Webbiquity
JUNE 13, 2023
Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Understanding customer loyalty Customer loyalty creates an ongoing relationship between a business and its customers. Personalization can help.
Webbiquity
NOVEMBER 29, 2022
But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty. Why Customer Relationships and Brand Loyalty Are More Vital Than Ever. Guest post by Alain Glaeser. Train your employees.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
DECEMBER 28, 2022
As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. About 57% do not feel properly equipped to get the most out of their data for marketing.
Martech
APRIL 19, 2024
In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. How do you make sure your loyalty program keeps up with the growing sustainability needs?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. Register today to save your seat!
Vision Edge Marketing
APRIL 11, 2023
When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. The company’s brand values, which include being helpful, transparent, and empathetic, are reflected in its marketing campaigns, blog posts, and customer interactions.
Martech
FEBRUARY 28, 2024
Forging a strong connection with the audience in their moments of need is the way to create lasting brand affinity and loyalty. For example, you can identify the most common terms being searched related to your market. But what about interruption marketing? What is business casual?” “How How to shrink jeans.”
Advertisement
At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. In such a complex environment, how can loyalty marketing help? B2B business-client relationships are often more complex than those in the consumer world. as if they are a consumer? The answer may surprise you.
Advertisement
eCommerce merchandisers and digital marketers need a site search solution that considers the customer first and not the brand, recommending content and products specifically for the user on an individual level and helping create the opportunity to build brand loyalty.
Advertisement
Looking for ways to boost engagement in a B2B loyalty program? If you are unfamiliar with loyalty auctions, the concept is amazingly simple: Use an auctions platform to set up online auctions with a specific pool of rewards, products, services or prizes. Fewer bidders mean a greater chance of winning! Going once, going twice, gone!
Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor
Those that find themselves ready for the craziness of the holiday shopping season can reap considerable rewards, in the forms of higher generated revenue, strengthened brand loyalty, and a higher marketing ROI for the next year - but first they need to understand the essentials! The "dos and don'ts" of BFCM preparation.
Advertisement
It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.
Expert insights. Personalized for you.
257 
Let's personalize your content