Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

CMO 85

CMO Enterprise Management Planning Work Management 85

Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Optimization 107

Optimization Ideal Customer Profiles Customer Surveys Communities 107

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. How can marketers get their organisations out of the ‘sea of sameness’ and come up with unique messaging? Focus groups. The answer lies in brand research.

Research 156

Research Brand Identity Branding Lead Ranking 156

Binary Demand

APRIL 8, 2024

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. The term “market segmentation” traces back to 1956 when Wendell R. So, let’s get the ball rolling! Smith first introduced it.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. How can marketers get their organisations out of the ‘sea of sameness’ and come up with unique messaging? There are a few things to keep in mind when hosting a focus group.

Research 156

Research Brand Identity Branding Lead Ranking 156

ERDM

MAY 15, 2018

Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. Andrew recently participated in our “4 Questions for Marketing Innovators” series. His points about the need for improved customer journey analytics is critical for all marketers.

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. This contributes to increased customer loyalty and better retention. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

illumin

MAY 9, 2024

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. Brand lift is one of several indicators of how well your marketing campaign is doing and how it is viewed by your customers.

Advertisements 90

Advertisements Advertising Brand Identity Branding 90

Martech

FEBRUARY 9, 2024

For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? At their core, micro-communities are small, focused online groups where like-minded people dive deep into specific interests or goals. But first — what exactly are micro-communities?

Communities 103

Communities Top of Funnel Word of Mouth Enterprise Management 103

Navigate the Channel

MAY 30, 2023

Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. Original research for content marketing takes the guesswork out of audience development. Relevance is content marketing currency. Personalization.

Research 105

Research Content Marketing Paid Search Agency Content 105

Integrated B2B

JANUARY 1, 2015

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. There is a shift from moments to journeys and loyalty matters more than ever.

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

Navigate the Channel

MARCH 13, 2023

And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. If the HubSpot advice wasn’t enough to convince you, think of it this way: When you run a B2B company, you need feedback from customers to meet your business and marketing goals. Avoid relying totally on customer loyalty metrics, though.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Content Standard

MAY 12, 2021

Companies that sell consumer packaged goods (CPGs) traditionally address two key challenges with their marketing strategies. The first is standing out in a crowded, competitive market; the other is creating demand for new products. Increasingly, these efforts happen on digital battlegrounds.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Hubspot

JANUARY 11, 2021

Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. brand trust, love, and loyalty. Showcase human diversity in your campaigns.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

Biznology

JUNE 9, 2020

When it comes to any form of marketing, the latest trends are to be followed in order to be successful. First of all, the importance of digital marketing and regularly published content has never been so obvious. Showing empathy and understanding was crucial, and further led to increased levels of customer loyalty. What changed?

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Salesforce Marketing Cloud

NOVEMBER 17, 2022

However, there’s one area where your marketing team shouldn’t look to trim: harnessing the first-party data you collect directly from customers. . This information gained through call center interactions, mobile app behavior, and loyalty programs, among others, can be very helpful during lean times. Marketing Automation Strategies.

Cost per Acquisition 98

Cost per Acquisition CPA Marketing & Strategy Mobile Advertising 98

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. What Is Community-Based Marketing? Why Try Community-Based Marketing?

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. Analyzing and interpreting market data is also crucial for business growth. This article will expound on how businesses can analyze and interpret market data. So let’s dive in and unlock the power of market research data.

Research 52

Research Paid Search Agency Business Analysis 52

Salesforce Marketing Cloud

JUNE 26, 2023

But, 71% of marketers say that meeting customer expectations is more difficult than a year ago. It involves creating meaningful and valuable experiences that foster customer loyalty, satisfaction, and advocacy. Gather feedback through surveys, interviews, or focus groups to learn their needs, preferences, and pain points.

Customer Satisfaction 52

Customer Satisfaction Paid Search Agency Loyalty Segmentation 52

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Personalization: Personalized interactions enhance customer satisfaction and loyalty. Understanding customer preferences and behaviors allows you to tailor your offerings, marketing messages, and customer experiences to individual needs.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Biznology

JANUARY 7, 2013

In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. Market research rocks! I could not agree more.

