Remove Facebook Remove Google Remove Link Building Remove Search Engine Marketing
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B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . In the last five years, link building has evolved from mass directory submissions and paid links, to sophisticated long-term outreach plans. Don’t be a call-center.

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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing. I’m not going to link to the article; you can find it pretty easily on Forbes if interested. The Definition of SEO.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Location of the link opportunity – will the link be placed in the main body of text or some navigational location (like a blog sidebar or footer area). There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on.

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21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. Google accounted for nearly 40% of all U.S. And in PPC search ads, 86% of all ad impressions accrue to the top four spots.

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5 Action Items from #SMX Advanced 2013

KoMarketing Associates

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+.

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A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile.