Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

Paid Search Agency 332

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 332

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 269

Marketing AI B2B Marketing Planning B2B Thought Leadership 269

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 134

Marketing AI Lead Ranking Work Management Lead Scoring 134

Marketing Insider Group

AUGUST 14, 2023

Well, they do, and it’s called generative AI. Generative AI has the power to speed up the process and still produce top-notch content. In this post, we’re discussing why every marketer should be using Generative AI in 2023, and 7 specific ways you can start leveraging this technology. What Is Generative AI?

Marketing AI 246

Marketing AI Generation Training Marketing & Strategy 246

Marketing Insider Group

FEBRUARY 1, 2024

With SEO forecasting, you’re about to become the Houdini of digital marketing , unlocking mysteries of future trends and user intentions with ease. So, buckle up as we dive into the world of SEO forecasting. Understanding SEO Forecasting Think of SEO forecasting as your compass in the world of search engine optimization.

Forecasting 200

Forecasting SEO Terms and Conditions Marketing Analytics Tools 200

Tomorrow People

NOVEMBER 7, 2017

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success. What'S next for your content marketing strategy?

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. Most respondents (54%) believe that metaverse marketing will become a long-lasting trend.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift. To answer these questions, we must first understand how AI is changing the way people search.

Enterprise Management 272

Enterprise Management Generation Lead Ranking User-Generated Content 272

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. It is a proven use case that makes introducing AI into your organization seamless and more likely to succeed. The predictions made by predictive AI drive millions of decisions every single day.

Forecasting 111

Forecasting Advertising Agencies Barriers Paid Search Agency 111

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership.

Digital Transformation 345

Digital Transformation Marketing AI Work Management Marketing Management 345

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Only 25 percent of companies report their sales reps, those closest to the deals, are involved in the forecasting process.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1.

Marketing AI 109

Marketing AI Trends Marketing Management Psychographics 109

Salesforce Marketing Cloud

JANUARY 6, 2025

Youre up against larger companies, tight budgets, and a crowded market. However, artificial intelligence (AI) can help you overcome these challenges. With AI, youre paving the way for a smarter, more connected future. Streamline resource allocation with AI insights.

Marketing AI 111

Marketing AI Startups Allocation Customer Satisfaction 111

Marketing Insider Group

NOVEMBER 21, 2022

Emerging technology, including augmented reality and AI, will continue to offer more opportunities for event planning. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. This practice is commonplace in all the big and popular digital marketing conferences today.

Trends 318

Trends Marketing AI Co-Registration Conference 318

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 362

Thought Leadership Enterprise Management Work Management Marketing Management 362

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Recent marketing statistics show that 86% of marketing professionals are already using video content as a marketing tool. Segmented marketing. How can your brand take advantage of AI on social media?

Social Media 293

Social Media Marketing AI Trends Peer-to-peer 293

Customer Experience Matrix

AUGUST 4, 2022

I once read that the most accurate weather forecast is tomorrow will be the same as today. The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. Power over not just advertising, but news and commerce, and future technologies like cloud hosting and artificial intelligence.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Salesforce Marketing Cloud

OCTOBER 2, 2024

Artificial intelligence (AI) has gone mainstream. In fact, according to Salesforce’s Small Business Trends report , approximately nine in 10 small and medium-sized business (SMB) teams are using AI. 60% say they are currently using generative AI (GenAI) or plan to use it.

Marketing AI 122

Marketing AI Small Business Marketing Enterprise Management Work Management 122

Marketing Insider Group

NOVEMBER 12, 2019

Emerging technology including augmented reality and AI will continue to offer more opportunities for event planning. The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack. Use of AI in Event Organization and Analysis. Quick Takeaways. A Move Towards Sustainable Events.

Trends 279

Trends Marketing AI Co-Registration Merchandising 279

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 137

Trends Tips Paid Search Agency Planning 137

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 150

Lead Ranking Marketing Automation Services Work Management Allocation 150

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. AI makes an impact.

Marketing Analytics Tools 138

Marketing Analytics Tools Marketing AI Lead Ranking Research 138

Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities. Developing cutting-edge AI capabilities in-house is costly and time-consuming.

Forecasting 113

Forecasting Marketing Management Business Advertising Agencies 113

Marketing Insider Group

APRIL 18, 2023

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). And, as I’m sure you know, there’s no better way to win our hearts at MIG than with revolutionary web design and great content marketing.

Content Marketing 348

Content Marketing Paid Search Agency Content Marketing & Strategy 348

Martech

MAY 22, 2024

In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results.

Marketing AI 114

Marketing AI Optimization Campaigns Marketing Automation Services 114

Martech

NOVEMBER 27, 2024

This is good news for marketers looking to optimize holiday campaigns. The stats support two other behaviors related to experience: mobile-first strategies and a growing use of AI agents. Interest in AI agents. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience.

eCommerce 110

eCommerce Forecasting Mobile Marketing Stats 110

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Zoominfo 130

Zoominfo Marketing AI Marketing Analytics Tools Enterprise Management 130

Marketing Insider Group

OCTOBER 2, 2019

CRM Ontraport ’s sales force automation lets companies customize their own system to not only manage sales workloads, but also track leads with a visual pipeline; send email and SMS follow ups; and forecast the value of each lead. Its Sales Cloud Einstein uses artificial intelligence for predictive lead scoring and capacity forecasting.

Tools 254

Tools Enterprise Management Lead Ranking Lead Scoring 254

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 129

Marketing AI Work Management Marketing Management Customer Satisfaction 129

Martech

OCTOBER 12, 2023

The cost of building, training and operating AI is enormous. On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” Writesonic ’s Botsonic is an AI chatbot powered by OpenAI’s GPT-4.

Multivariate analysis 114

Multivariate analysis Forecasting API Paid Search Agency 114

InsightSquared

JUNE 13, 2019

InsightSquared Announces New Solutions that Equip Revenue Operations with End-to-end Platform Capabilities for Marketing, Sales Forecasting, and Customer Success. Ramp is bringing together more than 500 sales, marketing, and revenue operations practitioners, along with the leaders they advise.

Marketing Management 48

Marketing Management Forecasting Paid Search Agency Marketing Attribution 48

Martech

SEPTEMBER 20, 2023

You don’t have to be a Silicon Valley prodigy to harness the power of AI. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems. Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments?

Marketing AI 114

Marketing AI Marketing Management PR Press 114

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

Marketing Analytics Tools 102

Marketing Analytics Tools Forecasting Marketing & Strategy Marketing Strategy 102

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 303

Marketing Budget Enterprise Management Sales Management Work Management 303

Heinz Marketing

SEPTEMBER 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. Enhancing Predictive Analytics with AI AI empowers predictive analytics, offering a nuanced approach to data analysis.

Marketing AI 110

Marketing AI Analytics B2B Marketing Lead Ranking 110