SmartBrief - Marketing

MAY 19, 2024

This improves the opportunities for upselling and cross-selling and ultimately benefits the customer as well, provided the suggested products offer them genuine value. Another use case for predictive analytics is in forecasting demand through historical data, weather forecasts, and upcoming events.

Marketing AI 91

Marketing AI Forecasting Cross-Selling Loyalty 91

InsightSquared

AUGUST 14, 2019

Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling. Today’s sales reps are facing a major problem: they can’t find enough time in their day to actually sell. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. Leverage AI for Predictive Sales Forecasting (Improved Sales Forecasting Accuracy by 10-15%) Sales forecasting doesn’t have to be a guessing game.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

InsightSquared

APRIL 10, 2020

Some may feel RevOps is a buzzword, but when executed successfully, it can increase win rates, decrease time to close, improve cross-functional collaboration, reduce spend—and that’s just the start. With complete pipeline visibility you can spot any problems, adjust your forecast, coach reps and even more.

Forecasting 177

Forecasting Webinar Metrics Cross-Selling Top of Funnel 177

InsightSquared

OCTOBER 2, 2020

You wanted to see cross-functionally—broad and deep. Those questions (and more) are exactly what we are answering with the first all-in-one Revenue Intelligence Platform , featuring Activity Capture, Guided Selling, Interactive Reports, AI Forecasting, Dashboards—and now Conversational Intelligence. . Solving their challenges.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

Zoominfo

AUGUST 31, 2020

Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

JULY 13, 2023

Here are some examples of how we use GTM Plays during the customer renewal and expansion process: Upsell/Cross-sell Upsell and cross-sell opportunities are all about getting existing customers to buy into additional products and services that your business offers. Enabling reps is also all about proper coaching.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 129

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 129

SmartBug Media

SEPTEMBER 14, 2023

This is especially frustrating after you spend hours making predictions, analyzing reports, and forecasting sales to estimate your stock needs. Inventory overstock results from a business buying more of a product than it can sell, which is most often a result of poor forecasting quality. Experiment with selling options.

Marketing & Strategy 75

Marketing & Strategy Marketing Strategy Work Management Planning 75

Aberdeen

MAY 14, 2019

Check out this week’s episode where Matt discusses how organizations can improve the overall accuracy of their forecasting and how much of it can be automated with Ronnie Rich of IBM. Forecasting in itself can be problematic and automation can only take us so far. This Week’s Guest: “Forecasting is so variable.

Forecasting 40

Forecasting Business Work Management Cross-Selling 40

InsightSquared

APRIL 14, 2021

This key analytic is one of the easier data points to calculate, yet one of the most difficult numbers to improve if your forecasting data isn’t reliable. Knowing this key sales metric offers an opportunity to assess high-value customers for up-sell and cross-sell potential.

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156

xiQ

MARCH 27, 2024

These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition. It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Martech

JANUARY 25, 2023

HubSpot for fiscal year forecasting and goals now lets you customize reporting for your fiscal year, eliminating the need to download forecasts and goals and manipulate them manually.

Ad Frequency 100

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 100

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. It’s not just about new smart TVs and cross-device streaming services, however.

Analytics 94

Analytics Privacy Policies Paid Search Agency Advertising Agencies 94

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Show me how to make the right moves in my pipeline, guide my leaders and reps to win (and win faster), and hit my forecasts every time. Get AI-driven insights that help you boost revenue Sell smarter with a revenue intelligence platform built into Sales Cloud. Revenue intelligence is a data-driven way to sell. Ready to dive in?

Forecasting 59

Forecasting Work Management Cross-Selling Marketing Management 59

Top Rank Marketing

AUGUST 16, 2023

Product growth slows as ad spend rises A forecast from Insider Intelligence found that B2B product sales growth is at just 3.4% The research shared “a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023.”

B2B Marketing 98

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 98

Zoominfo

JANUARY 12, 2021

A steep upfront investment, the CRM promised to digitize go-to-market motions and give sales managers visibility into pipeline and forecasting management, including quote-to-cash, territory management, and customer 360 efforts.

CRM 100

CRM SMB Cross-Selling Forecasting 100

Zoominfo

AUGUST 31, 2020

Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns , in-app message campaigns, user research, and product launches. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. Cross-departmental agreements like this are not easy to implement.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Build effective strategy and efficient processes with one tool See how Sales Cloud can help sales leaders plan, forecast, and enable teams with the power of automation and AI. Should we enter new revenue models, like selling subscriptions? That’s a big challenge, and below we’ll look at the kind of person who can take it on and thrive.

