrate the value of hashtags even though they contribute ongoing content to Instagram. If you post your image on Instagram with hashtags, it will become viral in a couple of seconds.

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Hashtag Tagging Wikipedia Viral 52

ScribbleLive

DECEMBER 18, 2017

TrendSpottr “predicts emerging trends, viral content and key influencers for any topic in real-time.” Content is selected by default, but you can also identify trending #hashtags or influencers.

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Trends Viral Startup Hashtag 154

Contently

MAY 19, 2016

The wildest ideas for engaging consumers can yield huge payoffs, viral disasters, or worse—no response at all. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures. ” Hashtag your (un)happy meals. Coffin. Bill Cosby. Perky. Tacos.

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User-Generated Generation Hashtag Microsite 108

The Point

OCTOBER 7, 2014

While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

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PPC Twitter Linkedin Facebook 275

Act-On

MAY 25, 2017

The first case of spam going viral? Using hashtags and tagging to promote your clients, partnerships, employees, and others online. “Two years from now, spam will be solved” – Bill Gates, 2004.

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Spam Deliverability Click Fraud Tagging 208

Hubspot

APRIL 1, 2015

If you want to spark viral engagement, find a way to weave your message into controversial political or religious subjects. If you''re not going viral, it''s not your fault. The root word of ''viral'' is ''virus'' and ''anti'' means ''against.''

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Viral Hashtag Agency Cold Calling 76

Marketing Insider Group

MARCH 30, 2015

You’ve been known to speak in hashtags from time to time. You know there’s nothing quite like the thrill of your content going viral. By NewsCred Contributor, Lauren B. Mangiaforte.

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Communities Social Media Media Social 278

Act-On

NOVEMBER 22, 2016

Viral Content Buzz. Vary the images, the headlines, the hashtags. There’s a terrible truth about content: Most of it will never be seen. With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up. And they don’t: Witness the single-digit average organic reach for Facebook posts.

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Promotion Tactics Content Outreach 219

Marketing Action

JUNE 25, 2014

DO use well-known phrase abbreviations in hashtags, but use them sparingly. You don’t want to go viral as a bad example. Use hashtags to increase micro-copy reach. A hashtag is a searchable keyword or phrase that you use to boost the reach of your post.

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Writing Hashtag Tips Social 111

Content Marketing Institute

APRIL 27, 2018

Hashtags. Using the right hashtags (those relevant to your business or messages) can get you hits and “likes,” and even sales. The free TagsforLikes app helps you find popular hashtags that can drive traffic and engagement.

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Landing Page Strategy Hashtag Examples 106

Modern B2B Marketing

APRIL 21, 2015

Successful online campaigns must meet a specific, and often elusive, combination of factors to go viral. Word memes: Hashtags can technically be considered viral word memes. Often people will catch on to the virality of a hashtag and create new content.

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Viral Hashtag Marketo Exchange 92

Eric Mower + Associates

JANUARY 3, 2019

Incendiary headlines spurred a hashtag, #BoycottMGM, that went viral. Hotels and resorts have always been vulnerable to crises, from natural disasters to illness outbreaks. But the growing frequency of mass shootings in the U.S.

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Aging Viral Press Frequency 69

DivvyHQ

NOVEMBER 13, 2017

Here are a few questions to ask yourself before you jump on the next trending hashtag, real-time conversation, news story, or any other tasty trending digital nugget. Stop Trying to “Go Viral”. “We We absolutely have to stop talking about making things go viral.”.

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Viral Bundling Video Social Media 83

Hubspot

NOVEMBER 30, 2017

November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer John Lewis -- which dependably goes viral every year.

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Ads Best Examples Spot 155

Content Standard

AUGUST 9, 2017

I’m proud of the impressions East Coast Ink tracks, both on its digital issues and on the print publications we sell, but we’re by no means going viral. Hashtag Campaigns Gone Wrong. But hashtags can burn you in plenty of other ways.

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Hashtag Tagging Curation Outreach 63

Hubspot

MAY 17, 2013

3) Use hashtags when posting on Instagram. On Instagram, a key non-visual feature is the ability to use hashtags in the text accompanying a photo. 4) Find a clever way to relate top-performing hashtags to your content.

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Hashtag Optimization Correlation API 79

Webbiquity

DECEMBER 16, 2014

“‘Going viral’ isn’t a business goal, neither is having a million video views…With YouTube, your goal should always be some form of increased brand awareness.”

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Social Media Media Social Best Practice 285