Marketing Insider Group

NOVEMBER 10, 2020

To do so, they need professional development avenues they can pursue at their own pace, not day-long webinar series that end with glassy eyes and notes that stopped shortly after lunch. . Marketers have spent most of the last year scrambling. Obviously, things turned out differently. Podcasts have exploded in popularity for good reason.

Conference 228

Conference Resources Peer-to-peer Paid Search Agency 228

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. This is not a new concept. Podcasts, radio, and other audio.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Biznology

JANUARY 19, 2021

What if your distributor could deliver the pumping function as a service, managed by an app that tracks the usage, predicts the need for repairs, educates the user, and offers a network of peer facilities managers to share ideas and experiences? Marketing must get involved. Simply pushing distributors to carry inventory in the past.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Martech

FEBRUARY 13, 2024

Your active collaboration with C-suite peers is pivotal in achieving and maintaining martech-business alignment. Your martech decisions must align with and advance your company’s core business goals for the next one to two years. This blueprint provides actionable steps for martech alignment within your organization.

Marketing Automation Services 87

Marketing Automation Services Work Management Lead Scoring Lead Ranking 87

Content4Demand

FEBRUARY 19, 2021

Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. This year, they’ve gone digital with six tracks and more than 50 sessions , plus peer-to-peer roundtables and B2B mentorship sessions. Ramp Up ROI With Interactivity. The session starts at 2:15 p.m.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Valasys

MAY 9, 2024

From his expertise in social media marketing to his ability to adapt to changing trends, Steven Khanna’s approach to sales is truly exceptional. In this article, we will explore the key skills required for digital marketing, what sets Steven apart as a salesperson, and how he achieves success in this dynamic industry.

Top of Funnel 40

Top of Funnel Personalization Work Management Marketing Management 40

Salesforce Marketing Cloud

APRIL 14, 2022

If you’re feeling disappointed in your search, remember to keep your eye on the end goal and take setbacks in stride. Leverage your past to get the role you want Bonus: Salesforce mentors share their own advice Now, you’re ready to dive in! Sending resumes. Dusting off cover letters. Attending networking events. TAKE ME TO TRAILHEAD.

Peer-to-peer 98

Peer-to-peer Tips Communities Lead Scoring 98

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. A large part of your career trajectory should be achieved through ongoing education. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Zoominfo

APRIL 26, 2018

There’s a lot more to sales than meets the eye. More than half of all sales reps rely on their peers to get tips for improving. More than half of all sales reps rely on their peers to get tips for improving. 78% of salespeople using social media outsell their peers ( source ). But, sadly, this isn’t often the case.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

ANNUITAS

OCTOBER 27, 2023

Salesforce’s longer-term vision, however, is strategic — with the company eyeing a model where AI powers a more seamless, multi-channel (and multi-persona), full journey orchestration of customer engagement. To move beyond core productivity gains (i.e., to help the customer along their journey.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

KoMarketing Associates

FEBRUARY 12, 2019

Instead of just giving these articles the side eye and moving on, let’s really look at the issue. B2B marketers have a lot of challenges their B2C peers rarely have to deal with. Maybe B2B content marketers are different, but that seems to be a pretty good track record for adopting technology and best practices.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Martech

AUGUST 2, 2021

Both tracks are included with your All Access pass… choose one to attend live and watch the other on-demand.). Soak up additional best practices and first-hand advice during live clinics, real-world audits of SEO content and PPC landing pages submitted by your peers. Meetups will not be available on-demand.).

Peer-to-peer 104

Peer-to-peer PPC Landing Pages Bundling 104

Sprout Social

APRIL 21, 2020

Not every social post is going to generate the same excitement as Wellington and his other penguin pals, but keep a close eye on your data. Track any changes in your audience demographics, reach and impressions and analyze how that change impacts other results like comments, shares, link clicks and other engagement metrics.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

Social Media 117

Social Media Trends Media B2B 117

ClickDimensions

MARCH 2, 2022

According to the latest data, 78% of sales reps who engage in social selling are consistently outperforming their peers. Tracking the number of conversions garnered by advocacy posts is essential to quantifying the contribution of social media to the top of the sales funnel. Driving Brand Awareness.

Sales Management 105

Sales Management Small Business Marketing Top of Funnel Peer-to-peer 105

Metadata

SEPTEMBER 20, 2023

Most of my peers say the rise of ABM and the death of gated content is happening independently. Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Most of the changes have been positive. And for the most part, I agree.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Hubspot

SEPTEMBER 6, 2023

If you’re rolling your eyes at your screen right now, just hear us out. It’s hard to stay on track when you’re not sure how to manage daily tasks and it’s even harder to turn prospects into customers when you don't fully understand how or why the product you’re selling helps solve their problems and needs. It was unscalable.

