SmartBug Media

AUGUST 27, 2021

Use Google Analytics to gain insights. “I Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. And on the internet, that means if Google isn’t ranking you well, you might as well not even be selling online. After all, customers favor convenience, and the search results that appear higher on Google are likely to earn their purchasing power.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. Free SEO analytics reports are available from Google Analytics. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. Are you willing to try something new? Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

DAGMAR Marketing

APRIL 15, 2022

Google holds the highest market share of them all at over 90 percent. According to Ahrefs , a majority of web traffic comes from Google’s organic search results, which are powered by SEO. percent of search terms on Google are long-tail keywords ( Backlinko ). What is a Google algorithm? Source: Ahrefs.

Statistics 94

Statistics SEO POS Lead Ranking 94

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

accelerate agency

MAY 9, 2020

If your page isn’t ranked on the first page of Google, it’s not doing you much good. Worthwhile results can only come through hard work over a long period of time. Rethink your use of long tail keywords. We all know that long tail keywords are important. Google’s algorithms have come a long way since then.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

JULY 27, 2020

There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. In 2014, Google announced that if a website didn’t have an SSL (secure Sockets layer) certificate then it would be marked as insecure, which could result in a large amount of traffic lost from your site. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

DECEMBER 22, 2020

This is why Google has become a modern day casino for advertisers. Google often signals their own interpretation of a search term, based on the types of results. For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations. Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.” These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Televerde

DECEMBER 1, 2020

They open Google and search the internet for solutions. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Google’s algorithm is centred on delivering valuable information to users and blogging is a practical way to do just that.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Cloud platforms, such as AWS, Azure, Google Cloud Platform, etc., Amazon, Microsoft, Google, IBM, and Alibaba dominate with 70% of total market share between them. The Platform/App Spectrum Is a Long Tail. Something else is happening. They’re extremely consolidated.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

JANUARY 24, 2020

Google favors headers. Ultimately, header tags is what Google uses to tell web browsers their search query is relevant to your post. That would tell Google exactly how to send web browsers to your post. The change is to give a heads up to Google about what the H1 is: The Guide to Starting eCommerce.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” It’s all part of Google’s new initiative called “Privacy Sandbox”, which was launched late last year. Market with Intent.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. In Q4 of 2018, spend on Google Shopping ads rose by 43%. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. They also report that 35% of users purchase a product within 5 days of the Google search.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

APRIL 4, 2019

For instance, consider what happens when I type "summer shoes" into Google: Zappos clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organically. Google Trends. Google Ads Keyword Planner. Google Trends. Google Ads Keyword Planner. Best SEM tools. Keywordtool.Io. Keywordtool.Io.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . HubSpot’s course in “ Content Writing Strategy ” offers comprehensive information to help boost your writing skills.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

SEPTEMBER 19, 2017

fact, 64% of searches are made up of four words or more, and 20% of Google searches are now conducted via voice. Additionally, Google's search algorithm is doing a better job at providing the exact information searchers are looking for through the mountains of content out there, thanks to advances in machine-learning and semantic search.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. If a company implements a good local SEO strategy, Google will automatically display results based on the location.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Like most consumers, you start with an internet search, typing something like "refrigerators" into Google. What Is Inbound Marketing? The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

NOVEMBER 6, 2019

But sometimes, running paid ads -- like pay-per-click (PPC) on Google -- feels like you're spending a lot of money without seeing any results. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. According to Google, each ad group should contain anywhere from five to 50 keywords.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Hubspot

MAY 31, 2018

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Says Forrester, “There is a lot of nuance and subtlety here, but this document from Google explains how their Quality Raters are trained to evaluate voice answers, for example. Keyword research isn’t dead.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

APRIL 23, 2018

According to a HubSpot survey of 300 U.S. Trust was a recurring theme at these hearings, so it’s no surprise that trust in the company has taken a hit in the days and weeks since Zuckerberg’s testimony," says Henry Franco, HubSpot's social campaign strategy associate. Facebook CEO Mark Zuckerberg's testimony before U.S.

Facebook 73

Facebook Long Tail Marketing Amazon Lead Ranking 73

Hubspot

MARCH 19, 2020

You can include short-tail (e.g., "AI") AI") and long-tail (e.g., Google's autocomplete, similar searches, or Keyword Planner are accessible ways to explore what your audience is searching for. When writing that post, you'll need to include long-tail keywords for which people are searching.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Core web vitals are a set of three user experience metrics Google considers mission-critical. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Core Web Vitals.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

MARCH 15, 2011

Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Go here to create an account and submit your website.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? (New New to keyword research?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

” moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Like I said -- cool. 2) Above the Fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

SmartBug Media

APRIL 2, 2020

But the Buyer’s Journey is one of the most important aspects of SEO because search engines like Google ultimately want to help buyers find what they're looking for. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102