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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Marketing is viewed less as promotion and more as providing helpful guidance when you understand the needs and interests of your target buyer. Searching for market reports for your industry is a good starting point. Upgrade to a High-Performance B2B Website. Webinar promotions.

Creating Quality Content in 2019 (For Search Engines and People)

Moz

Did you find a blog post on the search engine result page that attracted your attention? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. You have the rest of your website to provide that information.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. Questions to consider asking: Where are your customers searching for information?

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Dreamforce 2009: Search Engine Marketing Junkies

Marketo

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogs give websites 434% more indexed pages ( source ). In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. Blog Post Promotion.

How To Pull Your Cold Website Visitors Into Your Sales Funnel

DivvyHQ

Looking at search and social advertising in particular, marketing technology has come a long way in making it easy for digital teams to spin up digital ads and landing pages to drive conversions for both B2C and B2B organizations.

10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. The push was promoted by a funny online film and a Paid Search campaign.

Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

KoMarketing Associates

At the end of March, Facebook will be launching their new design for fan pages. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images. Facebook Cover Image Suggestions and Recommendations.

Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers

KoMarketing Associates

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. That should be no surprise, as Facebook held 7.4% Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015.

Facebook Makes Moves Toward Creator Networks

RebelMouse

But Instagram's partner-in-crime and parent company, Facebook, has a bit of catching up to do, particularly amongst the teen demographic. The same Pew Research Center data found that Facebook ranks fourth in popularity amongst teens, falling behind YouTube, Instagram, and Snapchat.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website. To limit this post to just Online Brand Promotion.

SEO Best Practices for Landing Page Optimization

KoMarketing Associates

But organic search engine optimization can deliver highly-targeted traffic, too – if you direct and qualify that traffic properly. Add in the ability landing pages have to focus and convert the free traffic coming from the search engines, and SEO looks even better.

Your keywords suck and are outdated

Biznology

You probably built your website years ago by now. Another example is a service I offered which cleaned bad search engine results off of Google. I called it defensive SEO then defensive search.

Report: At Least 80% of Marketers Believe Video is Becoming More Critical

KoMarketing Associates

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). Industry News Search Engine Marketing content marketing digital marketing video marketing

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What is the source of the largest share of social traffic to websites?

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Facebook Ads Library. This is a brand-new tool Facebook has put out to offer better transparency for its ad platform. We still see ppc ads for local businesses in national, (geographically unrelated) searches. The Google Search Terms Report. Want more leads?

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g.,

5 Ways You Can Merchandise the “Masthead Value” of Publicity

Marketing Craftmanship

self-promotion – Pickup in a media source with high masthead value provides some reason for high-fives internally, but it should not serve as a platform for self-promotion. Long blocks of copy on websites that require scrolling are rarely read.)

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

The top three social networks for B2B businesses include LinkedIn, Twitter, and Facebook. Choose words that are likely to be used in search engines. This is what's known as search engine optimization , or SEO. This content should not be self-promotional in any way.

12 Simple Ways to Build Links Through Events

KoMarketing Associates

While we don’t always love giving away our personal information, make sure to fill out your website URL info. As a speaker, you typically get a number of benefits including free tickets, brand exposure at the show, and a bio/link on the website.

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How to use influencer marketing to promote your book

Biznology

For context, I am using six books I have promoted over the last couple years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc. , First-time and niche authors have much less support and resources towards book-promotion.

Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

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How to Use Social Media to Substantially Improve Your SEO

Single Grain

But what is truly interesting to note is that social media now has a strong influence on consumer search behavior, too – and some platforms are turning into veritable search engines themselves. Search vs. Social: Why Social Media Still Matters in the SEO Landscape.

18 Ways To Build Trust Within Your Online Network

KoMarketing Associates

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. Trust is a core component of a successful search engine optimization initiative as well.

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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola?

Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.

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4 Content Promotion Strategies to Increase Engagement

Marketo

The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. To read more about this “hidden” benefit read this article at Search Engine Land. .

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). Virtually everything you do on the Internet with your website can impact SEO today.”

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. Search Engine Visibility.

10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

This April will be my 10 th year in the search field. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Facebook Wants Your Money. When I need a question answered, I simply search for it.

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8 Successful Strategies to Promote Your Landing Page

ConvertKit

Thoughtfully promoting it, of course! Successful strategies to help you promote your landing page. How well you promote your landing page will determine how many people see it. The best way to do that is to promote your landing page to a target audience. But before you can promote your landing page, you must make sure: You have a concise headline, clear description copy , engaging imagery, and a CTA button. Facebook landing page promotion. Website.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Here we go: Website. Promote your paper within your blog’s sidebar or widget. Of course promote it via social media.

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B2B SEO vs B2C: What’s the Difference?

KoMarketing Associates

B2C SEO campaigns must get visitors to make an immediate purchase on the website. If you’re selling products or services online in the B2C space, the process goes a little something like this – consumers somehow find your brand/website, browse products and information, find the products or services they are looking for, proceed to the checkout, and electronically pay for their desired products or services. B2B Online Marketing Blog Search Engine Optimization b2b seo strategy

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Run a contest or promotional event.

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

How to Increase Your SaaS Trials with a Facebook Ads Funnel. The success of your content marketing strategy can be determined by the following parameters: The number of unique visitors to your SaaS website and the traffic you receive. 1) Optimize Your Website to Facilitate Conversions.

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Part 2: Link Building and SEO Strategies to Resurrect in 2017

Act-On

Increasing the number of relevant and authoritative websites that link to your own page is an essential search engine optimization strategy. These are: #1 Asking friends, family, colleagues, and industry pals to help promote your website. #2

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here we go: Website. Promote your white paper using online press release distribution services.

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console.

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