Effectiveness 79

Effectiveness Enterprise Management Peer-to-peer Work Management 79

Valasys

APRIL 19, 2024

Similarly, agencies employ dedicated researchers who track competitors, analyze customer psychographics, and scour reams of market data for insights. Furthermore, agencies benefit from peer learning by continuously collaborating with other industry professionals, including ad agencies in bustling hubs like Los Angeles. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing Automation Services 84

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 84

Litmus

AUGUST 21, 2019

Benchmark your email performance against your peers and learn how to turn engagement insights into strategies and tactics that improve your email program with our State of Email Engagement report. Sending your email at the wrong time can derail the most well-crafted campaign. But what’s the best time to send email? It depends! UNITED STATES.

Peer-to-peer 105

Peer-to-peer Best Practices Advertising Benchmark Open Rate 105

Litmus

JULY 30, 2021

Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level.

Open Rate 109

Open Rate Peer-to-peer Privacy Policies Click Rate 109

PathFactory

FEBRUARY 1, 2023

“This is a good reminder that in B2B software, your solution is only part of what you’re offering; that’s why we pride ourselves on being seen as a partner, as opposed to a vendor, in the eyes of our customers.” Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Optinmonster

MARCH 11, 2024

Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven.

Examples 95

Examples Planning Paid Search Agency Interactive Marketing 95

Salesforce Marketing Cloud

JUNE 28, 2023

One of the most exciting things about working in the Salesforce ecosystem is the opportunity to carve your niche and build your career, brand, and professional legacy. My journey began around a decade ago as the first person in my family to graduate from college. That first job introduced me to Service Cloud and the Salesforce Platform.

Marketing AI 52

Marketing AI Ad Building Peer-to-peer Communities 52

Litmus

JANUARY 14, 2021

Sending your email at the wrong time can derail the most well-crafted campaign. Knowing when your audience is most likely to open your emails is crucial. Over 20% of all email opens occur within the first hour after being sent; within the second hour, nearly 30%. But when’s the best time to send email? It depends! See our findings below.

Best Practices 137

Best Practices Peer-to-peer Eye-Tracking Click Rate 137

Onalytica B2B

JANUARY 30, 2018

Or do we blame the brands, viewing influencers as a means to an end and a broadcasting platform – a method no different to advertising, prioritising metrics such as followers and likes that are easy to track. 1) Peer validation authority. A no brainer to influencers willing to fake it until they make it. But let’s take a step back.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

ClearVoice

FEBRUARY 19, 2021

Why peer review is so important in teamlancing. Why peer review is so important in teamlancing. And in the guise of friend or peer editor, Sherman has a very specific goal. That, and officially joining an agency made up of teamlancers, made me realize it wasn’t an anomaly, but the norm.

Peer-to-peer 52

Peer-to-peer Advertising Agencies Merchandising Eye-Tracking 52

ClickZ

MARCH 9, 2021

Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers. The power of tracking consumer sentiment. It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

SmartBrief - Marketing

SEPTEMBER 25, 2023

and I now have a stack of printed (yes, old school is the way to go with this type of project) peer-reviewed articles close to a foot high. We can track and attribute success or failure to every click and every pixel. We can track and attribute success or failure to every click and every pixel. Are we too focused on digital?

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Webbiquity

OCTOBER 29, 2019

If the content is compelling enough, they may forward your messages to their friends and family or peers, extending your market reach. Why should you use email marketing software? Marketing automation software enables you to effectively segment and manage large email lists. Here are five specific benefits of using email marketing tools.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Parse.ly

OCTOBER 27, 2021

This new feature takes the pain out of reporting and tracking KPIs. It’s not enough to have a dedicated analyst (or analysts ) who sets up tracking and measurement and then shares a spreadsheet with the manager who will then go over them in a meeting. . Keep your team on track and focused on creating more conversion-worthy emails.

Peer-to-peer 52

Peer-to-peer Lead Ranking Eye-Tracking Content 52

NuSpark Consulting

JULY 28, 2015

Ted Rubin , author of Return on Relationship and How to Look People in the Eye Digitally , says it this way: Your Brand is what you do; your reputation is what people remember and share. What is it about the term “Social Selling” that gets people riled up? Some discount social altogether as a non-starter. Help them with something!

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. Surveys rely on strong recall skills, which may be challenging for those with ADHD.

Research 52

Research Design Peer-to-peer Ethics 52

EveryoneSocial

APRIL 14, 2020

There is no doubt that content creation plays a major role for your organization. Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Content is everywhere and impacting everything. Who Are Employee Content Creators? Of course not!

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Conversica

JUNE 5, 2020

Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. It’s been over 10 tumultuous days across the United States as emotional energy peaks after the private memorial service for George Floyd. A Catalyst for Change, Real Change.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

ANNUITAS

OCTOBER 15, 2015

Then, design a roadmap that will put them on track to accomplish that goal and other critical work. Then, design a roadmap that will put them on track to accomplish that goal and other critical work. Make the most of this opportunity to indoctrinate culture by being direct. Do you value work ethic above all else? If so, tell them.

Companies 100

Companies Peer-to-peer Ethics Eye-Tracking 100