Zoominfo

APRIL 26, 2018

There’s a lot more to sales than meets the eye. Other selling tasks include prospecting, administrative work, data entry, market research, etc. After a presentation, 63% of attendees remember stories. 82% of companies say productivity would improve with better product knowledge and market competitive intelligence ( source ).

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Hubspot

SEPTEMBER 12, 2018

Reps use their pipelines to keep track of where prospects are in the sales process and the appropriate actions they should take. If your forecast shows you’re on-track to make 150% of your quota, on the other hand, you’d want to scale back your efforts for this month and start laying the groundwork for an equally successful next month.

Top of Funnel 101

Top of Funnel Forecasting Marketing Proposals Work Management 101

ClearVoice

JULY 16, 2019

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

PureB2B

JUNE 25, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. This is where intent data comes in.

Intent Data 62

Intent Data Intent B2B Marketing Work Management 62

PureB2B

JUNE 25, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. This is where intent data comes in.

Intent Data 48

Intent Data Intent B2B Marketing Work Management 48

Brandpoint

AUGUST 14, 2018

She is a long-term GE employee with roles in marketing and product management. In a quarterly driven culture, that is incredibly challenging and eye-opening. How has your work changed with the evolution of content and digital marketing? Tracking was largely manual and difficult. I was proposing a couple of options.

Cross-Selling 69

Cross-Selling Budget Programs SMB Cold Calling 69

Hubspot

JULY 13, 2023

So, the risk that AI can pick up inaccurate data is always present. Or worse, sensitive data might be presented as the output when using generative AI. Outdated Information on Industry Trends AI is undoubtedly revolutionizing the sales industry, but 7% of salespeople think they shouldn’t believe AI with closed eyes.

Marketing AI 56

Marketing AI Tips Work Management Ethics 56

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Circle Studio

MAY 9, 2018

Establishing thought leadership in the primary markets you serve is an important objective for many A/E/C firms. Content marketing can play a huge role in establishing your firm as an expert in the industry and blogging is an essential component of an ongoing program. Make your blog a marketing priority.

Thought Leadership 60

Thought Leadership Tips Paid Search Agency Ad Frequency 60

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? What Is a Marketing Campaign? A marketing campaign is a variety of content assets centralized around one message.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

JUNE 25, 2020

As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch. We’ve had to adapt our meeting structure and technology stack to create highly engaging and productive team meetings to make progress on our marketing campaigns. In our case, that audience is marketers.

Planning 99

Planning Work Management Marketing Management Hubspot 99

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 1, 2018

Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? of the vodka market. Just Do It.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Convert

JANUARY 16, 2023

The tips presented are actionable, educational and inspirational. Olipop ’s success from direct response influencer marketing leads audiences to a website that is primed to sell. But let’s not forget about the new trend in direct response marketing — livestreams aka the new infomercial. Take a look at these: Source.

Copywriting 52

Copywriting Curation Branding Brand Identity 52

ClearVoice

MARCH 11, 2020

In the same vein, setting SMART goals includes having a way to track your progress. If the goal is not aligned with your own why, you will not be relentless through the hard times to stay on track to achieve your goals.”. The more you work toward something, it becomes less of a desire and more of something you’re tracking toward.

Examples 80

Examples Work Management Class Paid Search Agency 80

LeadSquared

JANUARY 13, 2016

A good ad and awesome marketing are all well and good, but, ultimately it is up to your website to seduce the visitor to conversion. You see, according to a study by marketing sherpa, the consumers tend to follow the line of sight of the subject in the images they see. Draws the eye, that does! Wondering why it is important?

Marketing Websites 52

Marketing Websites Eye-Tracking Work Management Marketing Management 52

The ROI Guy

FEBRUARY 22, 2013

According to Jim, applying B2C persona concepts, where you name each buyer - Mike, Zoe, Geoff, and then describe key aspects about their life – their marital status, how many kids they have, the house they own, cars they drive, - this is less than applicable to your B2B sales and marketing efforts.

Buyer Personas 40

Buyer Personas Work Management Marketing Management Marketing Proposals 40

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Airtable helps us stay organized – we use it as a CRM to track the customer's journey.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Sprout Social

OCTOBER 22, 2018

Consumers are now calling for that c-suite curtain to come down, bringing executives back into the public eye as the primary representative, and responsible party, for the companies they lead. Research from Weber Shandwick indicates that a CEO’s reputation is directly responsible for 44% of a company’s market value.

