Animalz blog

MAY 15, 2023

Flexibility is the name of the game as you get started with generative AI. Our theory: SERPs will become saturated with AI copycat content. Consider how your content will add to the discussion in a way AI can’t, like addressing neglected topics, sharing surveys, and sourcing quotes from experts.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

chiefmartech

JANUARY 10, 2022

Another example of aggregation theory in tech stacks is with Automation. Recent survey data from no-code vendor Tonkean shows the empowerment of business teams to build some, if not all, of their own automated workflows is becoming an accepted norm. This will drive further adoption of Agile Marketing practices.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

PureB2B

SEPTEMBER 5, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 62

Relevance Research Content Opinions 62

chiefmartech

DECEMBER 27, 2021

It’s analogous to how B2C platforms such as marketplaces and social media networks aggregate creators, merchants, and providers — with a nod to Ben Thompson’s aggregation theory model. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. Workato), UI layer (e.g.,

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

ClearVoice

NOVEMBER 16, 2019

Podcasting created a space where people discussed theories and social issues intelligently with an openness to being rational, fact-based and playful. A content creator like me could put skin in the game, and even listen to podcasts to be a better writer. I took to creating my own growth goal, and, yes, I wanted in.

Storytelling 45

Storytelling Curation Demographics Impressions 45

Stevens & Tate

AUGUST 10, 2020

Twitter has also taken action against QAnon content, suspending thousands of accounts for sharing or associating with any “conspiracy theory-ridden content”. According to a recent Marketing Land survey of 300 people, 3 out of 10 people responded that they anticipate attending in-person events in the first half of 2021.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Content Standard

JUNE 22, 2021

Scale is the #1 motivator behind blended content marketing teams, according to our survey respondents. I have a theory that word-of-mouth recommendations make marketers feel like they’re making safe bets. Leveraging freelance talent gives brands flexible bandwidth, unlimited choice, and the ability to scale content quickly.

Word of Mouth 73

Word of Mouth Content Work Management Guidelines 73

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Need proof? Your roadmap is your compass for reaching your destination, and at my agency, we take a strategy-first approach.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Hubspot

SEPTEMBER 17, 2020

In the next section, I’ll cover more of the theory from advertising as well as search on why this works (and how it can work for many different channels and companies). I bet it followed a similar trajectory (recent examples that come to mind are Sapiens , Tiger King , Game of Thrones , and the Oura Ring — at least in the circles I run in.).

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

PureB2B

SEPTEMBER 5, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 48

Relevance Research Opinions Content 48

Salesforce Marketing Cloud

FEBRUARY 16, 2024

I believe commissions are a game-changer. For instance, a 2022 Gartner survey found that 90% of sellers experience burnout, which can lead to resignations. Calculate commission rates and payouts Clarity is the name of the game for both your business and sales team. However, the devil is in the details with this theory.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Cybernetic Big Five Theory (CB5T): OCEAN.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Cybernetic Big Five Theory (CB5T): OCEAN.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

ClearVoice

OCTOBER 22, 2018

The theory here is that it helps the content become more readable, and helps call out important content that readers would most likely find value in. This “dare you not to share” call-to-action is one that consumers are most often annoyed by (see survey findings below). Highlight and Share. Click To Tweet.

Customer Surveys 65

Customer Surveys Advertising Mediums Click Rate Content 65

Buzz Marketing for Technology

NOVEMBER 17, 2011

We approached this space through the lens of Chaos Theory and non-linear mathematics. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! Also, can the Metavana model be applied to other types of unstructured data besides social media, such as blogs, forums, survey verbatims, etc…?

ROMI 100

ROMI CMO Enterprise Management Work Management 100

PureB2B

MAY 30, 2022

With the arrival and growth of personal computers, the internet, home video, video games, and other devices, technology became a crucial part of day-to-day life. Even if these theories aren’t 100% correct 100% of the time, they can still help with formulating pitches, establishing strong client relationships, and winning accounts.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” As for actions, the What?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Exo B2B

NOVEMBER 22, 2018

But what is the relationship between survey results and B2B marketing research? I have some theories and questions about why people are reluctant to invest in marketing research. There isn’t the slightest. If anything, this seems to undermine the confidence we have in marketing research. Does it remain relevant in B2B?

Research 51

Research B2B Marketing Work Management B2B 51

ClearVoice

FEBRUARY 25, 2019

Take on robots and AI… Robots/AI will take your job — not just you factory workers or coders, but also surgeons, lawyers, writers and artists. – Source: ClearVoice (Specifically, this was people’s biggest fear in a survey I conducted and wrote about a couple months ago.).

Branding 74

Branding Brand Identity Planning Lead Ranking 74

LeanData

NOVEMBER 9, 2015

In theory, sales and marketing are on the same team. A new LeanData survey largely confirmed the traditional strain between the departments. A new LeanData survey largely confirmed the traditional strain between the departments. They have different objectives, but by working together, they win games.

