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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest.

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SMX Convert kicks off in two weeks… don’t miss out!

Martech

Choose your focus — SEO or PPC — and embark on a four-part, expert-led training experience designed to grow your knowledge step-by-step and empower you to effectively execute tactics back in the office. Both tracks are included with your All Access pass… choose one to attend live and watch the other on-demand.).

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Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

Instead of just giving these articles the side eye and moving on, let’s really look at the issue. B2B marketers have a lot of challenges their B2C peers rarely have to deal with. Maybe B2B content marketers are different, but that seems to be a pretty good track record for adopting technology and best practices.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

The rise of digital marketing – including Internet Marketing, Social Media Marketing, and Inbound Marketing Automation – with built-in metrics and conversion tracking. Now you can easily track results, all the way from initial sales lead generation to actual sales. Yahoo’s PPC ROI Calculator. Why is this so?

ROMI 40
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What Is Good ROI for Your Marketing Campaigns?

Content Standard

By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. To maintain the trust of peers, marketers must confidently hold the reigns when it comes to tracking their return on investment. But what is good ROI for marketing campaigns?

ROI 136
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Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark Consulting

Just about every marketer has heard that salespeople who use social outsell 78 percent of their non-social peers , and that leads developed and nurtured via social networking are seven times more likely to close than other types of leads. However, creating and delivering social content is a big challenge for many B2Bs.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

Here are 3 examples from peer reviewed research to shed light on the variance: “Artificial intelligence is the study of how to make computers do things that, at the moment, people do better” (Russell & Norvig, 2016, p. The casual mention of AI has been around for decades. No definition = no ceiling on what’s fair game!