Optinmonster

OCTOBER 17, 2023

Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. The advantage of in-person focus groups is that you observe the consumer’s verbal and non-verbal reaction to your product or advertising. Then, observe the dialogue.

Research 98

Research Case Studies Case Study Skype 98

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) “It is up to you to do the research and build the personas and profiles,” said Maxwell.

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. In comparison to the CMO, the CGO has a broader focus.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

KoMarketing Associates

JUNE 7, 2018

But having some challenges when it comes to creating effective and engaging content for B2B organizations doesn’t mean that your content should cover the same topics over and over. Because we work in our organization day in and day out, we become familiar with the lingo, procedures, and information that goes with our work and industry.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. It’s also a good idea to talk with employees at various levels across the organization — from senior executives to sales and support. One client opted for managers to nominate top performers to take part in a focus group. However, the ROI can be enormous.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Martech

FEBRUARY 9, 2024

In these circles, trust runs high and loyalty follows since a common purpose unites members – whether that’s a lifestyle accountability group chat or a focus group made of top customers from a global brand. This could be internally as part of a team initiative or with key stakeholders outside of the organization.

Communities 116

Communities Top of Funnel Word of Mouth Enterprise Management 116

Martech

SEPTEMBER 21, 2023

This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. Here’s what this means for B2B marketing organizations.

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing AI Profiling Personalization 118

Tony Zambito

AUGUST 3, 2011

  In this final reflection, I offer 6 essentials to embedding buyer personas into your organization.     These organizations are employing a team of anthropologists and ethnographers to continuously research consumer or buyer behavior.  Triangulate Your Research.

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights. Did your SEO program lead to a surge in web traffic?

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Content Standard

APRIL 23, 2024

Skilled CMOs are at the forefront of the application of tech and data science, ensuring the right balance of tech and human expertise across their organizations and that data is being used to answer the right business questions. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights.

CMO 57

CMO Enterprise Management Planning Work Management 57

Webbiquity

FEBRUARY 7, 2023

This can involve sharing the story with a small focus group, soliciting their thoughts and suggestions, or conducting user testing to see how well your story resonates with your intended audience. Mehdi Hussen is a SaaS marketing and organic growth consultant.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Vision Edge Marketing

JUNE 16, 2020

Finding the intersection of Passion and Pain could expand your organization’s marketing potential. Because pain and passion points are highly subjective, we recommend beginning with methods such as in-depth interviews or focus groups. Revealing these often takes qualitative and quantitative research.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

ANNUITAS

SEPTEMBER 7, 2021

A mature marketing organization is tracking its users’ online behavior. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. As prospects engage with marketing materials, their interactions are collected and stored.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Contently

SEPTEMBER 17, 2021

But it’s honestly the feeling I get every time I pick up a bottle of Dr. Bronner’s—the largest organic soap company in North America, and the most batsh*t, inspirational, and actually meaningful example of marketing I’ve ever seen. What focus group or marketing agency would ever come up with it?

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

ANNUITAS

SEPTEMBER 7, 2021

A mature marketing organization is tracking its users’ online behavior. To get to this level, start by focusing on the sales experience the same way you would focus on the user experience. As prospects engage with marketing materials, their interactions are collected and stored.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. As mentioned earlier, taking into consideration the collective bias of an entire organization can quite frankly be more difficult than targeting one individual customer. Personalization & Hyper-targeting.

Ideal Customer Profiles 102

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 102

Salesforce Marketing Cloud

NOVEMBER 17, 2022

But for many organizations, optimizing this formula has felt like a never-ending quest. . You have an always-on focus group. The marketing examples around things like message testing and discount offers might be obvious, but there’s also a giant opportunity for the entire organization to learn and improve.

Cost per Acquisition 98

Cost per Acquisition CPA Marketing & Strategy Mobile Advertising 98

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Advanced tools and software dedicated to data analytics enable organizations to not only collect these metrics but also analyze trends and patterns over time.

Business 112

Business Analysis Work Management Forecasting 112

Marketing Insider Group

AUGUST 30, 2021

Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them. That’s empathetic listening.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. With the power of social media, marketing teams are now also the eyes, ears and heart of an organization. Now, the role of marketing has fundamentally evolved, changed and grown.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Success on the world’s second largest search engine starts with a commitment to organization. Social media calendar template Social media calendars are like snowflakes—no two organizations share the exact same approach.

Social Media 52

Social Media Template Work Management Marketing Management 52

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development. Are they focused on increasing ad sales?

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

FunnelEnvy

MARCH 18, 2024

Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes. Organizing Your Findings: The Buyer Persona Canvas The buyer persona canvas is a popular tool that helps you organize and visualize the information gathered.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Choozle

APRIL 9, 2024

Support Diversity Initiatives: Advocate for diversity and inclusion initiatives within your organization. This could involve participating in diversity training programs, joining employee resource groups, or supporting diversity-focused recruitment efforts. Employees at all levels participated, offering valuable insights and feedback.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. The most successful brands on Twitter have both paid and organic strategies. What are their needs, moods and mindsets?

Twitter 141

Twitter Business Paid Search Agency Communities 141

Stevens & Tate

APRIL 18, 2024

An effectively optimized website attracts more organic traffic, which can lead to increased inquiries and higher occupancy rates for senior living facilities. This involves optimizing site structure, improving meta descriptions, and using relevant keywords throughout web content.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Salesforce Marketing Cloud

JANUARY 9, 2023

Creating a dedicated group like an ethical use advisory council is one place to start. Contact the people and organizations who use a product, and work with them to craft policies around their needs and create trust-based relationships with those you serve. And don’t forget customer insights.

Product 98

Product Ethics Communities Intent 98

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Earned media value: The financial amount that you would need to spend in order to achieve the same level of promotion that your organic efforts are achieving.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

ClearVoice

JUNE 23, 2020

As a result, businesses and organizations worldwide are forced to operate differently. As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

ClearVoice

MAY 29, 2023

Some strategies you can use: Conducting surveys, interviews, and focus groups. Validate your personas Share your work with other members of the organization. You may also run customer surveys, interviews, or focus groups. Analyzing your contacts database and sales data. Sending out customer feedback forms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Liveintent

DECEMBER 8, 2020

It highlights the work of the company’s Giving Partners, which are organizations that help the community. It’s like you have a large-scale focus group of your best possible customers. Instead of sending emails four or five days a week to many customers, it cut back to two.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Binary Demand

JULY 21, 2023

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It encompasses information that illustrates the utilization, adoption rates, and potential obstacles associated with technology solutions in organizations.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

ClearVoice

JANUARY 11, 2024

Conduct surveys and focus groups, and consider using AI-powered tools to confirm the research you’ve conducted. Create common language and goals within your organization. What do they do for a living? Where do they live? Validate and quantify.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

SmartBug Media

JUNE 22, 2020

If you focus solely on an ABM strategy, then you miss out on nurturing prospects who would make great customers but don’t fit the criteria for one of your tiers. It may not even be a matter of fitting one strategy into the other, as it is using a combination of strategies to make your marketing strategies beneficial for your organization.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Sprout Social

JULY 6, 2022

As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Every company should strive to be driven by data.

Social Media 116

Social Media Social Marketing Media Paid Search Agency 116