Parse.ly

AUGUST 25, 2022

We surveyed Parse.ly They are gatekeepers who serve as a dedicated data-producing function for larger teams of end-users, like a newsroom. They’ve been using Google Analytics as their reporting source of truth for a decade, sometimes longer. And I can easily run a daily report in Google Sheets for predictions and trends.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. See common benefits below. You’ll boost sales prospecting efficiency.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

ViewPoint

JANUARY 26, 2012

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop.

B to B 120

B to B netFactor Media SEM 120

Schubert B2B

NOVEMBER 30, 2017

According to a Center for Exhibition Industry Research report , 81% of trade show attendees have buying authority. No gatekeeper screening. Send out customer surveys or ask customers directly. Most trade show attendees are there looking for a solution to their challenges. No back and forth trying to set up a call.

Trade Show 59

Trade Show B2B Work Management Marketing Agencies 1 59

Schubert B2B

NOVEMBER 30, 2017

According to a Center for Exhibition Industry Research report , 81% of trade show attendees have buying authority. No gatekeeper screening. Send out customer surveys or ask customers directly. Most trade show attendees are there looking for a solution to their challenges. No back and forth trying to set up a call.

Trade Show 48

Trade Show B2B Work Management Marketing Agencies 1 48

chiefmartech

DECEMBER 7, 2020

A survey of marketers conducted in May 2020 found that 59% were concerned that AI and machine learning would limit their personal growth — up from only 14% in 2019. You can download our full paper , including many terrific interviews from WPP executives. I’m republishing it here as a 7-part series. This is part 6.

Marketing Automation Services 86

Marketing Automation Services Marketing Management Trends Multivariate analysis 86

Hubspot

APRIL 4, 2018

When I think ‘cool’ I imagine companies that do great things for customers/employees or beautiful/unusual products." ~ Female, 17, It's Lit report. We believe everyone should have a chance to be discovered, build a business and succeed on their own terms, and that people—not gatekeepers—decide what’s popular. Take a look at YouTube.

Work Management 78

Work Management Marketing Management Planning Paid Search Agency 78

Sprout Social

JULY 20, 2016

The best part about LinkedIn is you’re able to bypass gatekeepers. You can start by surveying existing content related to your topic or industry on LinkedIn Pulse. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. Find Decision Makers.

Lead Generation 95

Lead Generation Linkedin Paid Content Generation 95

Buzz Marketing for Technology

JUNE 27, 2008

Salary surveys. Computer Literacy Doesn't Mean Information Literacy, Report Says. The report details the implications of these problems for library professionals. Basically, they still need Us as jack-of-all-troubleshooting Gatekeepers to the Lost ARKives; at least for the next nanosecond or two. Search The Site.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Buzz Marketing for Technology

JULY 20, 2008

Need to cite this story in your essay, paper, or report? 16, 2007) — Website policy makers who use robots.txt files as gatekeepers to specify what is open and what is off limits to Web crawlers have a preference for Google over other search engines, say researchers. > a service of AAAS. Use one of the following formats: APA.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Zoominfo

JUNE 24, 2021

Filter for Your Perfect Candidate According to Gem’s Recruiting Trends Report , 58% of recruiters say finding quality candidates is a struggle. Having access to personal email addresses and mobile phone numbers allows you to skip the gatekeepers and reach candidates directly.

Zoominfo 130

Zoominfo Multi-Touch Attribution Enterprise Management Class 130

Tomorrow People

DECEMBER 18, 2018

In its new content marketing report , the Content Marketing Institute (CMI) surveyed 1,947 companies around the world on such questions. Marketers have learned to control this, using multiple variants of content around a single theme to increase their SEO footprint and gatekeeping major milestones with squeeze pages and signup forms.

SEO 153

SEO Practices Content Social Media 153

Savanta

NOVEMBER 16, 2014

The findings garnered from desk research can help to frame a good qualitative interview and a thorough focus group can help provide relevant answer options for a quantitative survey. And before you even have the opportunity to persuade them you need to get past any ‘gatekeeper’ such as a secretary or PA.

Research 120

Research Features B2B Marketing B2B 120

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? Gatekeeper: Stops your product from being approved. Pull together a report. Using a wide variety of sources (e.g.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

direct interviews with defected customers, company reports, websites, press releases), find out all you can about your competitors’: Current and future strategic objectives: What are they trying to achieve and how? Many firms use the Van Westerndorp index when sending pricing surveys to their potential customers.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Metadata

JANUARY 11, 2024

By multithreading with paid media (aka ads) you can target the buying committee and ensure you’re engaging with all the important stakeholders involved in a deal, including the influencers (the people who provide insight into a potential purchase without an official “vote”) and gatekeepers (the people who control access to the true decision-makers).