Paid Search Agency 56

Paid Search Agency B2B Sales Marketing & Strategy Customer Surveys 56

Marketing Insider Group

JULY 27, 2015

85% of companies aren’t using buyer personas correctly, according to the same survey. Buyer personas, in theory, are highly useful strategy documents. But other functions of the business all have skin in this game, and should reach consensus on the format, composition and expected use of personas.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

Marketing Interactions

MAY 21, 2018

The intent to expand content marketing strategy and tactics is in every B2B marketing survey. You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs. To transform, we need to up our game. Content operations can make this change happen.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Cintell

FEBRUARY 25, 2015

85% of companies aren’t using buyer personas correctly, according to the same survey. Buyer personas, in theory, are highly useful strategy documents. But other functions of the business all have skin in this game, and should reach consensus on the format, composition and expected use of personas.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

LeanData

NOVEMBER 9, 2015

In theory, sales and marketing are on the same team. A new LeanData survey largely confirmed the traditional strain between the departments. A new LeanData survey largely confirmed the traditional strain between the departments. They have different objectives, but by working together, they win games.

Paid Search Agency 40

Paid Search Agency B2B Sales Marketing & Strategy Customer Surveys 40

LeanData

NOVEMBER 9, 2015

In theory, sales and marketing are on the same team. A new LeanData survey largely confirmed the traditional strain between the departments. A new LeanData survey largely confirmed the traditional strain between the departments. They have different objectives, but by working together, they win games.

Paid Search Agency 40

Paid Search Agency B2B Sales Marketing & Strategy Customer Surveys 40

LeanData

NOVEMBER 9, 2015

In theory, sales and marketing are on the same team. A new LeanData survey largely confirmed the traditional strain between the departments. A new LeanData survey largely confirmed the traditional strain between the departments. They have different objectives, but by working together, they win games.

Paid Search Agency 40

Paid Search Agency B2B Sales Marketing & Strategy Customer Surveys 40

Webinato

SEPTEMBER 9, 2015

In this paper, we analyze the theory behind Attendee Action Threshold (A2T) and discuss practical methodologies to increase attendee responsiveness and, hence, the conversion rate in marketing webinars. In certain cases you might want to ask them to play a game within the platform. Any sound marketing project requires predefined goals.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. There are endless theories out there regarding what colors and images you should use on your landing page to bring you closer to converting visitors. If you’re: Conducting customer interviews or distributing micro surveys. Monitoring social media platforms.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Buzz Marketing for Technology

JUNE 27, 2008

conspiracy theory. (3). Start a regular poker game. Australia. (16). beautiful. (2). bureaucracy. (1). Christian. (4). Christmas. (1). climate change. (7). community. (5). craftsmanship. (9). economics. (10). education. (3). eLearning. (1). Enterprise 2.0. (5). entrepreneurship. (6). SQL Server. (3). technology. (3). terrorism. (3).

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

QuanticMind

JULY 11, 2017

Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Selected responses to the survey are below. This will, in theory, free up marketers’ time to be more creative and focus on big tasks. Because marketing/PR will forever be a relationships game – not only automation. Not necessarily.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Convince & Convert

MARCH 29, 2012

Eric, I’m sure being in this game, this is something that you struggle with all the time. Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. I’m wondering what the other 41% of the survey’s online marketing challenges of B2B organizations. Eric: Yeah.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Eric, I’m sure being in this game, this is something that you struggle with all the time. Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. I’m wondering what the other 41% of the survey’s online marketing challenges of B2B organizations. Eric: Yeah.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Buzz Marketing for Technology

JUNE 27, 2008

The domain of sociotechnical studies is considered as a means of unpicking cultural issues at work in specific environments through the deployment of actor-network theory to identify shifting organizational power relationships. Surveys (6 posts). I must say that Hazel Hall assumes an organization where KM has been formally initiated.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Customer Experience Matrix

DECEMBER 30, 2021

Think Survivor meets Game of Thrones with a dash of Big Bang Theory. Integration is often the top-ranked vendor selection criterion in surveys, which some see as showing that problem is well understood. It’s a picture that makes a lot of sense.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Single Grain

OCTOBER 12, 2023

Work With Us 13) Gaming Videos: IGN There are 3.09 It should be no surprise that players consume gaming content, specifically videos. IGN is one of the channels that has dominated the gaming sphere: They create different types of video content in the gaming sphere, such as news, reviews, clickbait, and playthroughs.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Content Standard

MAY 22, 2016

Less than six months after the Nielsen report, a new survey from Deloitte found that US consumers were more inclined to stream entertainment from an internet service than tune into live TV. Instead, they’re bringing over the same processes, theories, and measurement standards from legacy channels.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Hubspot

AUGUST 11, 2016

The first, “clearly,” is particularly important -- according to a recent Wrike work management survey, 37% of employees blamed “unclear priorities” for decreased productivity. It seems simple in theory, right? When we think of it, many of us have visions of things like trust falls and kitschy name-games. Succinctly.

Ad Building 28

Ad Building Thought Leadership Work Management PR 28