KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Guest post by Keith Fenech.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Moreover, they can complement your other marketing strategies in substantial ways.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 92

SWOT Budget Programs Eye-Tracking Advertising Benchmark 92

Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. This includes strengthening your sales strategy and uncovering what your audience wants. Social media monitoring is the process of tracking and reacting to social engagements. The problem? Sprout Social.

Social Media 120

Social Media Tools Campaigns Media 120

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Once you know more about your competitors’ methods, you can avoid their pitfalls and take advantage of missed opportunities to optimize your marketing.

Planning 99

Planning Paid Search Agency Advertising Benchmark Analysis 99

Martech

AUGUST 23, 2021

Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. Vidyard’s GUI features tools to help users edit and host video. Dr. Simon elaborated on the use of multiple tools to track participants’ reactions. “We

Video Marketing 133

Video Marketing Eye-Tracking Case Studies Sample 133

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Enhance marketing effectiveness Reporting on your competitors’ marketing strategies is an opportunity to review and refine your own.

Analysis 89

Analysis Marketing AI Examples SWOT 89

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? Although we might think of “monitoring” as a passive process, it’s honestly anything but. These are the candid conversations that are eye-opening but often fly under the radar. The reality?

Marketing AI 92

Marketing AI Work Management Marketing Management Business 92

Hubspot

SEPTEMBER 6, 2023

If you’re rolling your eyes at your screen right now, just hear us out. Read on to find out how Teamwork.com increased sales efficiency by 50% when they ditched "more is better" in favor of "better is better." Teamwork.com's Sales Story Who are you and what is Teamwork.com all about? Including the selling.

Effectiveness 77

Effectiveness Enterprise Management Peer-to-peer Work Management 77

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. The next step?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Marketing Insider Group

JUNE 14, 2021

78% say it directly helps increase sales, and 84% say it’s helped generate leads. The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Facebook, specifically, has a silent auto-play feature. 93% say it’s an integral part of their strategy. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Go Beyond SEO

MARCH 13, 2024

Social media advertising offers manufacturers the opportunity to reach their target audience with targeted ads. With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

SmarkLabs

FEBRUARY 24, 2020

It’s hard not to think about all of the fantastic features that so many users are missing out on, though! so we’re here to talk about some HubSpot features that are worth checking out. Prospect tracking. Speaking of prospects, while it’s certainly possible to track them yourself, why not let HubSpot do the work for you?

Hubspot 52

Hubspot Features Marketing & Strategy Marketing Strategy 52

Tiecas

MAY 17, 2024

Tip: Involve your sales team early in the planning process. Operations Managers: Interested in streamlining processes, reducing downtime, and improving safety. It doesn’t just list features; it highlights the benefits your products or services provide. They have invaluable insights into customer needs and objections.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Rev

SEPTEMBER 13, 2023

Customer expansion is the process of increasing customer lifetime value by exploring various tactics that encourage customers to purchase more and engage further with your company. This tactic allows SaaS companies to increase sales while also creating a more comprehensive and attractive customer experience. What is customer expansion?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Salesforce Marketing Cloud

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Sales leaders will need to zero in on where they and their teams can increase efficiency, manage risk, and most importantly, drive revenue.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Sharpspring

OCTOBER 11, 2021

There are plenty of tools that can do the tracking for you and notify you when you need to take action. It is easy to keep an eye on these hashtags using a separate column inside a free app called Tweetdeck. Answering those questions on a regular basis will help you on many levels apart from generating PR opportunities.

Social Marketing 125

Social Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 125

Huptech Web

APRIL 1, 2024

They repeat the process, purchasing more products. In addition to displaying the thank you message, customers also receive an order confirmation email confirming the successful processing of their order. Regardless of your objectives, the thank you page offers huge opportunities if leveraged effectively. Explore your store.

Order 52

Order Optimization Loyalty Lead Ranking 52

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Most of the advice I’ve heard about upselling is about making the sale. When that happens, the opportunity to upsell flows naturally. Maximize upsell opportunities with AI Learn how the AI insights and real-time data of Sales Cloud can help you identify upsell opportunities by surfacing relevant customer signals.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. You can use it to plan every stage of the content production and distribution process. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events.