Social Media 80

Social Media Research Social Marketing Media 80

Contently

JUNE 18, 2018

After an intense stretch of marketing conferences this past spring, I felt like I’d been submitted to the Ludovico Technique from A Clockwork Orange. But you won’t build true loyalty and trust. Some marketers may feel disheartened, but it’s a liberating message once you embrace it. What challenges do they face?

Marketing & Strategy 167

Marketing & Strategy Paid Search Agency Content Advertising Agencies 167

illumin

NOVEMBER 10, 2023

For example, Meta is currently testing keyword search on Threads in the Australian and New Zealand markets. In addition, Instagram is holding several focus groups this autumn, engaging with digital creators in order to better understand how to woo new users and build the app into a social media staple.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Valasys

JUNE 22, 2023

Adding Value Through Complimentary Offerings For the sake of adding in more customers and encouraging the loyalty of your customers, it can be helpful to offer complimentary services that add value to customers. Conducting Extensive Marketing Research The marketing research you do for business is never actually finished.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52

Vidyard

MARCH 15, 2017

These resources create pressure to broadcast the right messaging in their video marketing campaigns. 2016 was witness to a list of failures, proving that regardless of budget, your company’s messaging can make or break a video marketing campaign and the business attached to it. Chevy “Understands” What Millennials Want.

Video Marketing 104

Video Marketing Brand Identity Branding Paid Search Agency 104

Hubspot

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Is it Sales?

Work Management 101

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 101

Stevens & Tate

OCTOBER 1, 2019

Staying current on what’s trending in marketing is an excellent way to reflect and verify whether your marketing efforts are harmonious with the growth happening in today’s ever-evolving marketplace. The following articles come from popular marketing blogs. The following articles come from popular marketing blogs.

Cost Per Thousand 40

Cost Per Thousand Trends CPM CPC 40

Hubspot

JULY 6, 2021

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. To increase your brand salience, some of your marketing campaigns probably won't even focus on persuading consumers to buy your product. Plus, consistently presented brands are 3.5 Familiarity is important.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Navigate the Channel

APRIL 7, 2023

If you must justify the use of a QR code for marketing, that says it all. You need to know if your QR code marketing effort is a success—or a failure. A/B testing can help, or a focus group can also provide feedback. The post Tips for Better QR Codes in 2023 appeared first on ER Marketing. Measure results.

Tips 65

Tips Landing Pages Mobile Marketing Paid Search Agency 65

Vision Edge Marketing

MARCH 19, 2014

Experience Impacts Loyalty. It consists of various touch points that set the tone for overall customer satisfaction, trust and loyalty. Satisfaction at each of these touch points should be measured and managed because each one influences loyalty–positive sentiment, purchases, references, etc. Capture Critical Touch Points.

Customer Satisfaction 100

Customer Satisfaction Loyalty Customer Surveys Marketing Management 100

Hubspot

JANUARY 20, 2021

Other brands, including National Geographic and Instant Pot, have followed suit , creating their own community-focused groups to inspire action, encourage engagement, and increase brand loyalty. Even HubSpot recently created its own private group, Marketer to Marketer. And that's it!

Facebook 101

Facebook Business Hubspot Privacy 101

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Hubspot

AUGUST 20, 2018

This is only a glimpse of how effective emotional marketing can be — for both brands and consumers. In such a busy marketing world, how can you make sure your company stands out? In this guide, we’ll explain what makes emotional marketing so powerful and how you can leverage it to connect with your audience and encourage them to act.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Martech

FEBRUARY 5, 2024

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

Ideal Customer Profiles 122

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 122

The Customer

AUGUST 17, 2020

If you hear it in a focus group, it’s too late. Oh, and they’re “elusive” because today most brand buying and loyalty decisions and expectations are more emotional than rational and grow at about 25% a year! And a gabillion in-market studies! If you see a blip on your annual brand tracker, it’s too late. A new tweet?

Loyalty 52

Loyalty Merchandising Validation Customer Satisfaction 52