Peer-to-peer 52

Peer-to-peer Media Work Management Sales Qualified Leads 52

Golden Spiral

MAY 16, 2019

Earned media is the art and science of cultivating relationships with the reporters and editors who cover your industry, and working with them to include your company and its products, messages and thought leadership into their publications/sites. Public relations isn’t just cranking out press releases. Key Takeaway.

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78

Content4Demand

JANUARY 31, 2023

2022 Content Preferences Survey, Demand Gen Report Tweet How has the buying process changed since 2020? This research report pulled data from about 2,100 respondents—a good pool of people. The top three assets buyers are looking for during their research phases are webinars, E-books and research reports.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

Zoominfo

JUNE 24, 2021

According to Gem’s Recruiting Trends Report , 58% of recruiters say finding quality candidates is a struggle. Having access to personal email addresses and mobile phone numbers allows you to skip the gatekeepers and reach candidates directly. Filter for Your Perfect Candidate. Automate Engagement.

Zoominfo 52

Zoominfo Multi-Touch Attribution Enterprise Management Outreach 52

ClearVoice

MAY 5, 2020

Ebooks, videos, infographics, reports, podcasts, and presentations are common content assets. If a report is the content asset, you will slice and dice that information into many other pieces of foundational content. Getting buy-in from the almighty budget gatekeepers can usually be solved with a quick competitor analysis.

Lead Scoring 82

Lead Scoring Lead Ranking Planning Content Marketing 82

Content Standard

JUNE 3, 2021

In a recent survey conducted by Skyword, 73 percent of brands indicated that they’re likely to rely more heavily on freelancers in the next two years—and scaling your external collaboration means getting everyone on the same page about expectations and requirements.

Planning 137

Planning Guidelines Paid Search Agency Content 137

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. Complete Funnel Visibility and Reporting. Top 10 Reports Your CMO Wants from Digital Marketing. Top 5 Reports Finance Wants from Marketing. Top 5 Reports Sales Wants From Marketing. 10 Killer Salesforce Reports.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Lead Liaison

JULY 18, 2018

So we’re trying to find our influencers, maybe gatekeepers while we’re out there. And with this campaign, I’m able to associate a cost to it and so this cost might initially be what we’re estimating the cost is gonna be once the event is over we know we’re gonna have expense report, we’re gonna have all the things.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Single Grain

NOVEMBER 18, 2019

According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: These content marketing tips are intended to fill that gap. They’re the gatekeeper for outsourced content, ensuring that it meets the brand's high standards.

Paid Content 106

Paid Content SME Product Tips 106

Salesforce Marketing Cloud

APRIL 13, 2022

That’s according to the latest executive survey by NewVantage Partners, which has been polling leaders on the topic annually for 10 years. . The majority of respondents in the NewVantage survey cited cultural impediments as the greatest challenge. Data for all, not just the gatekeepers. Why the gloomy numbers on numbers?

Budget Programs 98

Budget Programs Training Case Studies Work Management 98

Webbiquity

APRIL 27, 2021

Blogging platforms, content curation software , and social networks enable anyone with the ability and ambition to become a reporter, opinion pundit, or industry trade journalist online. Inxpo (founded in 2004) added surveys, games, and social media integration. Instagram and Twitter empower anyone to be a photojournalist.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Sprout Social

OCTOBER 17, 2016

Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand. 54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets. Quick Twitter Stats 310 million monthly active users.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

QuanticMind

OCTOBER 25, 2017

Brinker notes that for all these significant touchpoints, marketers increasingly act as the central hub that owns these activities, similar to the way IT departments were once popularly the gatekeepers of all enterprise technology in the 1990s and early 2000s. 49% of surveyed companies use some form of marketing automation.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead. Learn more about how to use NPS surveys for marketing here.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

seo.co

MARCH 21, 2022

Anyone can start a blog with their computer or become a reporter with their smartphone. In the past, major news and media outlets were the gatekeepers to getting your message out. Try using it as a springboard for discussion on social media or for gathering feedback through online surveys. And you should, too. Not anymore.

Paid Search Agency 116

Paid Search Agency Companies Media Content 116

Unbounce

OCTOBER 22, 2018

Then, in February of 2017, Google returned to the subject of speed in a big way, publishing an industry benchmark report that’s been widely shared ever since. While the core message that “speed matters” was the same in 2009, in the report Google was now warning that “consumers are more demanding than ever before.

Landing Pages 110

Landing Pages Mobile Advertising Lead Scoring Lead Ranking 110