BOP Design

MARCH 22, 2021

In addition to helping your prospects gather the necessary information they need to make informed decisions, it enables your firm to add fresh, unique content to your B2B website monthly – a practice that will improve your standings with search engines like Google and Bing. Yes, “Delete Facebook” was a big trend recently.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. High-quality content that addresses the needs of your target audience is likely to be shared more and to rank higher on Google’s search engine. Search Engine Optimization (SEO).

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Martech

MARCH 11, 2024

Search engines and social networks are optimizing for in-feed consumption. I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. You don’t have to stop creating your ebooks, white papers or sales enablement sheets. Brand affinity. Good riddance.

Efficiency 101

Efficiency Marketing Automation Services Lead Ranking Brand Identity 101

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Stevens & Tate

MARCH 3, 2022

Digital marketing strategies, such as content marketing and search engine optimization (SEO), can help put your business in the position to be found online for years to come. You can also optimize your content for SEO or using targeted advertising (such as Google AdWords or Facebook Ads). Digital Marketing Is Cost-Effective.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. You need to optimize it for search engines in order for your target audience to find your B2B blog (see my earlier post, “How to Use a B2B Blog to Win Customers and Influence Prospects” ).

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hinge Marketing

MAY 23, 2016

1) Search Engine Optimization . Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. Another proven way to get on your prospects’ radar is to buy your way onto search engine results pages for relevant key words. 8) White Papers or e-Books.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Another great tool you can use to find LSI keywords is LSI Graph. It’s the lowest hanging fruit.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

KoMarketing Associates

AUGUST 22, 2017

As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Instead of letting visitors leave with product information, white paper, or download (or just leave), cross-reference call to actions for email registration as well. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Optimize your blog posts and landing pages for search engines. Today search engine optimization is much more about creating quality content and much less about technical prowess.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Navigate the Channel

FEBRUARY 9, 2021

Those who search for architecture firms on the web or click links from an architecture firm’s social media pages will be redirected to the firm’s landing page. Search Engine Optimization (SEO). The entirety of your online footprint should be crafted with search engines in mind. Here’s how to do it.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Stakeholders. Post reach.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

KoMarketing Associates

APRIL 7, 2021

White papers: 55% (compared to 60% in 2020). Don’t forget search engine optimization. Search engine optimization takes work, of course. This could mean anything from all of LinkedIn to a specific Facebook group or a Slack channel of B2B insiders. E-books: 57% (compared to 48% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. Page views, email opens, white paper downloads, site search strings, and so on. Search data is another type of intent data. As soon as someone enters a search, advertisements pop up. You do a search. Just Ask Google.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

ClearVoice

JUNE 22, 2021

But no matter your thoughts on the topic, when done right, building backlinks can drastically improve your search engine rankings. If you want to build up your online credibility with Google and other major search engines, you’ll want a lot of backlinks. Write a white paper. Why do you need links?

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Outgrow

APRIL 11, 2022

Earlier SEO was limited, but now, the search results entail many features like shopping, web location, and maps. Google’s Search Engine has become a destination rather than a source, and shopping, web, location and business are the subjects most searched for by users. Understanding the Content SEO Challenge.

Distribution 52

Distribution Outgrow Best Practices Content 52

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Assets like e-books, white papers and ultimate guides are typically keyword-rich and extensive. So, which approach is best for you?

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

SmartBug Media

MARCH 19, 2020

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

SEPTEMBER 4, 2020

93 percent of online experiences begin with a search. More than 90 percent of smartphone users search on their device each year. Of all web searches in the United States, clicks on search ads occur less than 3 percent of the time. More than half of search traffic comes from mobile devices. Search Engine Watch ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Single Grain

JULY 13, 2023

With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy. Webinar: In contrast to white papers, webinars offer a more interactive and dynamic experience for both presenters and attendees.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

SmartBug Media

MARCH 19, 2021

PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences. Target Competitors On Facebook Using Interest Based Audiences. 10 Alternatives To Google And Facebook Ads. Search Engine Land. Search Engine Watch.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Ambal's Amusings

FEBRUARY 5, 2010

" Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Facebook users will top 450 million. Google will announce a series of new services that will give Facebook a run for its money.

Social Media 100

Social Media Media Paper Copywriting 100

SmartBug Media

OCTOBER 31, 2019

A quick Google search offers a lot of resources on how to develop engaging content, but once you’ve created this engaging information, are people even aware it exists? Not only is PPC a fast path to driving traffic, but it also works especially well for any gated content, such as e-books and white papers. You get more clicks.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

SmartBug Media

JANUARY 8, 2020

Text Engagement: We’ve all seen the “terms and conditions” required when we’re asking to receive something from a business (a white paper, an email subscription, a new account set-up, etc.) Social Media Ads: All the major social media platforms (Facebook, Instagram, Snapchat, Twitter) have geofencing capabilities.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

NuSpark Consulting

APRIL 28, 2012

I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. Example: I’m on Facebook and engage in your brand (like a post).

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

The Marketing Blender

APRIL 5, 2022

B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing. In most cases, B2B marketers rely on inbound methods, such as content marketing and organic search traffic. You’ll need to layer on the tactics.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Share this on Facebook.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Convince & Convert

DECEMBER 18, 2013

Example 3: Turning to Search Data. As with Facebook’s retargeting platform, FBX, Tailored Audiences is run through a select group of Twitter-approved vendors. And some of those vendors come to the table with extremely valuable data on the terms people search on Google, Yahoo! The possibilities are almost endless.

Paid Content 133

Paid Content Twitter Advertising Agencies Banners 133

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. There’s little point in paying for Facebook Ads if your target audience isn’t active on Facebook. Facebook groups surrounding target industries or interests. Ad budgets can quickly become bloated without contributing to growth.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Identify sub-topics related to the broad topic categories, based on what your audience is searching for. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. In addition, SEM for B2C companies typically has a relatively short latency period between the initial search and the purchase decision. B2B top-funnel tactics and basic mechanics.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56