What is Digital Transformation and why companies need it immediately

RockContent

But no, you can’t buy Digital Transformation — this is the first thing to clarify. It is a future-proof move rewarding CMOs with a first-mover advantage. This means, at first, making an inventory of the digital solutions you already have implemented.

Getting back to marketing basics

Biznology

The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. Price, Place and Product/service round out the 4 “P’s” of marketing. A first mover advantage is very good, a sustainable competitive advantage is even better. (Photo credit: Wikipedia).

SWOT 146

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Top Tips: B2B Marketing Through a Crisis

Marketing Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. In short, the balance is to do good first and then add the right messaging and useful content a little later on. Cybersecurity companies, BrainShield and SentinelOne also decided to gain a first movers advantage through their messaging and product marketing. Online advertising prices are not going down, on the contrary.

How B2B CMOs are Marketing Through a Crisis

Marketing Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. In short, the balance is to do good first and then add the right messaging and useful content a little later on. Cybersecurity companies, BrainShield and SentinelOne also decided to gain a first movers advantage through their messaging and product marketing. Online advertising prices are not going down, on the contrary.

Cybersecurity industry predictions for 2020 and beyond

HG Data

Security and privacy could become a competitive differentiator for companies that follow Apple’s lead and grab “first mover” status in their markets. This might change in 2020, as it’s possible we will see the first deep fake attacks designed to impact stock prices, by having CEOs, financial analysts, Federal Reserve leaders or other powerful economic figures make phony statements that will cause stock market movements.

Connected consumption is the new customer experience (CX)

Biznology

Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. Focus on these four stages: First, align with customers: Learn customer goals, thinking, and journeys. To lead a people-first digital Earth, you and your company can be the first mover that leads connected consumption. Then scale to lead the digital Economy with a people-first digital Earth.

Competitive Advantage in a Commoditized Industry

Moz

In fact, I found a dozen companies in just the first two pages of search results that did exactly this, even though this is heralded as a prime example of a meaningless mission statement. What is something that better delivers more value to customers, or comparable value for a better price?

How to Write a Successful Executive Summary [Template + Example]

ClearVoice

Executive summaries are the first page (or pages) of a business plan or proposal. The executive summary is the first thing your readers will see. The executive summary is the first thing seen, but it should be the last thing written — because it’s a snapshot of the business plan to come. In Lavinsky’s opinion, here are the questions an executive summary must answer in the first two paragraphs: What do you do? What is an executive summary? Short. Concise.

The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

The first is the “personal network effect” that I’ve described previously. As with any network, personal networks hold a big first mover advantage: whichever provider first sells several apps to the same consumer has a good, and ever-growing, chance of becoming that consumer's primary network. In fact, the price of Blue Apron’s IPO was depressed precisely by the fear that Amazon would enter its business through the Whole Foods acquisition.

Sales Pipeline Radio, Episode 169: Q&A with Kevin Cunningham @MRP_Prelytix

Heinz Marketing

So if you attract heavy competition, that means you’re on to something and you’ve got first mover advantage. Matt: What does it mean to have first mover advantage, because I think you guys have been doing this longer than almost anyone else? I would say professionally I started my career at Price Waterhouse. The post Sales Pipeline Radio, Episode 169: Q&A with Kevin Cunningham @MRP_Prelytix appeared first on Heinz Marketing.

Competitive Strategy for Professional Services

Hinge Marketing

For example, you might have a business model that allows you to charge a fixed price when all your competitors bill by the hour. First, the culture must provide an actual benefit — it must be something that clients recognize and appreciate. However, many firms are reluctant to explore new or exotic business models, so you will have a significant first mover advantage. First consider your business situation. The first is research on your target markets.

From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015

Vidyard

The first area of change that Tony points is around best practices, like the demand waterfall and sales funnel, the B2B buying cycle, lead scoring and nurturing and mobile marketing strategies. The post From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015 appeared first on Vidyard. If you’re a modern marketer who’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.

Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago. We were first-movers in a new industry. Prices were going down. Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard.