The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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The Ultimate Guide to Viral Campaigns

Hubspot

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success. Many marketers hope for a campaign to go viral — meaning it's recognized, widely-accepted, and influential. Think about your favorite viral marketing campaign.

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How a Nonprofit Launched the Most Viral Campaign Ever [CHART]

Modern Marketing

Visible Measures’s chart above has shown that Kony 2012 not only far outstrips “Old Spice Guy” and “Evian Rollerblading babies” as the most viral brand/cause advertising campaign, but it is in fact the most speedily viral of any videos surpassing Susan Boyle and reaching 100 M views in just 6 days!

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A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Not sure which hashtag holiday makes sense for your brand? Hashtag holidays have been celebrated for decades but they’ve only gained traction on social media within the past few years.

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture.

3 Facebook Rollouts Every Marketer Should Know About

Modern Marketing

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Remember to include your event hashtag on any giveaway post alongside other relevant hashtags to further increase exposure.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.

3 Viral Marketing Campaigns That Are Worth the Catch

Marketo

But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it. Hashtags are a great way to build brand awareness and generate awareness.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

It is not about creating a “viral video” or some such thing. What kind of videos go viral? Create a funny video of animals doing cute things and you’ve got an almost sure-fire viral hit. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow.

The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands

Hubspot

Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. The Best Twitter Hashtags.

Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

Hubspot

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Virality, thy name is Kian. Finding Viral Triggers.

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How to integrate offline campaigns with your digital marketing strategy

Biznology

Hashtags. Hashtags are among the more popular channels to track the effectiveness of offline campaigns. While the number of hashtags itself does not mean anything, there are several ways businesses benefit by tracking these hashtags.

Social Media Trends: Is it Time for Brands to Retire the Hashtag?

Content Standard

Don’t get me wrong: I have nothing against hashtags. But brand hashtags? I can’t remember ever clicking on a brand-created hashtag because I was enthralled with their marketing campaign. Branded hashtags—the vast majority of them, anyway—fall into this category.

Does Live Video Make Sense for Your Content Marketing Strategy?

ScribbleLive

The team asked fans to post the hashtag #MUFrontRow on their own Google+ Pages along with a photo that captured their team spirit. Featured Industry trends Brand Videos content marketing Content Marketing Strategy video content Viral VideosYou can find a ton of stats about the rise of live video. They’re all impressive.

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How to Newsjack: A Guide for Content Marketers

Single Grain

It keeps you in the spotlight when stories go viral. People complained that the phone would bend when they kept it in their back pockets: People started sharing their comments on social media and soon the hashtag #bendgate started trending.

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Mizuno running long tail outreach marketing case study

Biznology

Internet Marketing Outreach Marketing Viral Marketing chris abraham crossfit Gini Dietrich grouphigh Mizuno Runner''s World Sally Falkow twitter Tyler Collins The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today.

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity

Failing to use (or optimize) hashtags. Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going. Brands should also be using trending hashtags. Hashtags receive 16% more.

26 TIkTok Stats to Know in 2020

Hubspot

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Wondering if this was just a fluke or a viral trend that will simmer down? Viral Trends and Influencers on TikTok.

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How the LinkedIn Algorithm Works And How to Make it Work for You

Hootsuite

Over the past two years, updates to the LinkedIn algorithm have spurred a more than 50% increase in viral activity. Mega-users such as Richard Branson could easily translate popularity into virality. Branded hashtags may also have high potential here.

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You Need To Dish Out Delicious Content!

Marketing Insider Group

Social media posts with hashtags have double the amount of clicking, commenting and sharing than those without, but small businesses have difficulty pulling off a solid hashtag strategy (Source: Buddy Media).

Why Organic Marketing Is Here to Stay and How to Add It to Your Strategy

Marketo

Choose the Most Engaging #Hashtags. According to data from Buffer , Hashtags affect engagement differently depending on the social network: Twitter posts with one hashtag generate 21% more engagements than tweets with three or more. Facebook posts do better without hashtags.

7 Social Media Fails to Avoid in 2017

Hubspot

It’s common practice for celebrities to produce goodwill online by sharing one-on-one experiences with fans -- meet-and-greets, and surprise appearances, for example, all have the potential to go viral. Unfortunately, the viral effect doesn’t always have the end-result you might wish for.

