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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc., aimed at buyers and prospects. Recruiting/HR. aimed at recruits and existing employees.

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.

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Google rolls out new shopping features to boost conversions

Martech

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. Google has launched this new spot for exclusive shopping deals. New pricing features. Dig deeper: Adobe forecasts 4.8%

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Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence

Top Rank Marketing

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

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How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

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Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot via @seocopychick

Search Engine Journal

The post Features vs. Benefits: How to Hit Your Content Marketing Sweet Spot via @seocopychick appeared first on Search Engine Journal. Increase conversions on your content marketing campaigns by communicating the benefits of what you have to offer.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

Engagement Studio: For lead nurturing (developing relationships with subscriber/lead at every stage of the sales funnel) Pardot offers a visual canvas-like feature called Engagement Studio. A beneficial feature is the ability to test your program before activating it. Shopify, Squarespace).