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

Hubspot

AUGUST 2, 2022

SaaS selling — and SaaS revenue — are distinctly different from traditional sales and require a new approach to maximize their potential. SaaS businesses should also make a concerted effort to establish reliable contracts, identify and convert new customers, and increase monthly revenue generation through both upselling and cross-selling.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Cross-Selling 69

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Create sales plans that save reps time and maximize sales impact Get your targets, budget, and headcount aligned with just a few clicks so you can sell more efficiently. Sure, you could hand off your product or service information to sellers and just have them sell as much as possible. See how it works What are sales targets?

Cross-Selling 116

Cross-Selling Budget Programs Training Work Management 116

InsightSquared

FEBRUARY 6, 2020

To do this effectively, you’ll want to understand all touchpoints, which is best accomplished by automating Activity Capture to reduce the burden of manual entry (more time for reps to sell!) It’s the most effective indicator of sales performance , which ultimately influences performance reviews, reps coaching, forecasting and more.

Barriers 177

Barriers Webinar Metrics Top of Funnel Cross-Selling 177

Zoominfo

MARCH 29, 2023

Those longer buying cycles can cascade throughout the economy, causing stress on sales teams and making revenue more difficult to forecast. “We While the adjustment to a longer selling process can be challenging, a proactive approach can help you secure more wins. We are in a measured buying environment.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

SalesIntel

MAY 13, 2024

This article will dig into the nuances of B2B selling , comparing it with business-to-consumer (B2C) sales, discussing its importance, addressing common challenges, and outlining strategies to enhance the sales journey. What is B2B Selling Experience?

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Martech

MAY 24, 2024

Omitting cross-selling and upselling in transactional messages Charge : Misappropriation of funds. So, once again for everybody waiting to be booked on this email crime: The open rate is not a metric you can depend on to forecast anything. Marketers knew it was there but didn’t understand how it worked.

RFP 107

RFP Deliverability Blast Campaigns Budget Programs 107

Salesforce Marketing Cloud

JANUARY 25, 2024

Inventory management is how companies track and control the goods they buy, store, sell, and use. For others, like retailers, it’s ready-to-sell stock. Demand forecasting: Demand forecasting is the art and science of predicting customer demand for particular products. Get the guide Why is inventory management important?

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Optinmonster

APRIL 22, 2022

Someone who abandoned their cart probably won’t be interested in upsells or cross-sells. London North Eastern Railway: [name], the journey to London Kings Cross won’t be the same without you. FOMO/Forecasting. A more positive variation on FOMO is forecasting. Nomad: Nomad Gear Is Selling Out Quick.

Urgency Marketing 87

Urgency Marketing Cross-Selling Forecasting Sample 87

ClickDimensions

OCTOBER 24, 2023

According to a report by Capgemini, 55% of consumers prefer interactions powered by AI for their speed and efficiency, and 64% of consumers say that 24/7 availability is one of the best features of AI-powered customer service.: Recommendation Engines: AI-powered recommendation systems analyze customer data to suggest relevant products or content, (..)

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Salesforce Marketing Cloud

JUNE 2, 2022

It’s what helps drive forecast accuracy, and it’s how we drive accountability by product, geography, and segment. This is arming our sales teams with the right tools to sell and win deals. Make sure you have cross-functional representation in the room so you can make decisions and act on them quickly. Enablement.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Martech

OCTOBER 19, 2023

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. Monitoring these metrics allows for accurate revenue forecasting, enabling your teams to make informed decisions and allocate resources effectively.

Top of Funnel 129

Top of Funnel Planning Product Ad Frequency 129

Customer Experience Matrix

FEBRUARY 6, 2013

The estimates are based on client counts and estimated revenue per client, and cross-checked with estimates using employee counts and estimated revenue per employee. Both methods give similar results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Televerde

MARCH 16, 2022

When used correctly, AI technology and automation tools can improve efficiency at every level, whether nurturing leads, communicating with customers, sending invoices, or generating forecasts and analytical reports. Upselling and Cross-Selling. Sales Forecasting. What is Sales Automation and Why Does It Matter?

Marketing AI 52

Marketing AI Top of Funnel Automation Work Management 52

Salesforce Marketing Cloud

AUGUST 24, 2023

Cross eyes. Automatically create sales dashboards to visualize your data Hit your targets with data-driven selling guidance built directly into your CRM. With this information, the manager can forecast sales for the quarter and identify opportunities for coaching. Fill in cell. Update column. Rinse, repeat — 10 times a day.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Modern B2B

OCTOBER 20, 2023

and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here). times more growth.

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

InsightSquared

MARCH 15, 2019

Weekly pipeline reviews and forecast calls should be driven from Salesforce reports and dashboards and never using Excel, emails, or off-the-cuff conversations because someone has stored that info in their brain. The culture and expectations start with the leadership team. “If So hear me out. A CRM is a connector and a time saver.

CRM 239

CRM Work Management Sales Cycle Cross-Selling 239