Content 81

Content Work Management Ad Frequency Marketing Management 81

Sana Commerce

SEPTEMBER 27, 2023

B2B web stores have customers who go online for holiday sales that they think are only available once a year. Year over year, sales are at their peak from November 17th to 29th, so it’s best to prepare as soon as you can. B2B companies can capitalize on this surge by offering attractive promotions and incentives to drive sales.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

Salesforce Marketing Cloud

JANUARY 11, 2024

You have big goals for your business: growing revenue, increasing sales, attracting new customers, and building loyalty with existing ones. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. But a goal without a plan is just a wish. And that’s where an ecommerce strategy comes in.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Vidyard

JANUARY 5, 2021

We’re failing to close sales. Every sales pro hits these roadblocks. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

Vision6

APRIL 19, 2023

They provide a valuable opportunity to deepen the relationship with your customers and turn a one-time buyer into a loyal customer for years. They are an opportunity to show appreciation for the customer’s loyalty and make them feel valued beyond their initial purchase. Why should you send an anniversary email?

Examples 98

Examples Loyalty Template Eye-Tracking 98

Sprout Social

OCTOBER 25, 2022

It is the bedrock of your sales funnel. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Don’t have eye-popping images featuring your products?

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Oktopost

NOVEMBER 22, 2023

Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. This trend offers you a unique opportunity to access networks and audiences you couldn’t reach with your corporate profiles alone.

Social Media 117

Social Media Trends Media B2B 117

Heinz Marketing

APRIL 19, 2022

One of the most common challenges sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Being Data-Driven.

Lead Generation 101

Lead Generation Webinar Metrics Sales Qualified Leads Generation 101

Sprout Social

JULY 11, 2022

A YouTube channel audit can help you stay ahead and get more YouTube subscribers by assessing how your channel is performing, and identifying opportunities to enhance your strategy. Here’s a step-by-step process to walk you through it: Check the elements of your profile. Channel trailer and featured video. Featured sections.

Youtube 91

Youtube Banners Ideal Customer Profiles Keywords 91

Hubspot

NOVEMBER 27, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. There are a lot of standard qualities most companies look for when recruiting sales professionals. The Anatomy of an Ideal Sales Hire 1. Sales requires focus. Let’s dive in.

Urgency Marketing 70

Urgency Marketing Leads Lead Marketing Qualified Leads 70

Huptech Web

NOVEMBER 3, 2023

Plus, your website looks impressive; you’re busy attracting visitors and making sales. Most Common Types of CTAs That Help in Reaching Your Goals But What Metrics Should I Keep In Mind When Tracking These Call-to-Action Buttons? That means fewer sales. See Sale Items/Deals: Directs users to promotions or discounted items.

Conversion 52

Conversion Click Rate Urgency Marketing Eye-Tracking 52

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. We’re happy to have a diverse team of people who each bring unique talent to the table. ” moments, so we asked them all about what features of the platform they enjoy helping users take full advantage of. By Scott Scheiss. Dan Kim, Client Services Director.

Features 40

Features Work Management Eye-Tracking Marketing Management 40

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. We’re happy to have a diverse team of people who each bring unique talent to the table. ” moments, so we asked them all about what features of the platform they enjoy helping users take full advantage of. By Scott Scheiss. Dan Kim, Client Services Director.

Features 40

Features Work Management Eye-Tracking Marketing Management 40

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. We’re happy to have a diverse team of people who each bring unique talent to the table. ” moments, so we asked them all about what features of the platform they enjoy helping users take full advantage of. By Scott Scheiss. Dan Kim, Client Services Director.

Features 40

Features Work Management Eye-Tracking Marketing Management 40

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. We’re happy to have a diverse team of people who each bring unique talent to the table. ” moments, so we asked them all about what features of the platform they enjoy helping users take full advantage of. By Scott Scheiss. Dan Kim, Client Services Director.

Features 40

Features Work Management Eye-Tracking Marketing Management 40

GreenRope

OCTOBER 3, 2017

The GreenRope Team Speaks Out: Our Favorite GreenRope Features. We’re happy to have a diverse team of people who each bring unique talent to the table. ” moments, so we asked them all about what features of the platform they enjoy helping users take full advantage of. By Scott Scheiss. Dan Kim, Client Services Director.

Features 40

Features Work Management Eye-Tracking Marketing Management 40