Marketers under pressure to cut martech spend
Martech
MAY 22, 2023
That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Gartner cites recessionary fears, inflation and a talent gap as stoking concerns in the enterprise that have knock-on effects on marketing and marketing technology investments.
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