7 Ways to Create More Interesting Content for Your Blog

Act-On

Target hashtags that are of highest interest to your target market, and follow those conversations to look for themes. Experiment with several versions of a popular hashtag so you can see what might be overexposed or underexposed.

How To Make Your Marketing Meme-tastic!

Marketo

Successful online campaigns must meet a specific, and often elusive, combination of factors to go viral. Word memes: Hashtags can technically be considered viral word memes. Often people will catch on to the virality of a hashtag and create new content.

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17 Instagram stats marketers need to know for 2019

Sprout Social

This viral post took only 10 days to break the record, and has been slowly generating more and more likes. Viral social media campaigns like this just go to show how well people can work together for a common goal (i.e., The most popular hashtag is #love.

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25 Social Media Campaign Ideas to Try in 2019

Hubspot

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts.

7 Best Practices For Creating Giveaways and Contests

Outgrow

5) Google Keyword Planner + Right Hashtag = Virality! Selecting the right hashtag can be hard but equally rewarding. For starters, it will allow you to see how many posts there are under your particular hashtag. 7 Best Practices For Giveaways and Contests.

An Actionable Guide To Drive Leads on Instagram

Marketo

Focus on Hashtags. What keywords are to SEO, hashtags are to social media. Efficient use of hashtags can instantly drive more engagement on Instagram. I use Focalmark to find the best and most relevant hashtags that already have an engaged audience.

7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

The primary function of ORM is to lessen the impact of negative online content about a business such as bad reviews, social media callouts, and viral videos that depict the company in a bad light. “I don’t give a damn about my bad reputation,” Joan Jett once sang.

Does Censorship Kill the Appeal of User-Generated Content?

Contently

The wildest ideas for engaging consumers can yield huge payoffs, viral disasters, or worse—no response at all. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures. ” Hashtag your (un)happy meals. Coffin. Bill Cosby. Perky. Tacos.

Content Marketing World 2019 Recap: Takeaways from Social Media and Creativity Focused Sessions

Brandpoint

The best part about the platform is that you can give context to your images via hashtags and captions. Ride the algorithm wave: Don’t use more than 5 or so hashtags. We also know that it isn’t necessarily realistic to go viral from a single piece of content.

Five 2018 Content Marketing Industry Trends to be Thankful For

ScribbleLive

We launched our newest offering, TrendHub, this fall, that uses AI to predict trends before they go viral. End-of-year holiday meals are looming, with the promise of favorite family recipes, tryptophan-induced naps, and, depending on where you’re located, snow flurries in the air.

Why You Should Invest In Content Curation

ScribbleLive

Hashtag campaigns – Companies or brands choose a unique hashtag and asks customers to Tweet or post pictures using that hashtag. For example, you might use a hashtag campaign to raise awareness on Twitter about an annual fundraiser your brand supports.

6 Tricks for Getting Your Brand on Instagram's Explore Page

Hubspot

Use hashtags. You can have up to 30 hashtags on your posts. Hashtags categorize your posts and help users find your content -- for instance, if I'm looking for dinner recipes, a quick "#dinnerrecipe" search will show me some of the most popular posts in that category.

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Instagram Growth Hacks 2018: Build Your Brand Organically

Ladder.io

Brand-relevant hashtags. Look Up and Use Relevant Hashtags. For a greater organic reach, you should use relevant hashtags in each of your Instagram posts. Start with some hashtag research. Create Your Own Branded Hashtag. Add A Hashtag or Profile Link In Your Bio.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

While LinkedIn Ads placed in a page rail are often best suited for lead generation, Sponsored Updates lend themselves to both lead generation and more viral branding and content sharing. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

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The Best Twitter Traffic Hacks to Grow Your Business

Single Grain

If enough people are interested in what you have to say, it can be a recipe for going viral. Use hashtags (but not too many) : Industry-specific hashtags are a great tool for increasing your visibility with the right people. Promoting a business on Twitter can be tricky.

22 Tweetable Nuggets of Seriously Sage Marketing Advice

Hubspot

If you want to spark viral engagement, find a way to weave your message into controversial political or religious subjects. If you''re not going viral, it''s not your fault. The root word of ''viral'' is ''virus'' and ''anti'' means ''against.''

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