Thought Leadership 72

Thought Leadership Transparency Ideal Customer Profiles Peer-to-peer 72

Outgrow

MARCH 9, 2021

Essential E-Commerce Marketing Strategies to Enhance Your Marketing Metrics. Nonetheless, the pandemic was only one of the reasons for their success; implementing successful e-commerce marketing strategies, was the other. . Let’s look into what those e-commerce marketing strategy examples are! . Local Marketing.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Outbrain

DECEMBER 28, 2021

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. Brand awareness relates to how aware people are about a brand, from its logo, ads, slogan or simply its market presence. There are countless brands in the world today. But where to start?

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

Vidyard

MAY 10, 2021

Track Metrics 2.7 Sales Presentation Tools 3.3 Be ready to present supporting materials like reports and customer stories during the call to strengthen your business case. Know how long your presentation will run, stay on target, present useful information and resources at every turn, and generally respect your buyers’ time.

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

thePoint

MAY 25, 2018

With your inventory scores in hand (see Pre-requisite Work), we are ready to locate those gaps in knowledge, skills, or time and start considering what will be a priority in either hiring (as budget allows) or outsourcing in order to accomplish your now-progressing marketing mission. High-Level Marketing Tasks. Pre-requisite Work.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Unbounce

MAY 17, 2022

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time. Too many conversion-happy marketers race to split test poor hypotheses and arbitrary landing page elements before setting their landing page foundation first.

Landing Pages 145

Landing Pages Rules Paid Search Agency Multi-Channel 145

Unbounce

MAY 7, 2020

Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way. Think of them as your marketing sidekick with the superpower of boosting conversions. They used tracking integrations to fine-tune their campaign. Look at the nice example below.

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

Hubspot

APRIL 12, 2012

That way you are prepared for conversations, and have some ideas about how these encounters can turn into co-marketing opportunities! Conference sessions, especially those that present case studies , offer fantastic, actionable ideas about how to improve your business. 3) Learn how to improve your business from the speakers.

Conference 28

Conference Work Management Network Marketing Trade Show 28

Vidyard

MAY 10, 2021

Track Metrics 2.7 Sales Presentation Tools 3.3 Be ready to present supporting materials like reports and customer stories during the call to strengthen your business case. Know how long your presentation will run, stay on target, present useful information and resources at every turn, and generally respect your buyers’ time.

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65

Unbounce

JULY 7, 2020

Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. To those passionately arguing that SEO is better than PPC, or vice versa, I propose a truce based on the potential for incremental gains when we work together. Attribution Is the Future Present. Let’s start with the basics.

PPC 145

PPC Paid Content SEO Paid Search Agency 145

ClearVoice

MAY 7, 2020

Executive summaries are the first page (or pages) of a business plan or proposal. Points to hit, things to be cognizant of, ways to win interest as the eyes move down the page. What’s the market size? Is the idea meeting an unmet opportunity in the market? What is an executive summary? Why does it matter?

Template 91

Template Examples Work Management Marketing Proposals 91

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Vidyard

FEBRUARY 18, 2021

It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. This will be the most important theme for 2021, and video will emerge as one of the most critical elements of these new go-to-market and employee engagement strategies. Contents 1. Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Circle Studio

OCTOBER 27, 2022

Marketers often look for quick SEO wins to catapult their pages in the rankings for high-value keywords. By exploring the “why” and the “how” behind these SEO tactics, marketers can better implement strategies that will have greater positive impact on our website rankings. Set up analytics and track key performance indicators (KPIs).

Lead Scoring 60

Lead Scoring Lead Ranking Keywords SEO 60

Hubspot

DECEMBER 16, 2020

After months of working on a marketing campaign, nothing's worse than realizing you aren't seeing the results you expected. It's called predictive marketing. While predictive marketing sounds like some futuristic technology you'd only see on a show like Westworld , using data to estimate an outcome isn't new.

Work Management 101

Work Management Lead Scoring Lead Ranking Planning 101

ClearVoice

JUNE 13, 2022

Apply faulty and outdated SEO tactics, and you’ll only burn through your marketing budget without achieving anything meaningful. However, apply the best SEO strategies, and you’ll be in marketing heaven. Topic clusters refer to broad content topics, like “social media marketing.” How-to” guides.

Marketing Budget 116

Marketing Budget Tactics SEO Lead Ranking 116

Directive Agency

APRIL 22, 2022

It’s no wonder that most marketers say that SEO is successful. A startup with ten employees, where the CMO does social media, keyword research, and content writing will use tactics that won’t be applicable to companies where the marketing team has 30 members. . In turn, that will create multiple opportunities in the market.

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69